## Evolving Media, Increasing Service Providers
The multimedia and social media platforms on the internet have evolved at an exponential rate. We stand at a point where almost all multimedia needs of people are addressed and answered on the web, from podcasts and audios to movies, videos and music. While innumerable websites and applications cater to these needs, every one of them has specific areas of expertise and is limited to them. To name a few, Youtube excels in providing a broad platform to consume and share visual multimedia, and Soundcloud and Spotify offer great music, podcasts and video streaming services. The result is that users of these platforms have to either visit individual websites to utilize these services, or download multiple apps of these service providers.
## The Solution – A Decentralized Media Ecosystem
Current, an all-encompassing media ecosystem, has not only addressed the need for a single launch-pad to reach all media providers, it has moved a step ahead and designed an unprecedented incentive mechanism that pays everyone – from creator and curator to referrer and even the common consumer who streams media.
## How Current Works
Current is a blockchain-based ecosystem that operates on Ethereum. All a user needs to do is download the app and start streaming content from any of the integrated media platforms. Current is already integrated with high-demand media providers like Facebook, Youtube, Spotify and Soundcloud among others. As soon as the user begins consuming content, they are paid for every session in Currency (CRNF) – the ERC-20 compliant token in Current. So not only can the user access every type of media from their favorite provider through just one app, but also get paid for it.
## Features
A great perk of streaming all media content from one location is that meta-data from different searches can be cumulated together to offer better recommendations. Current is embedded with an agile two-forked recommendation system. The Content Based Filtering recommends a wide variety of media depending on search history, while the Collaborative Filtering recommends content surfed by similar users.
The tokens received by the consumers for streaming content or referring other users prove very handy for various purposes. Users will be able to buy physical and virtual goods on current or pay for premium subscription services on all integrated media. This can be of a great use when in the future media giants like HBO and Netflix get linked with Current.
While the consumer receives a fifty-five percent share of the distribution from streaming, the creator and curator get twenty percent each. This helps consumers incentivize their favorite artists by consuming their content through the Current ecosystem.
## The Prototype and Ongoing Token Sale
Almost all ICOs talk about great ideas and profitable prospects but few have a product already in the market. The Current app, presently available on iOS is not only fully-functional, it has also shown its potential by garnering over two hundred thousand users in a short duration with a reputable rating of 4.5 stars on App Store, and is growing more popular every day. Its referral program and public presale are ongoing with the presale phase due to conclude on the 21st of February. The main sale is will be launched on the 14th
of March and continue till the same date in April.
## The People behind the Idea
Current's co-founder and CEO Dan Novaes is a popular figure with over 1.2 million followers. He has been featured in Forbes, Entrepreneur and Bloomberg TV for his successful business ventures. Dan is quite familiar with the blockchain platform and has been an investor in the same for the last half decade. Merged with Dan's expertise are the advisory experiences of Mark Cuban and Gilia Benartzi. While the former is known as the pioneer of digital media broadcast whose product Broadcast.net was sold to Yahoo, the latter has to her name Bancor, one of the top five ICOs of 2017.
Current is equipped not only with a great idea and attractive features, it has a popular product already in the market that few ICOs can boast about. With all safe investment parameters met, it gives a delectable opportunity for investors and at the same time invites its users to earn simply by streaming. After all, have you ever been paid for watching your favorite movie?
**Website** : [https://tokensale.current.us](https://tokensale.current.us)
**ANN** : [https://bitcointalk.org/index.php?topic=2829644.0](https://bitcointalk.org/index.php?topic=2829644.0)
**Telegram** : [https://t.me/CurrentCRNC](https://t.me/CurrentCRNC)
Contact: dannywhelan (dannywhelan0200@gmail.com)
Profile: https://bitcointalk.org/index.php?action=profile;u=1606458
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