Marketing and communication in the face of the unpredictable by adityajainxds

marketing · @adityajainxds · Nov 25 '21 (edited)

$25.42

Marketing and communication in the face of the unpredictable

**Dear Hivers**

The unpredictable has become the daily lot of entrepreneurs. Faced with the challenges they have to meet, they must find disruptive solutions. Because imagining the future on the basis of the past is no longer enough. We need to become unrealistic if we want to save the whole world in a good way.


![monitor-ga29087d9c_1280.jpg](https://images.hive.blog/DQmeJHv5fRRKtzVvCqzToaP4nkM4FB2n91sT6o4xsTxLU8b/monitor-ga29087d9c_1280.jpg)


“The world before” had been shaped, built to be dominated by theory, deduction, logic. 
“The world before” was simple, everything was part of the “long term”, predictable, few serious unforeseen crises occurred, in a comfortable world. 
This world built in the years 1950/60 was built on a mastery of the “foreseeable” future which reassured everyone.

 

Suddenly, the comfort of the 80s disappears, carrying with it the discourses and theories on logic, prediction, consumer loyalty, the long term and its vision. (…)  The challenge for companies then changes. The major problem is not to manage as well as possible, the problem is to know how to react to the unforeseen, to know how to adapt to new situations.

The challenge for companies becomes mobility, flexibility, agility, responsiveness.

The author
Michel Hebert, created in 1984 the communication agency Jump France famous for its Groupama campaigns with Cerise, Justin Bridou or Neuf Telecom.

But he is first and foremost an entrepreneur who looks at everything from this angle. For him, being an entrepreneur means giving birth to a project, an idea, a business, giving it shape, then bringing it to life and developing it.

His 4th book talks about a major change for companies: the unpredictable. Which implies that they become more mobile, more agile, faster.

The book
In this very short book (128p), the author offers a number of avenues for reflection and operating hypotheses to help companies cope with the unforeseeable.

 **Image Credit : [1](https://pixabay.com/illustrations/monitor-binary-binary-system-1307227/)**

<center>![Screenshot_2020-08-29 One more reminder about PROJECT HOPE stand on PLAGIARIZM and post spinning — Hive.png](https://images.hive.blog/DQmS9vh3DXuTJH2L1tNZ45aRW2LEAJ6TUF7qhZwrvaj14E9/Screenshot_2020-08-29%20One%20more%20reminder%20about%20PROJECT%20HOPE%20stand%20on%20PLAGIARIZM%20and%20post%20spinning%20%E2%80%94%20Hive.png)</center>


<center>
![Screenshot_2020-08-29 Hive.png](https://images.hive.blog/DQmaSzLQyP776QouxfKjRa8XwBxdjwwUfLnNW3oHJfajXU9/Screenshot_2020-08-29%20Hive.png)
</center>


# <center>Please Support the Project</center>

<center>![Screenshot_2020-05-06 #ProjectHope, a great Multidisciplinary team — Hive.png](https://images.hive.blog/DQmNvVLh21G26LXWLBtaP9gABAc8nHWjKD3f1qrMQAhiLNj/Screenshot_2020-05-06%20#ProjectHope,%20a%20great%20Multidisciplinary%20team%20%E2%80%94%20Hive.png)<center>

Special Thanks to the @crypto.piotr (Founder) and the team.

PROJECT #HOPE An Initiative to give hope!

**Original Post -** [projecthope-a-great-multidisciplinary-team](https://hive.blog/hive-175254/@lanzjoseg/projecthope-a-great-multidisciplinary-team) by lanzjoseg



<center>
![Screenshot_2020-08-29 Hive.png](https://images.hive.blog/DQmaSzLQyP776QouxfKjRa8XwBxdjwwUfLnNW3oHJfajXU9/Screenshot_2020-08-29%20Hive.png)
</center>
<center>

![](https://images.hive.blog/DQmNRVUVUdcR5wJ9smmLYh37gKFKjvJUfBcfMgZZvt6Kahd/24rqX9pG7ZxY3jci93aG9bn6UXnvooCvHXyvT4ZrQZsFqQWYrviFNCZdzybiLQrEAv2kjB8oL57qjBJ9EXAFYuAfu7F7no7AaoNpUcB5MQr6ZccAFqzVKVsxWZvkM7pea9gDSsCLWD8GCZBdG8exG4Q6PS4g6WDpe6Y78Nf57jqx7j4aKJT7bFGuCd1NcQXce9oGFVG2oAWXDAUaWb62ZkLaFHxt1b.gif)
</center>
<center>Credit: doze</center>

👍 ph-support, eric818, project.hope, lupafilotaxia, unbiasedwriter, dgalan, rbalzan79, alokkumar121, arunava, madridbg, amestyj, carlir, chucho27, creativeblue, sgbonus, anyelina93, reeta0119, ygalue90, carlos84, steemitcentral, alexaivytorres, crypto.piotr, emiliomoron, alaiza, josevas217, sandracarrascal, vimukthi, brofi, crassipes, dylanhobalart, pundito, wilhb81, yusvelasquez, thisisawesome, chaodietas, juanmolina, adityajainxds, help.venezuela, defi.campus, sidalim88, awah, thetimetravelerz, lennyblogs00, rcaine, karupanocitizen, pablo1601, janettyanez, nazaleo, mccoy02, cristanza42, mytechtrail, agrovision, lanzjoseg, techken, carrieallen, dcityrewards, qsyal, abneagro, minerthreat, jlvillamizar, harpreetjanda, machnbirdsparo, franyeligonzalez, akdx, and 94 others
👎 ocdb, lordbutterfly, maxwellmarcusart, betterdev, spaminator, netaterra, cadawg, hextech, gabrielatravels, lacking, chekohler, giftgiver, gniksivart, mafia.wallet, rishi556, thecouncil

