If you've been following my steps, both as Leo's business developer and as a Hive OG, I've been trying to crack the code on web2 for a while now.

I'm not there yet, perhaps I'll never be there.

But I'm getting closer and closer, at least in theory - in practice is much harder, despite what my recent 650 new followers on X tell you.

It's a hard nut to crack though.

#### X as the biggest forum to convert new Hivers 

It's easier said than done. We've tried for ages with different strategies. It seems like we are far from leveraging the presence of hundreds of Hivers on X, and no matter how hard we try, we are just not reaching enough people and thus, we are not onboarding as many users as we could.

##### Or maybe we are not really trying

The thing with Hive, which is exactly what differentiates us from basically any other relevant blockchain out there, is that we have a *native social media platform* where our users can gather and engage with like minded people, exchange opinions, align mindsets, and even fight hostile takeovers in a matter of days.

And we *get paid for it*.

In italics because well, it's a little bit more complicated than that, but let's oversimplify the concept for the sake of my narrative.

Anyway, we have this amazing place to call home where not only can we invest, speculate, learn and do what any other blockchain offers, but we also have our own Facebook, Medium, Reddit, Twitch, Youtube, ~~Twitter~~ X, Substack and OnlyFans (those two soon).

But that competitive advantage might be what is hindering our web2 presence and thus, trumping our growth.

#### A blessing in disguise

Now yeah, I know that having a social media ecosystem on top of our blockchain is not a blessing, but something the early days developers actually sought for while writing the code in their basement, but again, you get the point.

![image.png](https://files.peakd.com/file/peakd-hive/anomadsoul/23y8qHETt9CYXxLXqL6sBaDEZZCY7pb8GE7F8yCf3XejY6j2UrU4kgcHKvWvtYroYScum.png)

And this is precisely what, in my opinion, has unbeknownst to us the users, forced Hive into one of the deepest corners of the blockchairnet.

We don't need Reddit to connect with the community. We do not require Medium to get updates from our favorite projects. If YouTube disappeared, maybe we wouldn't even notice. Twitter is irrelevant for us who want to share thoughts and ideas. We couldn't care less about Facebook.

> We don't know what it is to have a web2 social media presence, because we've been ahead of the curve for 7 years already.

And thus, and as a consequence, we lack a real presence in web2. We have zero reach in the platforms where the other 99.99% of the CryptoSpace roams; we have no voice in the places where the average user goes and searches for alpha, creators to follow, leads to research, and pretty much have their whole *crypto life* in.

### Web3 social media is a curse

Because now that we know about it, we simply leave web2.

I mean, it's the only logical move, right?

Well, yes and no. It is the most intelligent decision, but it is also the stupidest one.

It is the best choice for you who understands what is going on in web2 vs web3, and it is the optimal decision for those who already know about Hive.

> But what about the other people? 

You know, all those web2 users who would adopt Hive without a second thought if only they knew about its existence.

What about them?

Yep. That's why leaving web2 forever is the most stupidest decision if you want Hive to grow.

#### You found Hive, great. What's next?

You have to stay in web2. It is in your interest NO, it is your duty to stay in web2 and keep bringing more people to Hive. It is your responsibility to open other people's eyes just like yours were opened by someone else.

It is selfish to migrate altogether to Hive when there is still so much more to do in web2 in terms of outreach, onboarding and *evangelion*.

You owe it to Hive, you know?

You owe it to the Community.

#### You owe it to yourself