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In the current state of the internet, the major content platforms are controlled by a select, centralised number of authorities that have all the power. We live in an interconnected society where content can penetrate almost all 4 four corners of the world so the way we deliver it is more important than ever. Online marketing continues to be an essential pillar of the Internet as publishers and companies need to increase their brand awareness with relevant ads that speak to a specific demographic. To achieve this process, brands rely heavily on customer profiling and AI algorithms that sometimes work but are morally grey when it comes to customer privacy.

### Introducing [MEDIA Protocol](https://www.mediaprotocol.org/): the Smart URL economy is here!
The main idea behind MEDIA Protocol is to establish a healthy economic relationship between content creators, distribution outlets and content consumers. By adding a new layer of direct rewards to the content consumers,  brands can finally approach a way of marketing that’s more engaging than ever.

 At its core, the created ecosystem will enable publishers to distribute their content with the help of blockchain tracking removing the inherited inefficiencies of the centralised model. Once the content is formed, a direct reward system can be embedded directly in the URL that leads to it. Creators, distributors and consumers will receive the scheduled reward. Having this intrinsic value, consumers will go on treasure hunts having the excitement of opening the next link and finding out what reward awaits them besides the actual content.

### So how does the system work?
Let’s say your favourite car factory gets out the latest model of supercar and wants to advertise it online, they create the promotional content, and within the URL they store a number of X tokens for each interaction with the content. They then have the option to give a specific set of tokens to a promoter or even create automated affiliate programs that reward ordinary consumers that drive traffic to their particular content. 

With the earned tokens, consumers have the option of converting them into FIAT money or use them for special offers that are reserved only for the MEDIA token holders. Online marketers agree that the organic growth of your brand awareness is the best route to go and MEDIA Protocol helps you do just that with a reward mechanism that’s appealing to the masses.

### CryptoCatnip: The pilot project using MEDIA Protocol
CryptoCatnip is an app that sources cryptocurrency news and gives it’s users the latest scoop to everything related to blockchain and crypto. By using the MEDIA Protocol ecosystem, publishers that are interested in advertising to crypto consumers can publish content that rewards the users of CryptoCatnip with MEDIA tokens, once triggered, they are transferred directly into the consumer’s wallet. 

The app is available for download right now, and by creating your specific profile within the ecosystem, MEDIA Protocol will make sure that it delivers content that’s relevant only to you while also keeping your data safe thanks to the inherent security of the blockchain.