**Old and Obsolete Marketing Strategies**
Effective marketing strategies are becoming increasingly difficult to devise, considering the continuous paradigm-shift in the consumption pattern. New competitors are sprouting in the market in every nook and corner of the online and offline world and each one of them is striving to lure the customers in. In this daunting tug-of-war, consumers are exhausted of marketing emails which are labelled as spams and loyalty campaigns miserably fail in winning over customers. Statistics show that billions of dollars' worth of loyalty points get expired every year and brands fail in preserving long-term customer loyalty in the current cut-throat scenario of competition.
**The Need to Rethink**
These alarming indications call for a rejuvenation in the marketing space. Consumer activities increasingly hover around their cell-phones and almost everything they desire are a few taps away. The window for effective marketing is so narrow that only a right nudge on the customer's shoulder at precisely the right time and location makes all the difference.
**Why Momentum**
Momentum is aware of the sensitive nature of marketing, having successfully propelled big brands ahead of its competitors through effective, ever-evolving and smart strategies. After accumulating ample experience in marketing over years and winning famous brands as its loyal clients, it is now set to enter the world of block chain to expand its market on a global platform and benefit organizations worldwide in rendering their valuable services by reaching and preserving their customers.
**How it will Work**
Momentum has an effective and flexible incentivizing strategy that benefits customers at each stage of their interaction with their favourite brands. This begins right at the time of browsing a clothing or sports website, where customers will be invited to earn Momentum tokens for simply registering their profile on the website. At further stages, customers will be rewarded tokens for buying from their favourite brands online or offline, be it a burger store or a sports chain, writing reviews of their experience, downloading apps, inviting friends through referrals, sharing their data securely and so on...
On the flip side of the coin, brands will be able to pitch their services to the customers more effectively than ever. Organizations will be able to filter out customers that are near their stores or browsing their app and send them exclusive discounts and bonuses like free soft drinks, or special discounts on sports wear and boost their sales. In this way, organizations will be able to give special attention to their customers and preserve them for long.
**Features and Token Value**
What sets Momentum apart from others is not only its on-point marketing strategy, but the flexibility and real value of its tokens. Momentum tokens will be of universal value, which means tokens earned will be collected in one pool and usable across brands, time and space. What's more is that Momentum will be a cryptocurrency in itself and usable to buy other cryptocurrencies. Momentum will allow its client brands to mint and use their own tokens on its platform which will be exchangeable to Momentum tokens by the customers.
Momentum, powered by a flexible token of a real value, has the potential to surpass obsolete marketing strategies like loyalty points and mail campaigns and emerge as a significant name in the marketing industry.
**The Upcoming Token Sale!**
The sale is set for commencement for the 26th of April, 2018. It will run either upto the same date in May or till the hard cap of 42 million Euros is reached, whichever comes first. A total of 1 billion Momentum tokens have been minted and any unsold tokens will be destroyed at the end of the sale. Interested investors can subscribe on the website for all latest updates and offers regarding the token sale.
**Behind the Idea**
The team, right from the CEO Kees de Vos and co-founder Eyal Oster to the Blockchain Expert Jack Sinclair, is filled to the brim with formidable names with decades of experience in areas like digital commerce who have held reputed positions in Fortune 50 companies. Moreover, the team is passionate in the fields of blockchain and marketing and eager to merge the two together!
Momentum is the missing link between blockchain and marketing. Well, now that it has arrived, this link's strength can be evaluated from the team that has forged it with long experience in marketing and a vision for the blockchain. Being the pioneer platform to merge the two together, the huge marketplace for Momentum is raw and waiting to be capitalized!
**Website** - [https://momentumtoken.io/](https://momentumtoken.io/)
**Whitepaper** - [https://momentumtoken.io/files/MobileBridge\_Momentum\_Token\_Sale\_Whitepaper.pdf](https://momentumtoken.io/files/MobileBridge_Momentum_Token_Sale_Whitepaper.pdf)
**Published by** coineaglebt
**Profile** - [https://bitcointalk.org/index.php?action=profile;u=1936073](https://bitcointalk.org/index.php?action=profile;u=1936073)
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