Agreed! I think turning people on to steemit is going to be a very helpful tool  for getting folks into blockchains and crypto currencies. It helps build community around a blockchain which is what will make it survive and grow. I also think distributing the currency to content creators and curators is a brilliant way of distributing mining rewards. It beats the hell out of having to load an account up with crypto currency and then use that to tip for content that we like. because if everybody had to buy steem they would be less likely to tip.