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**The Challenges**
The e-commerce industry has only been on the rise since the advent of the internet. What once started with books and other goods has now reached a stage where all you need is to name the service and it will be provided at your doorstep. While things have been great on the whole, merchants and customers have always had a tinge of trust issue while trading online. Not to forget that innumerable cases of fraud occur frequently and both buyers and sellers end up losing money.
E-commerce is an umbrella term. It includes everything from a wide variety of goods to a broad range of online services, freelance services and a lot more. Unfortunately, users of these services need a separate app for everything. As this pool of apps grows bigger, it consumes valuable data, time and money. The need to create a separate account for each app increases chances of fraud as the number of portals requesting your bank account and card details also increase. Despite the complexity, we need a platform to integrate all e-commerce services into a single ecosystem that would save time and money for users, while simultaneously building a safer marketplace.
**The Solution and How it will Work**
Peur may well be the answer to all the issues in retail and payments. With the help of the blockchain and the Ethereum platform, Peur will infuse unprecedented security and transparency into the ecommerce sphere. Optimizing the ingenious technology of the blockchain, details of each merchant and consumer, including verified geolocation, electricity and phone bills etc. will be saved on the immutable blockchain, thus ensuring that only legitimate individuals and groups enter the ecosystem, mitigating frauds. Another great aspect of Peur is their use of smart contracts for each transaction between parties. This will act as an irrefutable and tamper-proof record of exchange between merchants and customers.
**Features of Peur**
Peur is not only a legitimate platform that addresses practical needs, but also comes with a range of great features that makes it attractive to users. Merchants and users alike will be incentivized for verifying themselves on the platform and earn discounts on every transaction they make.
Users with a reliable credit history will have the option of buying goods like iPhones at affordable down-payments while the rest of the money will be paid by Peur. Users can then set up monthly instalments with Peur for the remaining amount at absolutely zero interest rate!
Another great feature is that the PURC tokens - the custom made token for the Peur platform - will be readily exchangeable to fiat at a low transaction fee of up to two percent only. Users will be able to make direct and secure peer-to-peer payments within a few seconds. Token holders will have access to all the media offered on the platform. As the demand of the token will increase, so will its value.
**The Ongoing Token Sale**
The token sale is ongoing and a discount of five percent can be availed in the first phase of the public sale from 1st to 7th May. Minimum investment is 0.1 ETH. The second, third and fourth phases will run consecutively for one week each and the sale will conclude on the 28th of May. The hard cap is set at 25 million Puer tokens and soon after the end of the ICO, PURC will be listed in various crypto exchanges during May to July.
**The Team**
The Peur platform is backed by a robust team with ample experience in IT, finance, HR, marketing and communication among others. The team is active and driven as can be ascertained from a swift roadmap. The platform is a confluence of a great idea with a capable team.
Peur has a great potential to emerge as the foremost player in ecommerce and payments. It resolves at one stop all the underlying issues in these fields while introducing its own gourmet of features. The idea is great with practical use cases and so is the team of experts which has conceived it. Peur is definitely a name to watch out for!
**Website** - [https://peur.io/](https://peur.io/)
**Whitepaper** - [https://www.peur.io/getwhitepaper](https://www.peur.io/getwhitepaper)
Published by coineaglebt
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