`author`	adityajainxds
`permlink`	marketing-and-communication-in-the-face-of-the-unpredictable
`category`	marketing
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`root_title`	"Marketing and communication in the face of the unpredictable"
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properties (23)vote details (174)

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dylanhobalart	91,878,760,730	21%
rishi556	-112,437,307	-1%
lastminuteman	7,867,695,321	37.5%
gbenga	1,168,321,777	50%
dune69	2,901,059,448	0.42%
frankydoodle	571,846,100	5%
eric818	719,912,389,224	100%
iansart	1,051,352,424	0.5%
jagged	8,412,222,696	25%
arunava	376,566,186,378	19.12%
techken	17,655,746,745	25%
gniksivart	-1,058,757,111	-0.5%
nicniezgrublem	915,417,526	0.4%
qsyal	16,299,203,855	38.25%
vimukthi	104,207,068,214	38.25%
syedumair	8,067,987,628	5%
valchiz	3,333,346,069	34.42%
felander	2,290,489,324	0.5%
spaminator	-6,972,937,206	-0.25%
devcoin	1,009,215,487	50%
noloafing	3,791,051,421	10%
carrieallen	17,515,510,353	15%
sawcraz.art	2,471,186,153	50%
takeru255	1,113,574,139	50%
gotgame	2,160,924,408	50%
vishalsingh4997	808,192,565	25%
thetimetravelerz	31,439,511,947	50%
caladan	2,977,113,021	0.42%
carlos84	157,031,154,572	45%
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mtl1979	782,148,954	19.12%
emrebeyler	5,990,095,466	0.5%
chekohler	-1,471,228,305	-0.5%
hendersonp	2,519,614,614	22.5%
mytechtrail	19,230,038,657	5%
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wilhb81	81,255,482,608	12.5%
rbalzan79	399,344,663,664	45%
lanzjoseg	17,796,464,270	9.56%
cadawg	-4,622,434,630	-1%
upfundme	537,835,955	2.25%
emiliomoron	136,851,416,055	45%
pundito	82,086,576,560	38.25%
victorialanz	1,684,437,305	40%
yurilaya	3,297,316,010	25%
suanky	549,807,444	50%
alexaivytorres	150,873,907,066	45%
joelagbo	4,090,730,440	38.25%
reazuliqbal	2,477,912,749	0.5%
yohan2on	7,783,368,054	38.25%
ygalue90	162,901,372,316	45%
zoniacb	5,964,250,785	50%
peerzadazeeshan	1,775,595,401	37.5%
josevas217	132,791,649,840	38.25%
karupanocitizen	22,412,985,509	45%
paragism	420,007,732	25%
franyeligonzalez	12,835,748,222	22.5%
flaxz	3,433,393,553	6%
freddio	2,374,728,721	15%
lordbutterfly	-59,005,795,525	-9%
anyelina93	184,238,865,728	45%
machnbirdsparo	13,217,508,546	38.25%
mariusfebruary	7,963,068,009	25%
crypto.piotr	137,609,942,911	50%
minerthreat	14,718,333,043	25%
akdx	12,459,844,751	12.5%
yusvelasquez	76,259,115,640	45%
truthtrader	968,340,631	25%
tysler	3,557,486,494	47.5%
sgbonus	201,472,119,940	100%
foxicoreviews	638,871,743	40%
pinedaocl	1,728,122,886	45%
shortsegments	4,518,227,629	2.5%
juanmolina	47,572,780,814	45%
ocdb	-3,249,531,729,007	-1%
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lebey1	4,892,674,743	26.77%
indianapatt	1,074,465,515	50%
rakison2	1,382,401,999	25%
rubenp	7,381,392,382	45%
erica005	3,444,347,400	30%
dlike	3,017,495,303	0.5%
carlir	274,102,318,286	45%
lupafilotaxia	637,697,042,440	45%
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mk992039	620,710,004	5%
guurry123	1,080,807,511	3%
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dgalan	505,637,674,142	45%
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pablo1601	21,551,725,557	19.12%
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giftgiver	-1,068,712,739	-1%
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tinster	719,861,419	25%
thisisawesome	74,198,261,605	15%
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iamraincrystal	8,927,746,245	5%
successchar	1,189,406,256	6.5%
bradleyarrow	3,715,724,946	10%
ph-fund	2,705,284,234	50%
jgb	11,983,549,426	42.75%
rcaine	27,465,190,425	50%
jeffmackinnon	775,601,894	10%
lacking	-1,827,741,841	-0.5%
awah	34,351,632,385	30.6%
mice-k	0	0.5%
doppley	726,033,545	38.25%
luckyali	9,932,828,525	45%
polish.hive	389,936,470	0.5%
anahid	2,012,044,611	38.25%
dcityrewards	17,225,751,664	0.5%
hextech	-2,131,374,727	-1%
defi.campus	37,820,884,828	50%
invest4free	4,990,520,189	30%
ph-support	1,764,474,235,528	50%
djsl82	2,793,673,287	2.5%
nazaleo	19,989,990,990	45%
mandate	1,081,088,700	10%
hivecur	886,231,972	0.5%
mafia.wallet	-350,821,851	-1%
aslehansen	1,784,400,870	10%
chaodietas	55,153,979,856	45%
discohedge	534,818,277	3%
betterdev	-11,122,012,829	-1%
hive-112281	939,648,760	5%
dcrops	2,456,761,117	0.25%
mccoy02	19,899,784,760	38.25%
thecouncil	0	-1%
brofi	94,519,570,255	3%
lennyblogs00	27,566,353,069	100%
genx-miner	1,896,990,012	100%
jlvillamizar	14,230,500,423	50%
cristanza42	19,353,945,301	45%
sidalim88	35,344,736,461	45%