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### Introduction

Digital marketing is non-order than the form of or the act of using websites mobile devices social media platforms and other digital means to advertise or make sales of products and services, the fact that the whole world has gone digital and and we are also living in a social media era so digital marketing has proven the best and the most efficient way to promote goods and services.

Though there are some challenges but digital marketing is far more better than traditional marketing because digital marketing gives the opportunity to communicate with prospective customers or consumers while traditional marketing is only done through printing and television advertisement.

https://images.ecency.com/DQmQZQrHRmYVAiPp75LGZd2j1B3a8aCEF9NEo4bsw7kk7RJ/addtext_01_02_10.45.44.jpg [Edited from pixabay](https://pixabay.com/photos/digital-marketing-4111002/)


### ELEMENTS OF DIGITAL MARKETING.
There are different form of digital marketing and they all need fast loading internet ranging from mobile marketing which uses website and applications to advertise those and services to the analytics and data collection marketing whereby information about market performance is gathered together to help make informed decision on the best place to hold a campaign or advertisement.

There are also the inference marketing that uses social media or individuals of many followers to advertise a company goods and services a company can as well you social Media platform to market their goods and services they can also use content creators who will create contents about the company's goods and services in their blog to attract customers.

### CHALLENGES FACING DIGITAL MARKETING.
There are some challenges facing digital marketing because as the internet of the world evolves that poses a lot of challenges as a successful company or digital marketer must be up to date on technology also the same marketers has found it difficult to be punctual in replying an interacting with potential consumers as the raise their questions and tender their concerns.
Because most consumers do not always understand how safe their informations and data are that the private them from visiting some company adverts so lack of transparency is also a big challenge facing digital marketing today.

Most times it is challenging to create attractive videos of a product and services these have create the need for content creating marketers to look for more innovative ideas that will be attractive and extracting, a marketer will not always know what a consumer needs because individual need and expectation always changes it is very difficult to satisfy customers.
Lastly to be a successful digital marketer there is need to combine every form of digital marketing to enable the company advert and products reach to as many people as possible and this requires a lot of money and resources and that has pose a financial challenge to digital marketing.

### WEB3 TRANSFORMS DIGITAL MARKETING! HOW?
Web3 is is transforming digital marketing with decentralized [technology]( https://leofinance.io/@leoglossary/leoglossary-technology) and blockchain based solutions to all challenges facing digital marketing.
With [decentralized]( https://leofinance.io/@leoglossary/leoglossary-decentralization) advertising platforms advertisers or marketers can have a direct communication with consumers without a third party and this will have to solve the challenge of Ad targeting and budgeting, it also solves the challenge of transparency because consumers can verify authenticity of every advert and all information are stored so this enhances trust and helps improving the goods and services of a marketer.

[Smart contract](https://leofinance.io/@leoglossary/leoglossary-smart-contract)  helps ensure that all rules of the adverts are predefined and all payment automated and this reduces fraud, web3 uses decentralized identity solution to enhance [transparency](https://leofinance.io/@leoglossary/leoglossary-transparency)  and [security](https://leofinance.io/@leoglossary/leoglossary-security)  so a user will not be scared that his data might be stolen on clicking an advert.
[Tokenization](https://leofinance.io/@leoglossary/leoglossary-tokenization) is one of the components of web3 that can also enhance or transform digital marketing because tokens can be used to compensate users that click or share adverts and this will attract more users.
Web3 gives free access to content creating marketers because they are not being guided or restricted by one authority so they can free the generate their content as their own their page.
[Web3](https://inleo.io/@leoglossary/leoglossary-web-3-0) has 3D graphics that can be used in creating more attractive videos that can also give consumers opportunity to take visual tours to see more features about a particular product and services there by enhancing digital marketing.

### Conclusion.
Transform digital marketing through the use of  decentralized advertising app, through the use of smart contract [decentralized applications](https://leofinance.io/@leoglossary/leoglossary-decentralized-applications-dapps)  and also is transparency and [blockchain](https://inleo.io/@leoglossary/blockchain) based solution all this will help to increase security to reduce from to also help users to have a full control over their information and generally revolutionizing digital marketing.

[Reference](https://www.investopedia.com/terms/d/digital-marketing.asp)

Posted Using [InLeo Alpha](https://inleo.io/@beauty197/overview-on-digital-marketing-how-web3-is-transforming-digital-marketing)