I was just browsing through different news channels and one that captured my attention was that Bitcoin surpassed Amazon and became the 5th largest asset by market cap. This is another small victory for the digital gold which climbs the ladder of most precious assets in the world. And step by step I foresee that it will take the others in front of it until it will become the king of the hill. It keeps climbing and it is only a matter of time until it will surpass everything in its path. Bitcoin, a digital currency once mocked as “internet money”, is now sitting above one of the world’s most powerful companies, Amazon, in terms of total value. According to recent market data, Bitcoin's market cap has surged past Amazon’s, cementing its place in the global top five alongside assets like Apple, Microsoft, NVidia and Gold.

![image.png](https://files.peakd.com/file/peakd-hive/behiver/23zkw5BnDFxASKY4f3UzEuqM1z36vwAqZF2W3BJ9CvLcH1R4zWsrHwNcUDUfD2aF9MRWf.png)

### A true digital gold
When looking at how Bitcoin performs, I see it not just about price, but also about true mass adoption and recognition as store of value. Each time Bitcoin climbs these rankings, it shows that more people, institutions, and even countries are taking it seriously. It’s not just a speculative asset anymore and now it's really being seen — and treated — like digital gold.

### What this means for us, crypto enthusiasts
If you’re new to crypto, but also an OG and wondering what this means, here’s my take on this: Bitcoin is growing up, is maturing as an asset and the market is recognizing and rewarding that. While the price will always fluctuate (this is crypto, after all), the long-term trend is becoming harder to ignore. And many voices are saying that historical cycles might soon end and we'll simply enter an era of consolidation and confirmation. And while in crypto anything can happen, I cannot but wonder if this is the new reality. And when Bitcoin surpasses a company like Amazon, it’s not just about bragging rights — it signals confidence. More people believe in its value and that belief is turning into real dollars, or better said Satoshis.

### Are we just getting started?
I have heard this phrase - we are just starting - many times and I always thought that it is more hype than reality. First of all, we have started a long time ago and secondly we are still to get confirmation from the market through more stability, consolidation and positive prices. But now, more than ever, I see that more possible with all the institutions and even countries starting using Bitcoin as a Treasury reserve. We just need one more serious signal from US starting hoarding Bitcoin and that should be the final stone for confirming Bitcoin and crypto once and for all.

![image.png](https://files.peakd.com/file/peakd-hive/behiver/23x135mhE63muKRc3jznM9hXwm6MAWTQokcCCihhBCkxKw5VpbE3pe57ukYuJYZLR42Wd.png)

Bitcoin climbing up the asset ladder shows how far we’ve come from the days of pizza purchases and shady, but funny internet forums. Through this transformation, Bitcoin isn’t just an aspiration anymore, but rather a true contender for store of value. And if we've seen it beat Amazon… what’s next? I simply cannot see it stop anytime soon and the king of the hill is only a matter of time. Or at least that's how I see it, what about you???

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