今日外出,剛好在路邊等人時,看到一個立在路邊的廣告招牌。是一個賣涼麵的招牌,放在路邊,我因為剛好時間多,看著這個招牌,突然發現,這裡頭大有學問哪~~~~  讓我為各位分析一下,分享一下我這路邊站了十分鐘所收穫的街邊學問哪! ### 地點 這個立招牌放在一間7-11店的前方最邊緣,既沒有直接放在店前面,讓店家必須處理它(畢竟不是7-11在賣的涼麵),卻也近到容易讓消費者以為是7-11的涼麵在促銷(對啊,7-11還真的賣涼麵,還不少種類...)。地點挑得好。 ### 形式設計 這個立招牌是選用淺藍與白色形成主要背景色,畫有一盤涼麵,但不大不小在底部。字型都使用黑色,非常具有辨識度。這樣的設計帶著夏日涼爽的感覺,與主題商品涼麵非常搭配~~~~~ 夏日看著也很舒服。至於文字內容,那就是重點中的重點了,如下一點所述~~~~ ### 內容呈現 - 讓我由上而下列出文字內容: - 每日限量 - 獨門特調醬汁 - XXXXXXXX地址並備註怎麼去(避免爭議,我抹去資料) - 涼麵 - 一份40元 如果讓你先就直覺,為上面這六條訊息排列重要的先後順序,你會怎麼排呢?我一排,發現這順序,竟然跟這些文字的大小一模一樣! 首先,最重要的,我認為是涼麵,應該爭議不大。不太可能是價錢、地址或是形容詞,畢竟主題還不知道,後面的都沒用啊~~~~ 其次,**每日限量**跟**獨門醬汁**等,真的都是非常容易第一時間吸引人眼球的方法啊~~~~三兩下引起路過無腦民眾的五秒鐘注意力,那就是成功了! 再來,價格,談錢傷感情,卻又是成交的必然,所以放在最下方,也不是最小字,顯得非常恰當~~~~ 最後,地址以及如何最快理解走過去的方式,畢竟,這真的不是7-11的商品啦XD~~~~ 到這一步還願意看的人,就已經是成功大半了,願意去的人,一定不在乎地址的字體小一點的~~~~ 我一切想通之後,在路邊嘖嘖稱奇,這真是一堂精準的街邊五分鐘行銷課呢~~~~ 我等的人來了,所以,我就匆匆離開了,來不及去見識一下這背後那一盤涼麵,是不是跟它的行銷功力能夠匹配了~~~~😄 或許下次,我會特別到這家店去買一次涼麵,就只會這一次的行銷課程,真的是受教了~~~~~😊
author | deanliu |
---|---|
permlink | qf7n5k |
category | hive-105017 |
json_metadata | "{"app":"peakd/2020.08.3","format":"markdown","description":"A marketing class on the street","tags":["cn","marketing","business","life","palnet","onlyhive"],"image":["https://files.peakd.com/file/peakd-hive/deanliu/n1z0GI8C-photo6183694661114243879.jpg"]}" |
created | 2020-08-17 13:37:00 |
last_update | 2020-08-17 13:37:00 |
depth | 0 |
children | 4 |
last_payout | 2020-08-24 13:37:00 |
cashout_time | 1969-12-31 23:59:59 |
total_payout_value | 15.805 HBD |
curator_payout_value | 11.695 HBD |
pending_payout_value | 0.000 HBD |
promoted | 0.000 HBD |
body_length | 1,054 |
author_reputation | 3,097,332,179,642,592 |
root_title | 路邊涼麵招牌為我上了一堂行銷課 |
beneficiaries | [] |
max_accepted_payout | 1,000,000.000 HBD |
percent_hbd | 10,000 |
post_id | 99,119,479 |
net_rshares | 70,112,456,805,808 |
author_curate_reward | "" |
voter | weight | wgt% | rshares | pct | time |
---|---|---|---|---|---|
abit | 0 | 26,951,071,044,599 | 100% | ||
boatymcboatface | 0 | 153,138,219,614 | 10% | ||
onealfa | 0 | 1,496,679,496 | 0.08% | ||
kingscrown | 0 | 810,181,103,387 | 10% | ||
theshell | 0 | 41,092,611,975 | 10% | ||
mangou007 | 0 | 9,720,251,313 | 6.05% | ||
deanliu | 0 | 3,731,567,929,603 | 100% | ||
sharker | 0 | 7,301,924,897 | 13.06% | ||
joythewanderer | 0 | 498,959,548,286 | 50% | ||
lemooljiang | 0 | 290,939,325,507 | 88% | ||
ace108 | 0 | 931,474,019,815 | 25% | ||
kibela | 0 | 4,445,764,874 | 13.75% | ||
magicmonk | 0 | 2,300,225,222,206 | 100% | ||
laoyao | 0 | 46,064,109,833 | 100% | ||
somebody | 0 | 79,664,845 | 100% | ||
skysunny | 0 | 165,213,258 | 88% | ||
midnightoil | 0 | 161,630,667,988 | 100% | ||
yoshiko | 0 | 271,320,582,480 | 20% | ||
alinalazareva | 0 | 814,882,592 | 10% | ||
xiaohui | 0 | 914,540,680,514 | 100% | ||
joele | 0 | 3,616,628,145,945 | 100% | ||
oflyhigh | 0 | 5,164,993,443,635 | 100% | ||
