<p><img src="http://i80.fastpic.ru/big/2016/0821/83/4527d54753067c92a0d68832ace8f583.jpg"/></p>
<p>Source " Photobank Laurie "</p>

<p>In recent years, there is nothing surprising in the fact that every third person courageously calls himself an entrepreneur or a startuper. How often have you heard from your friends or acquaintances the words "pitch", "increase the conversion," "go to the investor"? If often, you have to know that it is widespread phenomenon.&nbsp;</p>
<p>This is confirmed, for example, by the results of the collection of applications of one of the largest Russian competition accelerating IT-startups GenerationS, 2014, which was organized by the RVC and the Center for Innovative Development of Moscow. From 1858 applications that were received for participation in competition, about 1,400 came from the regions. For two years the number of start-ups has increased even more, from both regions, as well as from the capital region. This crazy growth is typical not only for the post-Soviet countries, but also throughout the world.</p>
<p>We cannot agree that such a flow of ideas about financial independence, about own business (perhaps the case of a lifetime), about permanent self-realization gives peoples and states only benefit. Every company, breaking the "Valley of Death" (.. i.e. the period when the company has no customers, no product, no revenue, and there are only development and staff) and published in the profit - this is an additional product or service in the GDP of the state, new jobs and new items for tax deductions. In its turn, it is also very beneficial for the founders of the company, because they can now receive such income, which they will put in the tasks, they can be extended to other cities, and then completely to other countries and continents. However, in order to make it all had the power, and might even be promising, it is necessary to pass the break-even point, and enter the constant - and is highly desirable, permanently growing - profit. It is not easy to make it, especially considering the incredible competition in the high-tech sector.</p>
<p><img src="http://i79.fastpic.ru/big/2016/0821/e6/5425d124c8de173961679eff9c76efe6.jpg"/></p>
<p>That is, the competition. Every year it is gaining momentum in both developed and developing countries. Although statistics in developed countries has been declining appearance of a new IT-startups: for example in the US the number of IT-companies under the age of five years fell by 30% in recent years; .. but this is due to the fact that new companies often absorb the "old-timers", such as Google, Facebook, etc. The amount of startups does not become smaller - only in reverse. The investors contribute all this incredible growth of companies: almost all the funds of advanced venture capital funds are invested in technology start-ups, and in a few at the same time. Nine will burn through, one will make a profit in the amount of 50-fold - this is the statistics; this is the policy of all venture capital funds.</p>
<p>And in the pursuit of the client start-ups, under the guidance of investors and mentors, get in the hard way - the way of increasing customer base without making a profit.</p>
<p><img src="http://i80.fastpic.ru/big/2016/0821/bd/913fbabd6137bf3ec37d54b3f0e401bd.jpg"/></p>
<p>© PressFoto / <a href="https://www.pressfoto.ru/@Zoonar/gigra#/%21/media=0">Zoonar/gigra </a>»</p>
<p>As among startups and investors, there is a perception that the first important thing is the number of clients. On the one hand, we cannot disagree: there is no sense to startup without the customer, it simply will not be able to make a profit; but on the other hand, having a huge audience, but not having the capacity to somehow monetize the project, the project is just useless. This tendency, unfortunately, only increases the speed. Startups look at the loss-making company with huge audiences like YouTube, Tumbrl, Instagram, SnapChat, WatsApp, Viber, Pinterest etc., and then find out that they bought the "old-timers" for fabulous sum. The setting for the ordinary startuper appears: "first, customer base, and only then monetization. The money for the development can always be taken from the investors". And they're right. Really, fever around startups spawned an incredible concentration of capital in the IT-investments, so the founders of the companies, in fact, almost always can count on the money. "And yet, something does not add up," says every third economist (suspended).</p>
<p>The cause of anxiety and fear is rooted in history, but rather in the dotcom boom, which then turned into a bubble, and even a little later exploded, so much so that hooked almost all countries of the world. Dotcom bubble existed 20 years ago - from 1995 to 2001. In 2000, this bubble reached its peak, and then quotes technology companies fell sharply, with the NASDAQ index. Since then, all the investors of the world have become much more careful with investments in IT-companies, but it did not last long.</p>
<p>Around since 2009, capital inflows increased again, as well as the number of start-ups themselves. Considering the cyclical nature of history - one of the most common views on the development of mankind - it is logical to assume that this boom will soon turn into a bubble, and more ...Dotcom bubble burst because entrepreneurs and investors have seen on the Internet a new trend in business, almost a "new market", while in fact, the Internet has always been and remains one of the methods, tools to reach audiences. In fact, an explosion was because the misunderstanding of the dotcoms; in the case of start-ups, something like this happens. Every year people from the IT-sector, more and more forget that a startup - is primarily a business. A business without a profit - is not a business, any experienced businessman will confirm; in the case of start-ups, we see the difference.</p>
<p>Hundreds of young companies that do not even have a specific monetization strategy, and thousands of companies that this strategy have, but who is constantly delaying an increase in profits due to their seemingly small audience. The more of these companies will be born, the more likely bubble burst, and the closer it comes. If you are still on high technology, please, take care of the profit</p>
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