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<p> <strong>INTRODUCTION </strong> </p>
<p>ARAW is an ecosystem, composed of multiple parts, that aims to bring solutions to disrupt the E-Commerce and Payments industry. ARAW is not simply just a token, it’s much more than that. It is a decentralized E-Commerce and Payment platform that is powered by the Ethereum Blockchain . It has multiple features that aim to enhance the online and retail shopping experience for consumers, as well as improve the way merchants operate and carry out business transactions. Thanks to the ARAW token, the ecosystem offers a lot of benefits and improvements to the existing E-Commerce industry. The ARAW Token Ecosystem can be described as an all-in-one system for merchants and consumers. We will now go over every aspect of the ARAW Token Ecosystem. </p>
<p> One of the key “components” of the ARAW Token Ecosystem is its mobile application. On the application lies an E-Commerce Marketplace where customers can shop digitally using the ARAW token. Moreover, the mobile application provides a cryptocurrency wallet for multiple coins and tokens, as well as fiat currencies. This includes the ARAW token, BTC, ETH, and USD. There is also a digital currency exchange built into the mobile application, which lets users exchange cryptocurrencies to other cryptocurrencies and to fiat and vice versa. Another strong feature is the Banking System Integration on the app, which allows users to top-up using bank accounts and to obtain cashback on the ARAW tokens. Furthermore, the peer-to-peer feature allows users to send and receive ARAW tokens between friends and family, making it really easy to transfer value via the blockchain. </p>
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<p> Customers will also be able to shop in physical retail stores using the ARAW Touch & Pay Card. The way it will work is very simple: users of the ARAW mobile application will have ARAW tokens in their wallet that they will be able to use to make micropayments at stores, coffee shops, supermarkets and even on usual online shopping platforms. This will allow the cryptocurrency to be used in “real life”, through the ARAW card. To increase the merchant adoption rate, the ecosystem introduced ARAW Pay, which allows merchants to accept online payments with the ARAW token. It is really easy to set up and is a reliable way to receive payments for customer transactions. </p>
<p> Lastly, users who actively participate on the platform will be rewarded in ARAW tokens, redeemable on the marketplace or online at merchants that accept ARAW cryptocurrency as a payment. </p>
<p> <strong>BRIEFLY VIEW ABOUT ARAW TOKEN</strong> </p>
<p> Today’s e-commerce industry is growing at a rapid pace and global retail e-commerce sales are expected to reach $4.5 trillion by 2021. For most commercial businesses, cryptocurrency is becoming a preferred mode of transaction highlighted by its current cap of hundreds of billions and expected to rise to trillions. According to research, most of the finance and banking industry is expected to move to the blockchain and hence adoption rate of blockchain across all industries will increase in the coming years. By Introducing the ARAW Token, the heart of the decentralised payment ecosystem powered by the Ethereum Blockchain, we are aiming to increase blockchain adoption for regular people across the world. We are the first company in the UK whose mission is to combine the benefits of the E-Commerce and Payment industries; provide end-to- end solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System on the Ethereum Blockchain powered by the ARAW token. The goal of the ARAW token is to be a part of everyone’s day-to-day online & in-store shopping. </p>
<p> The Araw platform addresses fundamental problems in the e-commerce and cryptocurrency economies. Firstly, retailers online and offline offer restrictive reward systems bundled with their services - they are often of little value to the consumer given their limited nature. Reward systems in commerce as a whole are underutilised due to the lack of technological investment. Coincidentally, many companies find it difficult to provide attractive reward schemes as they risk undervaluing their services. The ‘Unified Reward System’ allows service providers to become an ARAW token distributor, allowing them to control the format of their reward plans. The ARAW token now acts as more than a simple reward point - as it is utilised and redeemable across all of ARAW’s