<center>![image.png](https://images.hive.blog/DQmeA16iGtLq8LoGo61xt9zQ8nUos4F5GW5CimvLCFc5MRa/image.png)</center>

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### A marketing miss?

I am going to guess many of us have been in this position before... You read about something on Hive or Leo and you think "wow, that is pretty cool, I am going to check that out".  Then life happens, and you totally forget about that thing that you were going to look into.  

Fast forward a couple of weeks or a couple of months, and you start seeing more people post about that thing you were going to look into.  Only this time they are talking about how much money they are making from said thing and you are now thinking "dang it, did I miss another great opportunity?".

That is pretty much where I fell when it came to [ListNerds](https://listnerds.com/).  Through no fault of their own I should point out.  Despite the header, their marketing was pretty impeccable.  There was a good two to three weeks were pretty much every other post I was seeing had to do with ListNerds upon their relaunch.  

And yet I still kept putting it off.

### A marketing rabbit hole

Now that I have started playing with it more, I have to be totally honest with you:  It isn't something that you can just dabble lightly with.  If you expect to get any real results anyway.  No, ListNerds requires quite a bit of digging, some investment, and as I would later find out a small chunk of time carved out of your day to truly work as intended.

The truth is, ListNerds can probably be as complicated or easy as you want it to be.  The key difference will be creating a monster of a marketing tool, or just using it occasionally and getting mixed results.

### Marketing takes money

There are three tokens in the ListNerds ecosystem.  CTP gives you the power to upvote or downvote mails that show up in your mailbox.  By using your votes, you earn MAIL tokens.  These are used to increase your reach should you decide to send out a mail of your own.  

**You really need to send out a mail of your own.**  If you choose not to, you are kind of missing the whole point of the system in my opinion.

Finally, if your sent mail gets 20 or more upvotes, it will become verified and you will earn ListNerds tokens.  There are other ways to earn ListNerds and if you are interested in all of the specifics of that, feel free to read some of the great tutorials they have or that others have posted on Hive.

<center>![image.png](https://images.hive.blog/DQmVQL4tDntBL8iM9DLk5GNiEvrJudRyZCCE2UZN6ZWy27n/image.png)</center>

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I bought some CTP Miner tokens a while ago on Hive-Engine, so I have a small stream of CTP tokens coming in.  I also use the tag when I post and I visit the front end sometimes.  Using the front end and posting is probably your best bet to get your hands on CTP tokens if you don't want to outright buy them.

Those CTP tokens gave me the ability to get started using ListNerds.  I was pretty content to stay in the free tier but I would soon learn that was a mistake.  Okay, maybe not a mistake, but it definitely takes a lot more work to be successful in the free tier.

As I stated above, "marketing takes money", and in this case, that meant spending the Hive to move myself into the "Premium" tier.

With the ability to send out mails every three days and some other benefits, I thought I was well on the road to success.  As you can see from the screenshot above, my efforts were still falling short.

### Marketing takes networking

As you can imagine, I was a bit dismayed at my lack of success.  I jumped over to the ListNerds Discord to see if I could learn some more about the platform.  This is a case where instead of DYOR on the front end I did it after the fact and missed out on a some great opportunities.  

**Do Your Own Research, do it early and do it often.**

Thanks to a couple of very helpful people in the Discord, it soon became very apparent that I was definitely half-assing my efforts on ListNerds.  Simply going through your inbox and voting on mails isn't going to get your anywhere.  No matter which tier you are or are not paying for.

It wasn't until I started visiting some of the posts that were being share on ListNerds, upvoting (in Hive), commenting, and pointing out that I found their post via ListNerds that things started to turn around.

Before I knew it, I had new Hive users coming to my own posts.  I have heard lots of people say in the past that they would rather have comments on their (Hive) posts than upvotes.  Well let me tell you right now, you will definitely start getting more comments if you start using ListNerds effectively.

### A marketing machine

Here I am about three months into my ListNerds journey.  Probably a month and a half into actually putting some effort into it like I should have from the start.  I am getting close to the first renewal of my subscription and I have enough liquid Hive that I think I am going to bump myself up to the Business tier if not the Enterprise tier. Since jumping into crypto I have spent more money on dumber things, so why not...

With the current conversion price of ListNerds to Hive, I think I have a good chance of earning enough each month to have my ListNerds subscription be self sustaining.  Time will tell I guess.  It is going to be a fine line between cashing out ListNerds to cover the subscription and keeping the rest staked to keep growing my account.  

Even if it isn't self sustaining, I am still adding followers on Hive and growing my network on that side of things, which is never a bad move.

It's definitely not a free ride.  In addition to the subscription cost, ListNerds also takes another small chunk of my time each day reading mails, reading the linked Hive post, curating, and commenting on each respectively.  

So far it has been well worth it though.  I am building a **marketing machine** that will hopefully serve me well for years to come on the blockchain.

If you haven't checked it out yet, I really encourage you to give ListNerds a first, second, or even third look.  Hopefully, by avoiding some of my mistakes, you can build your own **marketing machine**!


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<center>*All pictures/screenshots taken by myself or @mrsbozz unless otherwise sourced*</center>








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