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Ads! The most skipped content on the internet whether it’s blog posts, videos or another type of promotional material, online users skip them as most of the times it interrupts the content they are currently engaged with. This issue is a pressing matter in the industry because it can lead to negative sentiment towards a specific product. 

Worldwide companies spend billions on a yearly basis to identify their core audience and create targeted ads, but over-pushing a product even to a targeted demographic has proven to be detrimental to the overall brand awareness and, of course, the final sales. With the advent of Mixed Reality and Blockchain technology, these issues can quickly become a thing of the past if appropriately addressed!

### Trivver: The smartketing platform that engages your targeted audience!
With the help of the Trivver platform companies and content advertisers will achieve new heights in their marketing endeavours. At it’s core stands a growth engine for the monetisation of 3D placed assets into Virtual Reality and Augmented Reality environments. For example, advertisers can directly place their products into the VR or AR environments brought to life by content creators without interfering with the base experience, once a user decides to interact with the placed object they can receive a special offer that’s available only within that environment or a reward in the form of a cryptocurrency.
### The economy of Branded Smart Objects based on blockchain architecture.
The proprietary token of the platform is the TRVR token that will power the Smart Object Economy propelled by the Trivver ecosystem. The BSO (Branded Smart Objects) will be strategically placed based on relevant criteria like content type, user demographics or language.

 Once the advertisers create a BSO, an automated system can resize and match the object based explicitly on the targeted environment. The reward system is set up in such a way that every interested party benefits from interacting with the smart objects placed with the help of Trivver:
-    **Targeted Audience** gets special offers on advertised products
-    **Content Creators** get an automatic referral bonus based on how many users interact with the object
-    **Advertisers** get to interact with their core audience in a unique way that’s engaging and rewarding

Should you be interested in participating in the Initial Coin Offering you can already purchase TRVR tokens at the pegged price of 750 TRVR per 1 ETH. The distribution scheme of tokens is fair for retail investors and the team behind Trivver as well with a 50/ 50 percentage allocated for each party. The remaining 50% going into the reserve will be used to stimulate growth within the ecosystem and bounty programs to further enhance the platform.

Studies show that by 2035, AR and VR will become a $2 trillion industry so needless to say that having a platform like Trivver at your disposal will give you a crucial first-mover advantage in a fledgeling but a promising industry. Be sure to check out their site for more details on the product . Visit Trivver today at https://www.trivver.com/ to learn more about the future of digital ad industry.