ecosystem participants. Additionally, owners of ARAW are able to convert their tokens into fiat currencies via ARAW mobile wallet & take cashback to their associated bank account. Secondly, the complex barrier to entry into the cryptocurrency market limits the potential value of the crypto market as a whole. The technologies surrounding ARAW are strategically built for the platform to support a ‘Unified Reward System’ - ensuring ease of adoption and maximising consumer outreach. While the ‘Unified Reward System’ makes it possible to standardise reward tokens across industries, the ARAW token will also allow regular customers to have a stake in the rapidly expanding cryptocurrency world - benefiting all parties involved. The key factors include the ease of adoption for the customer as reward schemes are already common. While the needs of an enterprise entity are met with ARAW’s technological offerings discussed in detail in the paper. </p>
<p><strong> CHALLENGES </strong> </p>
<p>.<em> Araw Pay - accept online payments with a click of button </em></p>
<p><em>· Araw Touch & Pay Card - enabling in store micropayments </em></p>
<p><em>· Transparent ecosystem to increase adoption rate</em></p>
<p><em> · Increase the ARAW token adoption by merchants </em></p>
<p><em>· Unified reward system enabled e-commerce ecosystem</em></p>
<p><strong> APPROCH </strong></p>
<p>· <em>Design and implement Araw Pay online widget that can be plug and play on any websites</em></p>
<p><em> · Easily redeemable rewards and rapid cash in will encourage customers to use ARAW card for all their shopping needs. </em></p>
<p><em>· Intuitive user interfaces making it feel like second nature thus user do not notice the advance technology that power purchases and rewards system.</em></p>
<p><em> · Targeted and specialist resource dedicated to merchant on-boarding and support to ensure every client campaign is a success. </em></p>
<p><em>· Specific campaign management assistance to help clients maximise adoption rates. </em></p>
<p> <strong>OBJCTIVES </strong></p>
<p>· <em>Provide end-to-end solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Reward System powered by the Ethereum Blockchain regulated by the ARAW token</em></p>
<p><em> · Create a Consumers driven floating ecosystem</em></p>
<p><em> · Create a Transparent ecosystem that can be used by regular customers across the world; and hence, increase the adoption rate of the ARAW token, the Blockchain based cryptocurrency </em></p>
<p> <strong>ARAW RATING</strong> </p>
<p><img src="https://s15.postimg.cc/j4zaqdwfv/araw.jpg" width="442" height="800"/></p>
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<p><strong>TOKEN DETAILS</strong></p>
<p><strong>Ticker: ARAW</strong> </p>
<p><strong>Token type: ERC20</strong> </p>
<p><strong>ICO token price: 1 ARAW = $0.01</strong> </p>
<p><strong>Total tokens: 5,000,000,000 </strong> </p>
<p><strong>Available for token sale: 3,500,000,000 (70%)</strong> </p>
<p><strong>Whitelist: YES (15 May – 30 June)</strong> </p>
<p><strong>Know Your Customer (KYC): YES</strong> </p>
<p><strong>Pre-sale start date: 1 JULY</strong> </p>
<p><strong>Public sale start date: TBD</strong> </p>
<p><strong>Soft cap: 2,000,000 USD</strong> </p>
<p><strong>Hard cap: 25,000,000 USD</strong> </p>
<p><strong>Accepts: ETH</strong> </p>
<p><strong>Contact us for pre-sale: tokensale@arawtoken.io</strong> </p>
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<p><strong>OFFICIAL PARTNERS</strong></p>
<p><a href="https://arawtoken.io/"><strong>WEBSITE</strong></a> | <a href="https://airdrop.arawtoken.io/"><strong>AIRDROP</strong></a> | <a href="https://medium.com/@TheARAWToken"><strong>BLOG</strong></a> | <a href="https://t.me/ArawTokenOfficial"><strong>TELEGRAM</strong></a> | <a href="https://www.facebook.com/arawtoken"><strong>FACEBOOK</strong></a> | <a href="https://twitter.com/arawtoken"><strong>TWITTER</strong></a> | <a href="https://www.linkedin.com/company/arawtoken/"><strong>LINKEDIN</strong></a> | <a href="https://bitcointalk.org/index.php?topic=3497194.0"><strong>ANNOUNCEMENT</strong></a> </p>
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<p> <strong>Author</strong></p>
<p><strong> Bitcointalk :</strong> <a href="https://bitcointalk.org/index.php?action=profile;u=1255923"><strong>bitmattrix88</strong></a></p>
<p><a href="https://bitcointalk.org/index.php?action=profile;u=1255923"><strong>https://bitcointalk.org/index.php?action=profile;u=1255923</strong></a> </p>
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