<center>![fake.png](https://cdn.steemitimages.com/DQmNZhR42ub1JSsYmZDZqqdwEpquAqq5XL3rdPqQpGgTRkX/fake.png)</center><center><i>Source: [Adamr on Pixabay](https://pixabay.com/en/handshake-cooperation-partnership-3298455/)</i>
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There was recently a story that was published in many crypto-centric magazines all over the internet. Samsung had supposedly partnered up with Lithuanian blockchain startup, CopPay, in a bid to start accepting cryptocurrency at their stores in three Baltic countries. 
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#### Sources
[Baltic States Consumers Can Buy Samsung Products With Cryptocurrencies? - Cryptovest](https://cryptovest.com/news/baltic-states-consumers-can-buy-samsung-products-with-cryptocurrencies/)
[Samsung Accepts Crypto For Payment In Partnership With CoPay - Coinfrenzy](https://coinfrenzy.io/samsung-crypto-copay/)
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Copay had written an announcement on [Medium](http://webcache.googleusercontent.com/search?q=cache:https://medium.com/@CopPay/samsung-stores-accept-cryptocurrencies-via-coppay-56f318364fe2) and different news media had picked up the story, without fact checking with Samsung. Later it came out that Samsung had officially denied the existence of such a deal. Luckily, most of the popular crypto news outlets have since removed or updated their articles after Samsung issued their statements. 

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# Wait There's More

This isn't the first time that startups in the crypto industry invent partnerships between big multinational companies and themselves. Blockchain company carVertical also made an announcement that they had signed a deal with car manufacturer BMW. The latter came out with a statement that they had just made use of their publicly available API and they there was never a deal or partnership. 

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<center>![Capture.PNG](https://cdn.steemitimages.com/DQmV5vfxmF9hFqEjPzoDqGQx9zqa5v1aPU4wRNhpgs8s4Nd/Capture.PNG)</center>

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# No Isolated Cases
Then there's also IOTA, who had [mentioned](https://thenextweb.com/hardfork/2017/11/28/iota-microsoft-data-marketplace-cryptocurrency/) Microsoft being its direct partner, when they announced their new data marketplace platform. Microsoft had to come out with [a statement](https://thenextweb.com/hardfork/2017/12/12/iota-partnership-microsoft-marketplace/) that there was no partnership between the two companies. 

It isn't 100% clear that IOTA made any false statements purposefully, but it could be argued that they should have practiced more due diligence before publishing any statements regarding their future 'collaboration'. 

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<center>![donations-1041971_640.jpg](https://cdn.steemitimages.com/DQmbzbNQ9ZJzdh7qnjvPLHfsa8rhgEDjMwFdKiBa4Nhg3m2/donations-1041971_640.jpg)</center><center><i>Source: [Avalon_Mists on Pixabay](https://pixabay.com/en/donations-donation-box-charity-1041971/)</i>
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# The Verge Way
There are other ways to get hype for your project through dubious means, even without directly announcing a partnership with a multinational. Take Verge for example, that announced "the largest partnership in crypto to date!" without even mentioning their future partner. This [announcement](https://twitter.com/vergecurrency/status/976929958185652227) came with strings attached, in the form of a 75 million SVG <b>donation</b> target that had to be reached in order for them to "claim" the partnership. 

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All of this just shows how careful you have to be when reading recent news stories, especially if you are going to let them influence your cryptocurrency investments. While regular companies are very eager to jump on the blockchain bandwagon, blockchain companies are just as eager to tie themselves to famous brand names. 

Don't believe everything you read! 

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