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Social media is one of the biggest sources of engaging, information, businesses, digital marketing and such. With almost everything going digital, there&#39;s little to no scope left for actual expression of one&#39;s emotions. Most of the times we purchase a product, it&#39;s difficult to express how we feel about it either because of lack of an expressive medium or because we&#39;re getting paid to review the product and bad reviews won&#39;t be accepted. Well, now we have a solution to this problem it seems. It is a well stated fact that unless a customer feels attached to a product with any kind of emotions he won&#39;t buy it.

**Zerostate**

Zerostate is an application that uses blockchain technology to power emotional intelligence of customers. Advertisers will be able to increase the loyalty of their customers by having them emotionally involved.

**Token**

One of the key features of zerostate is ZSCoins. The value of these tokens will keep increasing with future profits according to the team of zerostate. The advertisers will buy these ZSCs and the customer or user will be paid ZSCs to provide a review. The plus point with this is that, the sign up is free of charges, looking for products is free and every time you provide a review, you get paid in ZSC and it doesn&#39;t matter even if your review isn&#39;t in the favour of a manufacturer, this will maintain honest reviews. To its manufacturer of advertiser section, zerostate provides them with honest reviews, loyal customers, ratings and emotional price list. How often in a day do we use our social media? Some of you might not even have a count. Well, it&#39;s safe to say that it is indeed one of the biggest sources of mobile advertising or in a broader way, digital advertising. Google and Facebook are the largest platforms for digital advertisements constituting to about 50% of the whole market.

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**ICO**

To achieve their goal of this platform, zerostate will have to gather enough funds to support itself till it can establish a constant profitability by 2019. The selling out of the ZSC will start on the 21st of June 2018 and will end by August 31, 2018. The estimated cost of each token is 0.00047 ETH and only 100,000,000 token are going to be issued. Additional issuing of tokens is strictly denied and the company has decided to destroy any extra tokens remaining from the ICO. Talking about the front end development, the website of zerostate gives a complete idea of what it is and how it will work. While the application has been launched, there isn&#39;t much awareness about it in developing countries.

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# The team

It also features strong personalities from their respective fields as their advisors. Igor karavaev as serial investments relations advisor for blockchain based projects and Nathan Christian who as technical advisor who is an expert in blockchain related accounting and financial applications. With a highly skilled team of front-end and back-end developers, community managers, growth hackers, designers and more, CEO and founder Alexey aslezov is on to a good start.

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# Conclusion

From a look at the design, planning and their solutions to problems that may arise in the system, it&#39;s easy to say that the team at zerostate has put maximum effort into this project. With the main focus being the convenience of its users it will be using blockchain effectively in gathering the emotions of a user towards a product and delivering it to the advertiser.  The user will be zerostate&#39;s main asset as a large number of honest user reviews will attract more number of advertisers and they will want to invest more in it. On the other hand getting paid for giving honest reviews will motivate the users and also attract and spread word among other such users. From an overall analysis zerostate looks like the future of the digital advertisement industry and is also worth the user&#39;s time and the advertiser&#39;s money.

**Website**  -  [https://zerostate.io/](https://zerostate.io/)

**Whitepaper**  -  [https://zerostate.io/zerostate\_whitepaper\_en.pdf](https://zerostate.io/zerostate_whitepaper_en.pdf)

**ANN**  -  [https://bitcointalk.org/index.php?topic=3070843.0](https://bitcointalk.org/index.php?topic=3070843.0)

**Telegram**  -  [https://t.me/zerostate\_admin](https://t.me/zerostate_admin)

**Published by**  - dannywhelan

**Profile**  -  [https://bitcointalk.org/index.php?action=profile;u=1606458](https://bitcointalk.org/index.php?action=profile;u=1606458)