https://img.inleo.io/DQmeA9BZZnwJTmZQrLctkqqFmevFkxp2exyUteU2ZuXYd8M/chess-game-business-strategy-concept_53876-14820.jpg 
[source](https://www.freepik.com/free-photo/chess-game-business-strategy-concept_2767793.htm#fromView=search&page=1&position=0&uuid=ac037687-9b89-42f5-99e4-5150c25fbcbe&new_detail=true)

In [business](https://inleo.io/@leoglossary/leoglossary-business), there will always be a need to brainstorm. Nevertheless, I must add that the [days](https://inleo.io/@leoglossary/leoglossary-day) of over brainstorming are over. Of course every business is unique, this is something that will need a broader expansion, maybe a topic for another day. In a nutshell, you have set how your business should be, which is your vision and go [check](https://inleo.io/@leoglossary/leoglossary-check-cheque) out how it is done. In [short](https://inleo.io/@leoglossary/leoglossary-short-selling), your vision may not even be that clear from inception yet just have it. In my few [years](https://inleo.io/@leoglossary/leoglossary-year) in business, I have had some experiences and the advantage I can talk of is finding those who once throded such paths.

In the first place, how was I able to start a business? It was through finding who was doing what was working. He had many experiences and setbacks to talk about as a [human](https://inleo.io/@leoglossary/leoglossary-human). I also have mine although I tried to copy his ideas, it stils boils down to uniqueness. I saw his failure [stories](https://inleo.io/@leoglossary/leoglossary-story) and he showed me how he was able to overcome them. Taking business lightly is more like taking your relationship in a light way. Business is a relationship, it was through his factual expansion that I had to sit up. At first I thought more [money](https://inleo.io/@leoglossary/leoglossary-money) would help me build a big business? Of course yet, not without financing intelligence.

It was from here that I was given an [option](https://inleo.io/@leoglossary/leoglossary-options) or should I say left with a choice to follow the entrepreneurial path. I am not against [education](https://inleo.io/@leoglossary/leoglossary-education), it has help me thus far yet when it come to [wealth](https://inleo.io/@leoglossary/leoglossary-wealth) creation you must have that distinction between 'education as schooling' and 'education as exposure'. I had to pause the pursuit of papers for the things that really mattered to me. There will always be [time](https://inleo.io/@leoglossary/leoglossary-time) to accrue papers, yet when I miss the big [opportunity](https://inleo.io/@leoglossary/leoglossary-opportunity) of mastering the business ground at an early [stage](https://inleo.io/@leoglossary/leoglossary-stage) I may lose a fortune. Money does not come to those who practice mere words but rather those who understand numbers.
 https://img.inleo.io/DQmWQUYUBe1afTDGu2xP79NtKB8pwSFK1TMYHTWRJH4dvC1/strategy-concept-with-wooden-blocks-with-words-it-side-view_176474-10453.jpg 
[source](https://www.freepik.com/free-photo/strategy-concept-with-wooden-blocks-with-words-it-side-view_10183650.htm#fromView=search&page=1&position=52&uuid=ac037687-9b89-42f5-99e4-5150c25fbcbe&new_detail=true) 
In an [economy](https://inleo.io/@leoglossary/leoglossary-economy) where [employees](https://inleo.io/@leoglossary/leoglossary-employee) outweigh employers and [government](https://inleo.io/@leoglossary/leoglossary-government) promises are failing, you have to find your way out and should also be very fast about it. I started following up with more people of financial [trends](https://inleo.io/@leoglossary/leoglossary-trend-finance). How do they do business? What is their secret recipe? How do they thrive in a bad market?. Counting on luck in business in one wrong move to make. There is no difference between you and a [gambler](https://inleo.io/@leoglossary/leoglossary-gambler-) and if you observe a gambler's [life](https://inleo.io/@leoglossary/leoglossary-life) very closely, their fortune is never certain.  

### Long [term](https://inleo.io/@leoglossary/leoglossary-term-insurance) strategy

Coming back deeply into business, many fail to understand that failures in business are inevitable and can also in the process be mitigated. As an [entrepreneur](https://inleo.io/@leoglossary/leoglossary-entrepreneur), a mentor advised me to think long [term](https://inleo.io/@leoglossary/leoglossary-terms). This was my first game changer. He me gave this analysis to look at; 'One in every ten new businesses survive their first five years'. You know what this means? First, you have to think of survival before boasting of [interest](https://inleo.io/@leoglossary/leoglossary-interest). 

This doesn't mean the business should look crumbling but rather you should fix your eyes on every dangerous [water](https://inleo.io/@leoglossary/leoglossary-water) within that period. Do you know a long standing business can [sell](https://inleo.io/@leoglossary/leoglossary-sell) itself? It has always been a long term mentality procedure, when I consider the likes of Coca-cola you will understand more. Looking for where to get quick bucks is not business. Warren Buffet has emphasized this severally.
 https://img.inleo.io/DQmWuRWE17wWHLYXf7ZXrCkZ5kfL2QaSGgQAGGSU4SGVVtC/businessmen-shaking-hands-business-negotiations-connection-concepts-agreements_42416-219.jpg 
[source](https://www.freepik.com/premium-photo/businessmen-shaking-hands-business-negotiations-connection-concepts-agreements_4160349.htm#fromView=search&page=1&position=27&uuid=ac037687-9b89-42f5-99e4-5150c25fbcbe&new_detail=true) 
Another thing to consider in business is relationships. Business is a multifaceted relational involvement. What am I saying here? You will first create a relationship with your business and extend it to your workers if you have any, further also your [clients](https://inleo.io/@leoglossary/leoglossary-clients) and finally your general [customers](https://inleo.io/@leoglossary/leoglossary-customer). Beyond products, you must understand you are selling to humans. What do you care about most? The monetary [transaction](https://inleo.io/@leoglossary/leoglossary-transaction) or how they are fairing with your services and products. 

Do you care on how to add daily value to them beyond just buying? When I first stepped into the [world](https://inleo.io/@leoglossary/leoglossary-world) of business, it was about money! money!! money!!! Am I saying I don't need the money anymore? Of course not, yet I try to [balance](https://inleo.io/@leoglossary/leoglossary-balance) the odds in every transaction I make. Are my customers satisfied, do they feel at [home](https://inleo.io/@leoglossary/leoglossary-home) doing business with me? Few questions for thoughts.

To conclude, let me add, there is still much to talk about yet let me add quality to the list. These three are very essential to growing a lucrative business. I see 'long term thinking, relationship and quality' as essentials. The fact remains this, fake will fade. Running a business that is deprived of quality will give you an unproductive customer base. Can a big name do business with you? If not, then how will you grow? Running with the 'anything  goes' mentality means you never had a vision to do business. Selling is key in business yet you need to consider reselling too. Can a customer come back to do business with you overtime and also refer others? What do you offer? As I earlier said, you don't need too much brainstorming to achieve this, look for successful mentors.











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