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Is User Retention Improving on Hive? by demotruk

View this thread on: hive.blogpeakd.comecency.com
· @demotruk · (edited)
$21.05
Is User Retention Improving on Hive?
In June/July of last year, I made a [series of posts](https://peakd.com/hive-110144/@demotruk/series-on-user-retention) examining user retention on Hive, and attempting to find the underlying cause of low user retention.

Today I want to make a short update to measure and check if our user retention has improved in the intervening months. [This post](https://peakd.com/hive-133987/@demotruk/do-hivers-leave-because-of-lack-of-rewards) introduced the measurement of 'remainers' vs 'leavers', please read that if you find the below charts confusing.

Firstly, authors who stay to make a post again the next month vs. those who do not post again the next month.

![Authors who make a Post and then Leave or Remain the next month.png](https://files.peakd.com/file/peakd-hive/demotruk/23yU4ZGrm6kT271SXmbhYAfSX8X8qoviTaCfjxfVbVoY8b14Ec5EMJBGb4J75CHWeoUKr.png)

Secondly, a chart which shows the same thing as a proportion.

![Proportion of Authors who Remain or Leave Each Month.png](https://files.peakd.com/file/peakd-hive/demotruk/23zbiy4CH7XyLnPSgwhPv5ScWCq1UsZrercoVzVLcrpAt1XhFEsNtd9ctRZytUXqyw4PF.png)

Finally, we answer the question "Is the retention rate improving?" by charting the monthly proportion of users who "remain" as well as the 6 month moving average in red.

![Hive Author Retention Rate.png](https://files.peakd.com/file/peakd-hive/demotruk/23tmmjrBv1khJDBVjEM4W1Bg7rSB1ZCXLcMfpQdvKryuHzTtbRTqji6BbG5Ufmjh3a1VM.png)

Perhaps retention naturally improves in a bear market, and while we still have a ways to go, it is clear that retention has been trending upwards in recent months, and indeed is higher than it has ever been historically (that includes the Steem days).
![Long Term Hive Retention Rate, including pre-Fork.png](https://files.peakd.com/file/peakd-hive/demotruk/23tSym8QF647DVxC9xSr7zBzrNk83vfsxRr51mZhti7QQidMWNiR6AivLuDRjvEEs9e57.png)
👍  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 86 others
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vote details (150)
@djbravo ·
As soon as the bear market comes and the price comes down we all know that many people's will stop working. The way the market seems to be going right now, we're going to see a lot of new people coming on this project of that as well. 
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@forykw ·
$0.26
The most important retention attribute in real life is stability. So, over time if everything is rock solid, retention is going to be going always up. No matter what people do or say.

That's the nature of humans... they go with what's more "stable and adopted"... at least until another disruption creates the same values... in a different scope.
👍  
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vote details (1)
@hjrrodriguez ·
$0.11
saving in $hive is the best option we should opt for and make sure we have a better future. And the greater the acceptance, surely the more users will be interested in entering and contributing.
👍  
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vote details (1)
@josediccus ·
$0.24
I think this bear market has been somewhat different from the ones we previously have plus I believe community initiative might have gotten better overtime. It's pleasing to see that we're improving on that retention front.
👍  
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@kawsar8035 ·
You have presented the monthly ratio of users and about users very nicely through charts.
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@poshtoken · (edited)
$0.03
https://twitter.com/1693670233/status/1643222649902907396
https://twitter.com/1474070952325656577/status/1644050208958058497
<sub> The rewards earned on this comment will go directly to the people( @demotruk ) sharing the post on Twitter as long as they are registered with @poshtoken. Sign up at https://hiveposh.com.</sub>
👍  ,
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vote details (2)
@rafzat ·
$0.03
I am one of those people who never used to be active but I am now active. 
I know so many people who are being active on Hive everyday and it is nice 
👍  
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@steevc ·
$0.36
We are losing far too many people really. I'm sure some are disappointed in their earnings, but we can support those we see who put out good content. I know some get driven away for what is considered to be abuse of the platform, even if it may not have been intentional. Those who have a bad experience will tell others about it.

The number of active users on the #Britlist dropped a fair bit compared with last month. That was disappointing and I can't account for all of them.
👍  , , ,
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vote details (4)
@demotruk · (edited)
$0.12
Yes, I agree. We still are not high enough in retention, but it appears we are moving in the right direction. I'm not sure that we've fixed the core retention problem, which I suspect is down to user interface/experience problems, though I don't have data that proves it.

It's also likely that some countries are more affected with low retention than others.
👍  
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@steevc ·
$0.24
It would be interesting to cross-reference retention with location. I just track the UK numbers. I may look at generating some charts from the historical data I have.
👍  
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vote details (1)
@thelogicaldude ·
$0.17
Interesting stats. The bear market has been rough on all platforms as far as users are concerned. Since I have been working some offline jobs, I have tried to talk about Hive but when I get to the crypto and blockchain part, people seem to just cut off. The FUD narratives out there are winning in the public eye, which is giving a black eye to the industry as a whole. We can get through it though. Hive is unique and has an entire economy being built around it, including e-commerce and more. It's more than just posting and curating. When people can finally see what we are trying to build instead of worrying about their own gains, it will be game on!
👍  ,
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vote details (2)
@tornad ·
User retention on Hive appears to be improving. The platform has seen an increase in daily active users, engagement on posts and comments, and increased numbers of token holders and transactions. As Hive continues to build new features and launch marketing campaigns, user retention is likely to continue to improve. 
👎  
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vote details (1)
@tpkidkai ·
$0.25
I remember using Sql back then in checking the data but now forgot to do it 
anymore. 

Glad that we are improving with or retention rate here kudos to everyone who's keep on pushing for more retention attempts and programs to the new guys. 

As someone who does the auditing and review for the small community of ours knowing this can be beneficial as well so that I can at the very least compare the numbers and see our pain points. Thank you Demotruk for this information. 
👍  
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@uakulinar ·
$0.13
The problem of user retention is not in the user interface. The problem is that people are accustomed to abuse, steal someone else's content, copy ... And not everyone knows that this cannot be done (copiast, copying ...). Many simply do not understand this. Therefore, some other approach to such users is needed. Otherwise, we will build up a large audience for another 10-20 years.
👍  
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