![](https://images.ecency.com/DQmQxbcAcucrFZwWzsoeVom89HwSiG7ePsXaErPDHBPnSjN/20230819_142737.png)

 THE BASICS OF CONTENT

What is the content? One might ask. Content is defined as:
Information and experiences that are directed to a particular audience. 
Content is available in a variety of forms and is omnipresent on both 
online (website, newsletter, product description, etc.) and 
offline (books, manuals, audio CDs, etc.) platforms.
The internet has made access to a variety of content freely -for the most part- and readily 
available and accessible to those who have a computer - or nowadays a phone- and a 
connection to the Internet.

WHY WE CREATE CONTENTS

We create content mainly because we want to: 
a. communicate

b.  persuade 

c.  sell

Many businesses, probably including your own, allocate time, resources, and most importantly- budget towards content creation because: 

1. you want to communicate brand expertise.
2.  you want to drive traffic to your website and generate leads.
3. it keeps you on top of customers' mind, it helps you to validate your customers' decision to choose you time and again. 
We would explore on the following next time.

a.types of contents
b.who is a Content creator
C. Target audience for content creators.
d. Importance of Content creation.
I hope you learnt a lot from today's Article
See you next time
Thanks for Stopping bye.🤗