![](https://cdn.steemitimages.com/DQmTfHun93Saek49kBXpw9jRhy7Ma2TAYzv6umvCLumw96Z/image.png)

*Modern media services don't provide flexible conditions for content creators and users, and content management is concentrated in the hands of monopolists. Large platforms for media content act as intermediaries between users and authors, taking the lion's share of profit and receiving revenue through inefficient online advertising, which is not interesting to users and often "misses" the target audience. In addition, using Intrusive advertising, services determine the content for users, which is a priority for the show, leaving really interesting content somewhere behind the scenes.*
*The creators of Media Protocol have decided to change the current situation and have developed a Protocol that allows users to fully control the content and determine what they are interested in.*

# Media Protocol will make Internet advertising more effective and users more involved in the process.

![](https://cdn.steemitimages.com/DQmPLKm55ydxAxj6w7YGvPcaeZdnMP8uzzcrJ5cJE8MfkCk/image.png)
Media Protocol provides tools for direct traffic exchange between users and content authors. It is not a separate application, but a protocol with a source code based on blockchain, which allows to create decentralized applications and services for sharing video, audio and photo content on its base.
An interesting feature of Media Protocol is that the value and cost of content is determined by users, not by advertisers, as it was before. The value of the content will be determined by the interest in the content and the involvement of users.

# How the Media Protocol works
Content creators profit directly from users and can reward the most active users for contributing to the development and promotion of content. Content is managed by the entire community, not by individual marketing groups.

Users will promote the content in which they are interested and receive a reward for it. It is users who will become both consumers of content and advertisers, independently deciding what content they will promote. The quality and cost of the content will depend on it, and Intrusive advertising and sponsored content will remain in the past.

![](https://cdn.steemitimages.com/DQmZ9zosi7ejCDw4UmMNpUUsQqDn4TyfDoEXL1HpkDjKiWZ/image.png)

# The Advantages Of Media Protocol
* There are no additional fees and hidden charges. Thanks to blockchain, all interactions between users are transparent, each participant of the network is fairly rewarded by the authors directly, and the system meets all the requirements of a decentralized economy.
* Content management moves to the community, not to media and marketers.
* Users monetize the time spent watching content and can pay for subscriptions with earned tokens.
* Content creators get transparent statistics about the behavior of their users and don't  spend additional funds on intermediaries and marketers, allowing users to monetize their time.

# Token economy
MEDIA Protocol tokens are designed for two-way exchange between users and content creators within protocol-based applications. The platform tokens are used to reward users and pay for access to the content of interest and can be exchanged for other cryptocurrencies or fiat currencies.
The main feature of the protocol is that the tokens for content promotion purchased by the authors are frozen until a decision is taken on how and for what purposes the tokens will be distributed within the marketing company. To avoid unexpected price fluctuations that can be caused by a constant token sale, a certain threshold is set when users can exchange tokens on exchanges.

# Conclusion
The creators of Media Protocol embody an interesting idea, using all the features of the blockchain. Based on the Protocol, the first decentralized application, CryrtoCatnip, available for download in Google Play and Apple Store, has already been launched.
Media Protocol has a large and experienced team of developers who actively participate in various events dedicated to blockchain, as well as active in social networks, which does not allow us to doubt the responsibility and commitment of the team.

*More details can be found on the links below:*

• Official Web Page https://www.mediaprotocol.org/
• ANN Thread https://bitcointalk.org/index.php?topic=3396313.new#new
• White Paper https://www.mediaprotocol.org/papers/whitepaper.pdf
• Medium https://medium.com/@mediaprotocolsm
• Facebook https://www.facebook.com/MEDIAProtocol
• LinkedIn https://www.linkedin.com/company/media-protocol/
• Twitter https://twitter.com/MEDIA_Protocol
• Telegram https://t.me/Media_Protocol_Community