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**INTRODUCTION**
E-commerce platform is growing rapidly. The completely changed scenario for buyers and sellers has created an unbelievable amount of opportunities for both the parties. With the increasing trend of online marketing, companies like Flipkart, Amazon, E-bay have grown tremendously. Today every other person has switched from brick and mortar stores to online stores. They provide a great deal of convenience to customers and also with great discounts and offers occasionally and very frequently too. The e-commerce platform creates a highly efficient ecosystem for marketers to establish online stores and reach a large number of customer globally. Reachability and scalability are increased manifolds as customers adopts to online marketing. The competition is becoming complex and it becomes more important for businesses to deliver exactly what their customers want. The online platform is also integrated with an analysis system that helps marketers to know their customers better and draw insights into their purchasing behaviour. The ecosystem also enables the customers to provide feedback, suggestions, reviews and rate the different products according to their experience and satisfaction level. All these databases help marketers to take better decisions and design their offerings accordingly. But the e-commerce platform is also hindered by various bottlenecks like a robust interface, constantly good connectivity, secured payment gateways. Such issues are prevailing in the industry and customers have to suffer a lot of times that affects the reputation of the company. **VANIG** is a decentralized digital platform that aims to create a block-chin based e-commerce and supply chain ecosystem.
**VANIG**
It is the world's first integrated e-commerce and supply chain ecosystem that is backed by smart contracts and block-chain technology to establish mutually beneficial relationship between the buyers and sellers. Vanig aims to eliminate the prevailing issues in the e-commerce environment by using latest technologies and upgraded soft wares. The platform eliminates the use of any intermediary which saves a lot of cost and helps to build a direct link between the buyers and sellers. The platform saves the customers from the threat of fake products which is a huge bottleneck these days. It uses advanced algorithms to help customers genuinely track their products and validate their authenticity. Vanig uses sensors and helps all its participants i.e., consumers, resellers, manufactures to keep an up to date track of various products. The platform uses block-chain technology that ensures the data security and maintain transparency across all the operations on the platform. There are no risks of data being stolen and transactions are also safely handled. The platform provides 24*7 availability of transaction details that are updated in the real time to bring more convenience in tracking for the customers. The trading and transactions on the platform are done through Vanig Tokens that will also generate loyalty gifts for its customers. 250,000,000 Vanig Tokens have been created out of which 60% of them are out for public sale. The team of experts and professionals will use the funds for doing research and development and also expand its business operations. The sale for tokens has been decided to begin from 4 june 2018 to 7 august 2018.
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**CONCLUSION**
With the growing market for online marketing trend, the platforms can expect a successful ICO as more and more customers are coming on board in the virtual market. The real time availability of all transactions and tracking service helps the parties to ensure transparency. The block-chain tech is highly being recommended in all spheres of industry and the same will help the marketers to establish stronger relationships with the customers through the platform. Vanig is ready to enhance user engagement and user experience in online marketing ecosystem.
**Website** - <https://vanig.io/>
**Whitepaper** - <https://vanig.io/assets/pdfs/vanig-whitepaper-v-4.8.pdf>
**ANN** - <https://bitcointalk.org/index.php?topic=3252952>
**Telegram** - <https://t.me/VanigPlatform>
**Published by** - dannywhelan
**Btalk profile** - <https://bitcointalk.org/index.php?action=profile;u=1606458>
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