![image.png](https://images.hive.blog/DQmZdiC8xhyd4Mkpbm1mkCoT8GKpnQFvA7w9kQLkfhRquH4/image.png)
<sup>[[s]](https://www.google.com/url?sa=i&url=https%3A%2F%2Fpolicenama.com%2Fenglish%2Fgoogle-to-set-up-office-in-pune-jobs-on-offer%2F&psig=AOvVaw0ctnDisMk3cWKt9Eo4PnvY&ust=1666991142112000&source=images&cd=vfe&ved=0CA4QjhxqFwoTCNjL_IipgfsCFQAAAAAdAAAAABAI)</sup>

It was an obvious call that Google has more in store for becoming more [crypto-friendly in recent times.](https://leofinance.io/@badbitch/google-s-partnership-with-coinbase-could-attract-a-large-scale-of-users-and-developers) Having made history as an advertising network blocking companies and project ads that shared relationships with crypto and blockchain while also not offering services to advertisers of such kind, Google has, in recent times turned a new leaf and made a couple of moves to be more involved in the building and scaling of blockchain-based projects.

The tech giant made its intentions to dive into offering innovative services for blockchain-based projects public, ranging from providing dedicated node hosting/remote procedure call (RPC) nodes for developers, participating in node validation and on-chain governance with select partners and helping developers and users host their nodes on the cleanest cloud in the industry.

Additionally, Google's initiatives to support companies in the digital assets/blockchain ecosystem, hosting several public BigQuery datasets which explain the recent search features of Google engine rendering blockchain-drawn results for search queries containing crypto addresses, google now holds full blockchain history of Bitcoin, Ethereum, Bitcoin Cash, Dash, Litecoin, Zcash, Theta, Hedera Hashgraph, Band Protocol, IoTeX, Polygon, XRP, and Dogecoin.

All of which were previously outlined in it’s [Dedicated Digital Assets Team Plans Unvail](https://cloud.google.com/blog/topics/financial-services/google-cloud-launches-dedicated-digital-asset-team)

>Blockchain and distributed-ledger-based companies like Hedera, Theta Labs, and Dapper Labs have already chosen to build on top of Google Cloud for scalability, flexibility, and security. Moving forward, Google Cloud’s Digital Assets Team will undertake a number of short- and long-term initiatives to support companies in the digital assets/blockchain ecosystem.

From a recent announcement, [Google Cloud’s Blockchain Node Engine](https://cloud.google.com/blog/products/infrastructure-modernization/introducing-blockchain-node-engine) is introduced to offer a list of benefits including streamlined provisioning, secure developments where the team did not hesitate to bring to light its past system success in handling a [DDoS of about 46 million requests per second(rpc).](https://cloud.google.com/blog/products/identity-security/how-google-cloud-blocked-largest-layer-7-ddos-attack-at-46-million-rps)

In all, Google cloud's Blockchain Node Engine brings fully managed operations and scaling web3 innovations, as per the announcement, giving projects the time to develop on what matters to the people or consumer base while Google handles the aches of the infrastructure of blockchain-based networks.

### Another sign of industry expansion

The question arises: **What benefits does this bring to the crypto space?**

Come on, you just read all that, ha. Anyways, considering most of what is reported above is drawn from Google's visions for offering services to projects looking to build on the blockchain with powerful cloud services, we can likewise build out our own conclusions on what effects it should have on the ecosystem.

Quickly remembering that [Decentralized and Centralized Businesses will operate parallel to each other](https://leofinance.io/@badbitch/decentralized-and-centralized-businesses-will-operate-parallel-to-each-other), we can further see into different perspectives that groups the "common" end-product.

Google's interest in blockchain has overall benefits which can be segmented into the:

- **Reliability** - In areas of system uptime, and delivery of accurate data, a feature that is crucial for business

- **Security** - Looking at the level of data and value being passed across this ecosystem and the never-ending attempts of attack to mention a few -**DDoS attacks** aimed to disrupt the delivery of content, a secured medium of operation becomes crucial.

- **Exposure and Vast Adoption** - Expected to be obvious as Google is a big company in the tech space.

Without looking for more complex network-state merits to this exposure crypto and blockchain are earning from these tech giants, from a very leveled business-building perspective, Google will have an impact on how industry projects build and deploy their services.

While proudly swallowing the "Idea of any decentralized projects" emerging from this, the centralization of Google and it's services will have limited impact on how projects scale overall.

Even still, considering that economic-level value networks have to evolve through numerous building and deployment stages, decentralization of third-party projects may fall through depending on how the industry threats centralization and decentralization apart.

However, knowing fully well that this does not imply the centralization of the mainnets of whichever integrated network unless we see similarly unfortunate events like [MEV effects on Ethereum](https://leofinance.io/@badbitch/mev-insights-how-over-usd670-million-has-been-extracted-from-ethereum-network-in-the-last-2years), we can expect this involvement to be of great merit to the ecosystem overall.

*Thank you and please leave a comment, your thoughts matter to me.*

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