imho the biggest thing they needed to do, and should have done a long time ago, is ditch the 10 game limit. 

yeah yeah, you can still grind for flux. or risk your coins in sealed. but the simple fact is that all F2P games rely on one simple formula at the core: you pay with money or you pay with time. by cutting off time-players off at the knees, they completely skew the formula and that helps no one.  for months they spent so much of their resources on trying to nullify alts.... without asking WHY people were using alts. if i'm on a roll, i want to play more than ten games. if you're going to cut me off, i'm going to be less likely to play tomorrow. or i'll play tomorrow, but not because it's fun, but because i only have ten games. i've defo ditched the game a few times, and that is the main reason every time.