yulan | 0 | 16,024,400,614 | 100% | ||
bert0 | 0 | 31,231,149,294 | 6.05% | ||
rivalhw | 0 | 2,497,979,642,400 | 100% | ||
nextgen622 | 0 | 1,661,309,203,648 | 100% | ||
helene | 0 | 1,203,219,490,818 | 100% | ||
ethansteem | 0 | 8,685,782,920 | 100% | ||
netaterra | 0 | 450,452,710,996 | 20% | ||
digital-wisdom | 0 | 575,497,137,969 | 100% | ||
ethical-ai | 0 | 2,265,193,913 | 100% | ||
jwaser | 0 | 26,390,268,438 | 100% | ||
bwaser | 0 | 12,701,379,493 | 100% | ||
justyy | 0 | 44,223,579,456 | 5% | ||
ellepdub | 0 | 3,432,611,140 | 100% | ||
herpetologyguy | 0 | 355,672,307,858 | 100% | ||
morgan.waser | 0 | 26,615,191,271 | 100% | ||
strong-ai | 0 | 2,308,140,141 | 100% | ||
dapeng | 0 | 39,706,188,986 | 100% | ||
technoprogressiv | 0 | 1,118,332,566 | 100% | ||
lucknie | 0 | 22,003,051,225 | 88% | ||
dumping | 0 | 2,228,564,492 | 88% | ||
blackbunny | 0 | 72,304,260,592 | 100% | ||
pqlenator | 0 | 314,585,435 | 100% | ||
lingfei | 0 | 79,049,298,773 | 100% | ||
worldfinances | 0 | 116,215,692,641 | 100% | ||
htliao | 0 | 25,304,710,468 | 100% | ||
ribalinux | 0 | 89,502,434,108 | 100% | ||
nanosesame | 0 | 274,606,495,396 | 80% | ||
exec | 0 | 244,263,687,295 | 100% | ||
eval | 0 | 819,706,716 | 100% | ||
maxer27 | 0 | 130,214,471,550 | 25% | ||
ew-and-patterns | 0 | 181,653,129,242 | 9% | ||
livinguktaiwan | 0 | 1,528,486,644,921 | 100% | ||
benedict08 | 0 | 168,575,534,990 | 50% | ||
travelgirl | 0 | 374,692,898,451 | 100% | ||
amblog | 0 | 6,745,434,610 | 10% | ||
catwomanteresa | 0 | 311,934,474,425 | 100% | ||
dine77 | 0 | 29,228,202,862 | 35% | ||
ichigo | 0 | 2,992,080,331 | 20% | ||
martibis | 0 | 5,057,767,979 | 20% | ||
oldman28 | 0 | 50,689,617,420 | 48% | ||
liangfengyouren | 0 | 3,402,448,835 | 50% | ||
stevenmosoes | 0 | 775,793,569 | 50% | ||
mangoanddaddy | 0 | 3,179,104,869 | 80% | ||
fr3eze | 0 | 277,183,643,544 | 100% | ||
cn-reader | 0 | 15,827,829,343 | 50% | ||
tvb | 0 | 23,230,751,652 | 30% | ||
santigs | 0 | 13,274,199,466 | 35% | ||
kimzwarch | 0 | 8,318,914,256 | 4% | ||
mawit07 | 0 | 1,874,157,970 | 50% | ||
superbing | 0 | 572,521,575 | 90% | ||
majes.tytyty | 0 | 114,945,052,649 | 10% | ||
xiaoshancun | 0 | 16,001,232,560 | 100% | ||
minloulou | 0 | 6,669,083,906 | 25% | ||
victory622 | 0 | 86,667,739,761 | 47% | ||
metten | 0 | 11,586,080,231 | 88% | ||
flamingirl | 0 | 1,569,818,730 | 6.05% | ||
cn-book | 0 | 1,306,649,639 | 88% | ||
windowglass | 0 | 4,149,006,058 | 100% | ||
cn-movie | 0 | 144,774,855 | 88% | ||
vivia | 0 | 3,729,834,742 | 88% | ||
nokodemion | 0 | 16,513,596,982 | 100% | ||
korinkrafting | 0 | 758,143,435 | 22.5% | ||
soufianechakrouf | 0 | 65,106,560,815 | 100% | ||
sinochip | 0 | 14,444,886,208 | 40% | ||
mermaidvampire | 0 | 13,695,474,137 | 45% | ||
xiaoli | 0 | 360,312,123 | 88% | ||
fullcoverbetting | 0 | 40,528,833,734 | 75% | ||
