**Introduction**
Data brokerage and marketing are one of the biggest industries in the world. There are hundreds of companies out there that desperately need regular individual's personal data to work on the market demand and are ready to pay thousands of dollars for such data. Believe it or not, your very own smartphone data could tell tonnes of things about your personal life and thus, could be a valuable resource to a marketing company. Blockchain being decentralised and transparent favours creation of trusted platform for storing and sharing of assets (data). Transparency means that users can see and allow reading access to the public data only and further check for what purposes such data is being used.
**Opiria platform**
Opiria platform and PDATA are creating a decentralised platform for secure buying and selling of personal data thus, creating an effortless income source for regular users and allowing companies to directly buy data from their potential consumers and reward them with PDATA tokens. The platform aims to leverage blockchain technology to create a transparent democratic platform for creating the data marketplace and simultaneously respecting the privacy of the users. All the data transfers will be made in line with the 'General Data Protection Regulation' (GDPR) guidelines.
**Need of the hour**
One of the biggest companies on the planet 'Google' feeds upon user data and uses it for advertisement for income. The emails on your Gmail account, YouTube and twitter searches, everything you search for on the google search engine are stored to create a profile about you and according to this profile you are shown advertisements. This shows how important your social activity and all this information about you is being tracked.
**If you are not paying for a service**
**you are its product**
This is just about Google. There are millions of companies that encroach such user information to target the right audience for their products. This current system is opaque and uncontrollable and at many instances, consumer's privacy is breached to get personal data. This system of obtaining personal data by hook or by crook is inefficient for both the companies who barely get any quality data from the current system and the consumers who have to bear inappropriate sharing of their data.
Many times customers directly accept their personal data being read through and sold (as in case of Gmail) to avail an online service. The Opiria platform will allow you to get paid for such data in terms of their tokens which can then be onetised over exchanged or sold to the platform.
There is a need of new system that can get quality user data to companies by the user's consent for an incentive and thus satisfying all the parties in the system.
**Opiria's solution**
- Consumers control whit whom they share their data.
- Consumers get proper compensation for providing this data.
- Personal data flows directly from consumers to companies with no middlemen.
Opiria has already created Android and iOS mobile applications as well as a web portal that allows users to take surveys in exchange for an incentive and adding PDATA to their product the platform adds another great feature to it – decentralized data marketplace.
**Opiria Token and ICO details**
Opiria platform will use the PDATA token for all transactions over the platform. A pre-sale for tokens has been on since 1st of November and will continue until the public ICO for the tokens. The ICO for Opiria token starts 26th March,2018.
_Token Utility_
- Tokens will be used by companies for incentivising their consumers to access their data.
- The token can be used as a means of payment to send surveys to users.
- The users receive tokens for sharing their data and taking part in surveys.
- The credible users holding a greater number of tokens increases their chances of receiving a personal data request from companies_._
**Conclusion**
Opiria is already a successful platform that currently rewards its customers for taking surveys in terms of fiat currency. The PDATA and the data marketplace will be an addition to the product which will be updated in the first quarter of 2019. The idea of a decentralized marketplace is great, given the current inefficient data sharing market but is not unique.
Blockchain enabled efficient working of decentralized systems which are transparent in terms of data storage. This has created an onset of multiple projects similar to Opiria who have had their ICOs done and are currently working on the product. Opiria thus is already behind in the race. However it can be said that the Opiria's success will depend, a lot upon the quality of the product produced and the features they provide in the future. Given its current reputation and number of users, Opiria could have an advantage over upcoming similar platforms.
**Website** - https://opiria.io/
**Whitepaper** - https://opiria.io/static/docs/Opiria-PDATA-Whitepaper.pdf
**Ann** - https://bitcointalk.org/index.php?topic=3076122.new#new
**Telegram** - https://t.me/PDATAtoken
Published by coineaglebt
**profile** - https://bitcointalk.org/index.php?action=profile;u=1936073
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