**The loyalty program is an important strategic initiative that affects the financial performance of companies in the long term. But the launch of the program is just the start of the marathon distance. To recoup the investment in the implementation of the program, it is important to constantly keep your finger on the pulse and respond as quickly as possible to changes.**
According to research, only 60% of companies measure the effectiveness of their loyalty programs. Less than half of them do it regularly. Moreover, the main reason for auditing the results of the program is the preparation of reports for the company's management. The evaluation of the loyalty program is necessary not only for reporting but primarily for making adequate decisions and increasing the return on investment. Nothing stands still, the loyalty program should also be an adaptive system that changes in response to external and internal challenges. Loyalty Program Assessment is a diagnostic system that indicates directions for optimization.
According to research, only 60% of companies measure the effectiveness of their loyalty programs. Less than half of them do it regularly. Moreover, the main reason for auditing the results of the program is the preparation of reports for the company's management. The evaluation of the loyalty program is necessary not only for reporting but primarily for making adequate decisions and increasing the return on investment. Nothing stands still, the loyalty program should also be an adaptive system that changes in response to external and internal challenges. Loyalty Program Assessment is a diagnostic system that indicates directions for optimization.
Customer loyalty is always a dynamic measurement. This is the difference between what is now and what it would have been without running the program. In English, the term loyalty uplift is used for this. The way a loyalty program is evaluated differs significantly from industry to industry. For example, retailers can relatively easily calculate and estimate ROI because they have a wealth of information about customer transactions. Meanwhile, in industries such as FMCG, where companies do not contact customers directly, there are certain difficulties.
Loyalty program evaluation is an art and a science at the same time. It is based on a deep understanding of consumers and the correct choice of metrics in the correct analytical and time frames. To understand the true impact of a loyalty program on customer behavior, as well as to quickly decide which elements work and which need improvement, a multilevel model for measuring and evaluating results is required. Below are a few strategies for measuring the effectiveness of a loyalty program. None of them are self-sufficient, as they reflect the view from one side. To create a complete picture, it is necessary to evaluate programs from different perspectives and angles.
<center><h1>[ASSEMBLE](http://assembleprotocol.io/)</h1></center>
<center><h3>Your Points on the Blockchain</h3></center>
Assemble is a new look at loyalty programs. As you already understood, a new business needs high-quality tools, and customers need bonuses. The project will create a unique blockchain system that will allow for pointwise integration and customization of loyalty programs; a market will also be installed on the platform where each user can use their balls for their purposes.
The platform developers also state that the points will not have to be spent on the internal market of the assemble project since this is a cryptocurrency of course it can be easily converted into money.
Of course, this platform is created not only for users, because it is also a business. Companies that will integrate this system can place advertisements inside the platform, promoting their products, thereby increasing the total volume of all sales. We are also talking about the use of some of the user's private data for advertising. But all your purchases, of course, remain secret and protected by the blockchain. For businesses, spot advertising can attract a large number of customers.
It cannot be denied that to promote such projects that are aimed at a large number of users, the project needs a large number of high-quality partners. Assemble started cooperation with such large Korean companies as Sta1.Com and YwMobile.
**Pros of the project**
- A business tool that can be integrated into any business
- The use of new technologies expands the market and provides new opportunities
- Protection of personal data of users thanks to Blockchain technology
- The ability to use points to buy goods and services in the internal market of the project, as well as the ability to withdraw money from cryptocurrency.
<h2>My opinion about the project</h2>
Unlike most projects, I tend to trust Korean projects. He has an excellent model and the project is not only suitable for the Korean market. The ASP project token will also be built on the ERC-20 base on the most popular system. A great project that deserves your attention.
<hr>
[Website](http://assembleprotocol.io/)
[Telegram](https://t.me/assembleprotocol)
[Facebook](https://www.facebook.com/Assemble-Protocol-102092401488638/?modal=admin_todo_tour)
[Twitter](https://twitter.com/ASSEMBLE_io)
[Reddit](https://www.reddit.com/r/ASSEMBLEprotocol/)
[ANN](https://bitcointalk.org/index.php?topic=5272762)
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