jimcustodio | 0 | 1,741,227,534 | 50% | ||
happy-soul | 0 | 90,026,224,889 | 12.5% | ||
leeyh | 0 | 177,896,256,995 | 100% | ||
ethanlee | 0 | 5,593,159,279 | 100% | ||
josevas217 | 0 | 10,758,180,402 | 4.84% | ||
stmdev | 0 | 385,551,832 | 10% | ||
franyeligonzalez | 0 | 622,639,343 | 3.02% | ||
therising | 0 | 4,059,425,688,912 | 25% | ||
competeapp | 0 | 36,694,908,685 | 100% | ||
luminaryhmo | 0 | 5,151,065,493 | 100% | ||
hsidik | 0 | 2,215,311,473 | 100% | ||
moneybaby | 0 | 854,488,204 | 2.5% | ||
abcallen | 0 | 23,686,797,825 | 50% | ||
daath | 0 | 1,208,248,677 | 100% | ||
selce-n | 0 | 2,569,068,517 | 100% | ||
laissez-faire | 0 | 35,402,133 | 100% | ||
pet.society | 0 | 188,016,149,773 | 4% | ||
unbiasedwriter | 0 | 114,350,439,566 | 100% | ||
diegor | 0 | 26,767,350,722 | 100% | ||
memeteca | 0 | 769,273,231 | 6.05% | ||
florino | 0 | 812,558,765 | 15% | ||
eita | 0 | 6,839,387,956 | 20% | ||
moneytron | 0 | 10,649,331,346 | 100% | ||
starrouge | 0 | 581,286,019 | 30% | ||
shyant | 0 | 2,724,585,674 | 100% | ||
wherein | 0 | 252,661,690,035 | 60% | ||
steemfriends | 0 | 11,573,018,468 | 100% | ||
cnstm | 0 | 154,415,768,611 | 60% | ||
mbappe | 0 | 1,279,250,005 | 60% | ||
lianjingmedia | 0 | 545,880,522 | 60% | ||
chocolatelover | 0 | 9,448,005,771 | 100% | ||
limka | 0 | 0 | 2% | ||
janyasai | 0 | 4,068,377,655 | 25% | ||
hungryharish | 0 | 32,742,392,244 | 100% | ||
cpt-sparrow | 0 | 6,691,563,261 | 100% | ||
elektroyazilim | 0 | 613,967,233 | 60% | ||
kryptogames | 0 | 114,356,143,793 | 25% | ||
hungryanu | 0 | 2,621,177,217 | 50% | ||
epicdice | 0 | 149,718,058,372 | 20% | ||
backdraft | 0 | 187,371,443,333 | 50% | ||
ellashen | 0 | 1,793,527,959 | 100% | ||
rull14958 | 0 | 872,650,880 | 35% | ||
plankton.token | 0 | 20,569,173,993 | 30% | ||
tggr | 0 | 1,155,560,450 | 3% | ||
steemindian | 0 | 15,977,270,977 | 100% | ||
sct.dean | 0 | 1,744,115,888 | 100% | ||
nympheas | 0 | 22,435,326,701 | 100% | ||
leeyh3 | 0 | 750,081,994 | 50% | ||
penpals | 0 | 1,088,373,046 | 100% | ||
leeyh5 | 0 | 1,507,035,749 | 50% | ||
icetea | 0 | 6,934,285,667 | 30% | ||
moleah | 0 | 25,141,777,806 | 100% | ||
therealyme | 0 | 1,583,849,985 | 20% | ||
starnote | 0 | 261,075,597 | 88% | ||
toni.pal | 0 | 0 | 2.42% | ||
moochain.net | 0 | 263,067,176 | 88% | ||
busybody | 0 | 2,847,244,898 | 17% | ||
hellohive | 0 | 771,391,944,123 | 100% | ||
greenforever | 0 | 970,866,969 | 30% | ||
softworld | 0 | 455,229,856,213 | 36% | ||
ppinillos | 0 | 5,469,151,030 | 100% | ||
portraits | 0 | 0 | 50% | ||
nautilus-up | 0 | 1,330,165,213,168 | 18% | ||
jywahaha | 0 | 561,326,382,326 | 100% | ||
logicforce | 0 | 1,787,302,893 | 50% | ||
schneidy | 0 | 1,249,040,738 | 100% | ||
hivecur2 | 0 | 35,569,896,752 | 30% | ||
mrx.hiver | 0 | 1,349,940,480 | 40% | ||
usainvote | 0 | 3,815,158,534,436 | 20% |
厉害啊~竟然能悟出那么多XD 请教一下如何加粗字体啊?
