In 2017, the ICO market volume exceeded<strong> $ 3.7 billion</strong>. According to Coinshedule, the successful placement of its own crypto currency accounted for 234 projects, and the average check amounted to<strong> $ 15.7 million.</strong>

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<strong>Initial Coin Offering (ICO)</strong> is the initial placement of tokens. Today, any startup can issue its own crypto currency, provide it with goods or services, and then sell it to investors.

<strong>Advantages of ICO</strong>

The idea described above is used in crowdfunding. And if you tie tokens not to the product, but to a share in the company - you get a classic venture. Those. well-known and standard financial instruments that have long been used.

<code>The question arises</code> - what is the advantage of ICO, and why has it become so popular?

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<code>There are two advantages: a developed secondary market and a block-system as a technology.</code>