## The Challenge of Piracy
The digital distribution market for films and series is presently sitting at a value of a humongous thirty billion dollars. Sadly, piracy has inflicted just as huge a loss on the filmmaking community. Despite persistent efforts and awareness advertisements, the lack of an effective counter-plan has led to unhindered growth of piracy and has cost artists and producers a fair share of their bread.
Netflix and HBO along with Amazon Prime could perhaps once be viewed as the saviors for the filmmakers, but not anymore. Imitating each other's strategy to remain relevant in the market, these entertainment companies are now taking quick steps towards becoming film studios of their own. An evidence of this fact can be found in the rapid decline of independent movies and TV series on Netflix. What was once over 11000, the number of independent films has come down to around 3000. It is expected to go down further.
In an industry festered with piracy, White Rabbit could prove an innovative solution to all pertinent issues of filmmakers.
## The Solution From Outside the Box
An emerging start-up, White Rabbit is optimizing blockchain technology in an unprecedented manner to bridge the gap between fans and filmmakers and behead piracy. The company has created a plug-in browser by its own name that would be compatible with all major browsers. Once the user streams a video, White Rabbit will identify the content accurately and allow the user to pay the content rights holder (CRH) the price for it through White Rabbit Tokens or WRT. This will ensure that the CRH receives money directly without any mediator and the blockchain platform guarantees transparency.
It would be a mistake to regard piracy's omnipresence to ill-intentions alone. Multiple surveys, particularly the one conducted by the Portsmouth University, have shown that people lack the means to pay the CRH for the streamed content. The Portsmouth survey showed that sixty percent of the people wish to pay the owners of the content if given safe and convenient means.
## The Rabbit Hole- The Library of Features
White Rabbit, along with its innovative approach to the persistent issue, has incentivizing ideas for its users. Once the user makes a payment, the content becomes available to them in the highest quality on The Rabbit Hole- the virtual White Rabbit library. Moreover, The Rabbit Hole can also be used by filmmakers to monetize their business by selling merchandise, adding trimmed moments and behind the scenes, and even holding global screenings for their movies.
The past has seen various legal clashes between the investors of a film and its makers. One of the major reasons has been the unfair distribution of the earnings from the films. White Rabbit allows the extremely convenient option of distribution of shares right at the time of payment by the users. This means every party receives their proportion immediately with each new streaming without any hassle.
White Rabbit aims at giving the owners of content their rights and helps enforce them. In cases when a CRH does not wish to accept payment, White Rabbit will warn its users to refrain from streaming the video. Moreover, its partner streaming sites (PSS) will remove the video from their domain in support of the discretion of the owner.
**Buy Them All!**
With its token presale ongoing, White Rabbit has demonstrated its artist-first agenda in its manifesto of distribution of earnings. Of the money collected from viewership, seventy five percent will go directly in the pocket of the CRH. Ten percent will be the share of the PSS and White Rabbit will keep the remaining fifteen percent as its own. Like all major blockchain based companies, Ethereum will be used as the transactional cryptocurrency. Buying tokens from the sale is simple and swift and can be done anytime from their website.
## Meet the Team
The company's CEO Alan R Milligan is an award-winning film producer and entrepreneur, who naturally understands the plight of the filmmakers. His bio accurately labels him a 'Responsible Rebel'- a term resonant of his ideology of creating chaos responsibly. The company's Artistic Director Hengameh Panahi has over eight hundred films under her name with several nominations at award functions around the globe including the Oscar's. White Rabbit's team is teeming with experienced entrepreneurs, expert developers and connoisseurs of art and filmmaking.
With a great business idea, White Rabbit takes care of viewers, filmmakers and the open streaming sites. It guarantees transparent transactions, a classic viewing experience and a lot more. It would be interesting to see how many investors recognize its genius and how soon!
**Website** - [https://whiterabbit.one/](https://whiterabbit.one/)
**Whitepaper** - [https://whiterabbit.one/docs/White\_Rabbit-White\_Paper\_v1.0.pdf](https://whiterabbit.one/docs/White_Rabbit-White_Paper_v1.0.pdf)
Published by – dannywhelan
Btalk profile - https://bitcointalk.org/index.php?action=profile;u=1606458
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