author | cshin | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
permlink | qf9fov | ||||||||||||
category | hive-105017 | ||||||||||||
json_metadata | {"app":"hiveblog/0.1"} | ||||||||||||
created | 2020-08-18 12:50:54 | ||||||||||||
last_update | 2020-08-18 12:50:54 | ||||||||||||
depth | 1 | ||||||||||||
children | 3 | ||||||||||||
last_payout | 2020-08-25 12:50:54 | ||||||||||||
cashout_time | 1969-12-31 23:59:59 | ||||||||||||
total_payout_value | 0.000 HBD | ||||||||||||
curator_payout_value | 0.000 HBD | ||||||||||||
pending_payout_value | 0.000 HBD | ||||||||||||
promoted | 0.000 HBD | ||||||||||||
body_length | 28 | ||||||||||||
author_reputation | 256,762,225,712,512 | ||||||||||||
root_title | 路邊涼麵招牌為我上了一堂行銷課 | ||||||||||||
beneficiaries |
| ||||||||||||
max_accepted_payout | 1,000,000.000 HBD | ||||||||||||
percent_hbd | 10,000 | ||||||||||||
post_id | 99,136,607 | ||||||||||||
net_rshares | 0 |
兩顆星星夾起來,例如 ** 粗體 ** 去掉空格就會變成 **粗體**
author | deanliu |
---|---|
permlink | re-cshin-qf9gz2 |
category | hive-105017 |
json_metadata | {"tags":["hive-105017"],"app":"peakd/2020.08.3"} |
created | 2020-08-18 13:18:39 |
last_update | 2020-08-18 13:18:39 |
depth | 2 |
children | 2 |
last_payout | 2020-08-25 13:18:39 |
cashout_time | 1969-12-31 23:59:59 |
total_payout_value | 0.000 HBD |
curator_payout_value | 0.000 HBD |
pending_payout_value | 0.000 HBD |
promoted | 0.000 HBD |
body_length | 35 |
author_reputation | 3,097,332,179,642,592 |
root_title | 路邊涼麵招牌為我上了一堂行銷課 |
beneficiaries | [] |
max_accepted_payout | 1,000,000.000 HBD |
percent_hbd | 10,000 |
post_id | 99,136,978 |
net_rshares | 0 |
好的谢谢😂这些格式你们怎么晓得啊
author | cshin | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
permlink | qf9kqh | ||||||||||||
category | hive-105017 | ||||||||||||
json_metadata | {"app":"hiveblog/0.1"} | ||||||||||||
created | 2020-08-18 14:39:54 | ||||||||||||
last_update | 2020-08-18 14:39:54 | ||||||||||||
depth | 3 | ||||||||||||
children | 1 | ||||||||||||
last_payout | 2020-08-25 14:39:54 | ||||||||||||
cashout_time | 1969-12-31 23:59:59 | ||||||||||||
total_payout_value | 0.000 HBD | ||||||||||||
curator_payout_value | 0.000 HBD | ||||||||||||
pending_payout_value | 0.000 HBD | ||||||||||||
promoted | 0.000 HBD | ||||||||||||
body_length | 16 | ||||||||||||
author_reputation | 256,762,225,712,512 | ||||||||||||
root_title | 路邊涼麵招牌為我上了一堂行銷課 | ||||||||||||
beneficiaries |
| ||||||||||||
max_accepted_payout | 1,000,000.000 HBD | ||||||||||||
percent_hbd | 10,000 | ||||||||||||
post_id | 99,138,229 | ||||||||||||
net_rshares | 0 |