I tend to be a somewhat *"scatterbrained"* individual.

That's a light-hearted way of stating that I *"suffer"* from what society likes to call ADHD, and I essentially have the attention span of a gnat. I've mentioned that before, so I won't go into it at length.

Part of the reason blogging and creating online content — in various forms — as been a pretty positive experience for me for over 20 years is that the online environment lends itself quite well to do what I call *"thinking and working in Bits and Pieces."*

![1101-PinkRose.jpg](https://cdn.steemitimages.com/DQmXGee2Q26PwokCy83WApbZFrjMSGpmcfymeyvQVn6cTEC/1101-PinkRose.jpg)
*Wild Pink Rose...*

## *Why Are We Doing This?*

That said, there's a big difference between simply being "*totally random,"* and *using* your proclivity for fractured thinking and attention to actually *"serve your needs."*

We all have *reasons* for why we do things.

*WHY* do you keep a blog? When we peel back the layers of *"standardized rationalizations"* like *"I want to make money"* or "*because EVERYone has a blog!"* we can start looking at our *true* reasons for doing what we do.

I suppose there *are* those who give little more thought to what they do than simply *"because it's THERE,"* but most of us have deeper reasons for the activities we're part of.

![1101-Leaves.jpg](https://cdn.steemitimages.com/DQmTS2UjPMY4xRy6Uj5vwJaPmBjs1MDgbQHr1w7MnqhWjD4/1101-Leaves.jpg)
*Contrasting leaves*

For example, I blog because:
- I enjoy the process of writing, and *"creating"* with words.
- I enjoy the online interaction over a variety of topics.
- I like sharing my own nature photos.
- I am trying to build an accessible *"body of work,"* both for my writing, *and* for my editing business.
- With *some* of my blogs, I am building a *"brand identity"* for various creative business ventures.
- Blogging is an extension of building a social media brand

I am sure you could come up with a list of your own, and it would be quite different from mine. 

The main invitation, though, is to examine *what need is being filled, here?*

 ![1101-White.jpg](https://cdn.steemitimages.com/DQmYSvEEsKy99K1QJRLSgEL2vJCaVv8R6prKgJYRJ21XHvE/1101-White.jpg)
*Flowers in our yard....*

## *What Do You Want to Accomplish, Today? This Month? This Year?*

So keeping in mind that we seldom do anything without having a *need* of some sort to address, what exactly are you trying to *accomplish* with the content you create?

It could be short-term, or it could be long-term.

The thing is, if we don't have some sort of *goal* or *objective,* it becomes all but impossible to know whether or not we are accomplishing what we were hoping to. 

Which goes right back to examining whether the content we are creating is authentically serving our needs! 

Many years back — when I was a teenager — I would occasionally play golf with a retired gentleman who was a friend of my Stepfather's. He was a former corporate executive, and I learned a lot of wise snippets from him. Among other things, he explained to me the value of understanding your *true* objective; your purpose.

![1101-Purple.jpg](https://cdn.steemitimages.com/DQmXz1j4RY5WeVPb6af4qXxUyvEuU8C4mx6fUxYg8m83Yn4/1101-Purple.jpg)
*Red clover*

*"If you don't figure out what your purpose is,"* he said, "*everything will feel like it is just being left to chance. If you are trying to hit a can on a stump with a pebble, you can either throw an entire handful of pebbles and HOPE that one hits, or you can carefully take aim with ONE pebble and hit your target."*

Perhaps it's a strange analogy when it comes to web content... but the point is that in order for your content to have much hope of actually *serving your needs* — WHATEVER they might be — you have to have a plan other than just *"create something"* and hope it's the answer.

Now, you might be thinking *"Aw, come on! Nobody DOES that!"* 

Actually... surprisingly many people DO. They just have an idea like *"I need to start a blog,"* or *"I should have a YouTube channel,"* or *"maybe I should start a podcast."*

Nice *idea,* perhaps... but *why?*

Thanks for reading!

*(Another **#creativecoin** creative non-fiction post)*

***Is YOUR content serving your needs? Have you even defined what those needs ARE? Comments, feedback and other interaction is invited and welcomed! Because — after all — SOCIAL content is about interacting, right? Leave a comment-- share your experiences-- be part of the conversation!***

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*(As usual, all text and images by the author, unless otherwise credited. This is original content, created expressly for this platform.)
Created at 191003 12:38 PDT*
***1101***