The very first thing you do when setting up s new business besides having a great idea and a business plan is to start thinking about a name. This can easily be researched by using the internet and also checking with a business registry.

When Hive was created a few years back this obviously never happened which would have done away with all the confusion that we come across regularly. maybe it doesn't matter long term but it would have been way better to use a name that no one else is already using in Crypto.

<center><img src="https://i.imgur.com/t8jarwd.png"/></center>

[source](https://www.hiveblockchain.com/)

This is where the confusion comes in as they are known as the Hive Blockchain Technologies and their web address is the hiveblockchain.com. I actually got onto this topic today as I cane across some misinformation regarding Hive and it is all down to the confusion with the name.

> Solid founding team: The project was founded by Olivier Roussy Newton (co-founder and president) and Harry Pokrandt (co-founder and CEO). In the past, Newton has worked for many major tech firms and co-founded peripheral crypto projects including DeFi Holdings, Valour and Exponential Genomics Inc. (Xenomics). Similarly, Pokrandt was previously an executive for Sandspring Resources.

 [source](https://www.finder.com/za/how-to-buy-hive)

We know Hive has no CEO or figurehead, but how many outside of the Hive eco system actually know that? This is what is written under the Hive background and is seriously so wrong it is laughable.

This is from finder.com explaining how to buy our Hive yet gives the background information from another crypto being Hive Blockchain Technologies. Yes whoever is writing this article is a complete idiot and most likely knows nothing about crypto or is very limited in their knowledge. This is the problem and will show another one where the wrong logos' are being used for the article written.

<center><img src="https://i.imgur.com/LAnIhYg.jpg"/></center>

[source](https://www.thecoinrepublic.com/2021/01/24/hive-blockchain-elevates-budget-for-hardware-inventory/)

This article has nothing to do with our Hive but the other Hive and written early last year by The Coin Republic. When so called Crypto Publications are writing and then using the wrong logo for that article you have to start wondering why are people so clueless as there is a big difference.

I am sure this will happen again and again as  Hive is still somewhat under the radar but that will have to change at some point. 

<center><img src="https://i.imgur.com/uecYKll.png"/></center>

[source](https://www.finder.com/za/how-to-buy-hive)

The rest of the article was correct in what they were reporting so at least if anyone wants to purchase Hive they have some options. I have no idea who chose the name Hive and for what reason if there are other projects basically having the same name. I saw a new Crypto called EHive (Etherium Hive) has also appeared recently and they have definitely launched after us. 

> What is eHive Crypto?
The eHive protocol is a community inspired experiment in DeFi Crowdsourcing built on the Ethereum Network. In the coming months, ETH 2.0 will be launched and change the network from a Proof of Work (PoW) system to the new Proof of Stake (PoS) model.

[source](https://coinmarketcap.com/currencies/ehive/)

Crazy to think by adding an E that they wont add to the confusion that we already have out there. Pick something else and be more original.

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