This is a perfect example of a technology that separates the plane when it comes to cryptocurrency. There are either a) currencies that support a project that actually has real-world use cases, or b) currencies that do not have any use cases and are simply money-grabbers. 
Civic actually has a great use case that could help so many people across the globe. Technology like this could change the entire security space. While a coin like this may not see a huge increase in value anytime soon, this is the type of investment you hold for a while, and watch its use unfold across the world.