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Copywriting is one of the most popular methods of easy money on the Internet. This activity is a high-quality writing promotional and informational texts for magazines and other publications. However in the Runet under copywriting understand a different meaning, and used it in a few other purposes. In this article we will examine this in more detail.
Under today often understand copywriting – writing unique articles (from the point of view of search engines) and sources are not other articles, and personal experience or known knowledge. People who do only copywriting is copywriters. Measured copywriting often characters without spaces (for example, 1 000 characters sell for $ 3), however, sometimes pay for the whole article, regardless of their volumes.
n Runet in addition to copywriting, there are still rewriting. The differences between them are significant, since under the rewriting, often understand retold the text is already known/written articles. And retelling it is sometimes even verbatim. To writing the copyright it is necessary first to study in detail a given topic (or a refresher), and then to present information in the right quantity and in the specified style. Another difference copyright from rewriting is that in the order of copyright, the customer gives only the topic and indicates that you want to Express in the article. In the case of rewriting the customer will need to give either the source of the article, or pay for search information. Additionally, the rewriting does not involve the disclosure of complete information, as the rewriters only regurgitate proposed or found text.
The types of copywriting
Conventionally, copywriting can be divided into three main groups:
1.Selling text. This type of copywriting, as a rule, write for commercial purposes for the online stores or services. Copywriting of this type, it often leads to the purchase of goods or ordering services. The amount of text, often small, but each phrase is of great importance. Many professionals, selling text – called the whole art. To do this, even write books and open courses, and not in vain. The fact that this "art" really is very difficult to study, because you need to understand human psychology and have a rich vocabulary, not to mention a full understanding of what you are going to write. Therefore, for such work is not taken beginners (Yes, customers are advised to give the job to professionals). However, the price for sales copywriting the most high (can reach 20 dollars for one thousand characters). If You want to earn that kind of money, we recommend first a good brush up. And to start with the more simple form, which we will describe at the end.
2.Fashion copywriting. This type is quite expensive for the customer and quite demanding for the performer. It has the same "pitfalls" that sell articles – it requires a lot of time on understanding the topic, creating the right style and flow of the user Image copywriting is created to form right opinions about the brand, company or individual. Creating such texts, the author should be extremely careful and very attentive to the customer, as every sentence, phrase or even a word can cause irreparable consequences for the whole of the previously created image. Often a professional copywriter examines describe a company or a person, analyzes the necessary components of the text and only then taken for execution. Ideally, to create such a text need not only a copywriter, but also collaboration with the Manager or a marketing specialist in the company, so they were able to correctly formulate the problem in this article or even slogan.
3.SEO-copywriting. Here we come to the last kind of copywriting, which in comparison with all the others – is quite simple and allows even a novice author to do this work. However, this does not mean that there will not be difficulties when writing. SEO copywriting is essentially an informational article written on a specific topic with the given keywords that should not only meet in the text in different variations, but also to be discovered in the semantic meaning. Naturally these texts and are paid not as good as perhaps we would like. Today, the price of SEO copywriting varies from 2 to 5 dollars. A lot depends on the experience of the author, the size of an Internet resource, which will be written articles, as well as the complexity of the topic. For example, psychology is paid the minimum, but the construction where you need a deep knowledge to the maximum.
Should I start to do copywriting and how to do it?
We would say that this is a rhetorical question. Copywriting is freelance, that is remote online job without any guarantees however with a number of prospects, such as: simple and fast search customers, free day, no need to travel to the office, etc.
I can't for You to decide will fit the job or not. People in this niche are earning enough money to not work at all. As they earn on copywriting?! Quite simple: register on the sites like "free-lance.ru" and seo-consideration of the forums, create an ad about your services through other ads of job offers. First is working for minimum price – earning not so much money, how much experience, reputation and the customer base. Then raise prices and thus reduce their effort in looking because most of the time is spent on text work.
The work is not for everyone, because you need:
-To be able to communicate with customers (withstanding criticism, accusation and complex characters);
-Be careful with the "scammers";
-To be able to set their own price;
-To be always "online" for communication and resolution of issues;
-Quickly write texts without losing quality;
-To be prompt and to find always decent orders;
-Not to lose customers, and allow the new.
Why copywriting is like any other job, requires effort, skills and time. Good luck!