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Does it often happen that you are standing against a shelf in a supermarket having no idea what to choose? Sometimes it happens that you really don't know what to buy so that both you and your partner liked it. By the way, do you know that 500 people die every day because of counterfeit products? There are many such goods and these can even be found in huge chain stores.
The alcohol industry is a huge industry and there are a lot of alcohol products which are counterfeited and illegal. If you drink the counterfeited alcohol, you can get poisoned by using this alcohol. Finding an item that matches the requirements of the buyer and at a suitable price is difficult. Alcohol is not a good used regularly. An average person drinks alcohol 2-3 times in a month.
It can be safely said that a rational buyer buys alcohol unmethodically. A buyer faces problems like finding out whether the product is authentic or not, finding the drink that matches their taste and that too at a suitable price. Till now, there is no mechanism that can solve these problems. There are techniques to ensure the safety of the product but there is no technique to determine the flavor. Availability of a product at a nearby shop and a comparison of product prices remains an unsolved issue.
**GESE PLATFORM**
Gese is a blockchain project tracking the route of every product from the factory to the end customer using an NFC tag placed in the label. Now you don't need to take photos. It's enough to put your phone close to a bottle and the NFC tag in its label will activate your application. You will instantly receive all necessary information.
The NFC tag will also activate a virtual assistant that selects recommendations for you. Gese is a solution for market issue and a state of the art tool for marketing specialists. Gese platform lets you receive trust worthy statistic information straight from the source. Consumers can now rest assured that their health is not endangered and manufacturer's will not lose hundreds of millions of dollars of profits.
This project ensures that whenever you buy an alcoholic product, you will be 100% sure that you are getting the real brand and not some illegally produced or counterfeited product. Users of the platform will get a reward for writing a review about the drink purchased. If the user returns the empty bottle at a recycling center, they will get more rewards. This is done by the Gese platform to increase the activity within the platform after the product has been consumed.
**ICO AND TEAM**
GSE is the short name of the token. The tokens are ERC20 on the ethereum network and it is obvious that the platform uses smart contacts. 390,000,000 is the total number of tokens generated for the project. The team is not strong. The project tries to solve the problem of fast moving consumer goods sector (FMCG) but they do not have any experts from FMCG sector. This is a bit strange. The advisors are good and experienced but they lack specialization and knowledge about the FMCG sector.
**CONCLUSION**
This project can be a game changer if the roadmap is followed and everything is implemented on time. The idea behind the project is not very new and innovative. The team is average but capable of pulling off the project successfully. The vision to provide relevant details about the product with just a tap of the phone is really commendable. Project aims to protect the health of consumers by ensuring that they purchase only authentic products at the best price. They have a beta version of the product which generates trust in the project. Overall, the project is good but I recommend that you wait before putting your foot in the war.
**Website** - https://gese.io/
**Whitepaper** - https://drive.google.com/file/d/1AZTWSnpttM6c2MmjfHXyAPbftly4-Ke5/view
**Telegram** - https://t.me/joinchat/BNnF0VKyBH-YJF1cRMCXFg
**ANN** - https://bitcointalk.org/index.php?topic=3252688.msg33877610#msg33877610
**Published by** - Etheran
**Profile** - <https://bitcointalk.org/index.php?action=profile;u=1108165>
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