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I was always surprised by the fact that how Amazon or Flipkart always shows the product which I want. How do they know what I want? Upon doing some research, I found that they use machine learning algorithms and artificial intelligence to predict what would I am likely to buy. But where do they get the data for applying those algorithms?

Much to my surprise, I found that these companies track every movement and searches. They collect data and then analyze them. But you will be surprised to know that Amazon or Flipkart is not the only ones doing that. In fact, all the digital companies gather data to know more about customers like me or you.

With the advancement of technology, the quantity of data has also increased and so has their price for obtaining them. The high price prevents small companies to get their hands on these data. Also, the complexity of the system has also increased which means that companies have to handle multiple data sources.

With keeping these issues in mind, I think we need some kind of common platform which can provide accurate and cheap data to everyone. I believe that this is where [Data blockchain.io](https://www.datablockchain.io/) can save the day for us.



**Data Blockchian.io platform**

[Data Blockchian.io](https://www.datablockchain.io/) is a platform which aims at changing the way companies gather data. It will democratize data which will make data easily available and also fairly cheap. This will allow companies to access specific data in a transparent way.

The platform will also eliminate the need for gathering data from multiple sources or through brokers. Some of the key features of the platform are-

- The data provider can monetize their data which will generate better profit
- The entire process of collecting data will be transparent
- Data available will be verified
- End users will have easy to use UI interface with secure payment gateway

**ICO and Team**

Data Blockchian.io uses ERC20 token which is created on Ethereum blockchain. The company has released a total of 870,000,000 DBCCoin tokens. Out of the total tokens, 591,600,000 DBCCoin tokens will be sold. Pre-ICO sale of tokens will be held from 27th May 2018 to 21st June 2018 in which tokens (164.58 million tokens) will be sold at a rate of 1 DBCCoin= $0.08 USD. The main sale will be from 27th June 2018 to 21st July 2018 in which tokens(257.42 million) will be sold at a rate of 1 DBCCoin= $0.12 USD.

DBCCoin tokens will be used

- For all transactions on Data Blockchian.io ecosystem
- To remunerate Data providers
- As a marketing tool for Data Blockchian.io
- For incentivizing partners through a loyalty program

**Conclusion**

Did you know that advertising industry reached $591 billion USD in 2017 itself? And in that digital advertising contribute $209 billion USD. Wow!! Those are some serious numbers which indicate how much companies are ready to loosen up their pockets to reach out to their customers.

One of the thing which I liked about [Data Blockchian.io](https://www.datablockchain.io/) is that it will redistribute power from big companies who can spend millions of dollars for accurate data to small companies who have to rely on untrusted data sources. This very fact can make Data Blockchian.io an unstoppable force in digital marketing industry.

I think that [Data Blockchian.io](https://www.datablockchain.io/) has lots of potential and with the right planning they can change the way digital advertising industry works. They have a well-experienced team who are determined to help small business by giving them access to verified and cheap data.

But, what do you think? Do you support this redistribution of power? Do lets us know your thoughts?

**Website**  -  [https://www.datablockchain.io/](https://www.datablockchain.io/)

**Whitepaper**  -  [https://www.datablockchain.io/pdf/whitepaper.pdf](https://www.datablockchain.io/pdf/whitepaper.pdf)

**ANN**  -  [https://bitcointalk.org/index.php?topic=3361166.msg%msg\_id%](https://bitcointalk.org/index.php?topic=3361166.msg%25msg_id%25)

**Telegram**  -  [https://t.me/DBCIO](https://t.me/DBCIO)

**Published by**  - Etheran

**Profile**  -  [https://bitcointalk.org/index.php?action=profile;u=1108165](https://bitcointalk.org/index.php?action=profile;u=1108165)