<center> https://cdn.pixabay.com/photo/2016/08/23/15/12/youtube-1614709_1280.png </center> 
## According to a recent report from Brightcove, new data suggests that consumers are spending at least 6 hours (on average) every single week watching video content on different social networks. 

<center> http://i.marketingprofs.com/assets/images/daily-data-point/timespent-brightcove-201216.jpg </center> 

The report was compiled from data that was acquired from roughly 5,500 consumers that were at least 18 years of age or older. The consumers were from a number of different areas: France, Germany, United Kingdom, Australia, and the United States. 

# 67% of respondents said that the amount of time they've spent watching videos online has increased over the last year. 

# 60% of respondents expect that they will spend even more time watching videos next year on social networks. 

## U.S. consumers say they spend at least 1 hr every day watching videos on social networks 

<center> https://cdn.pixabay.com/photo/2016/08/18/07/35/facebook-1602262_1280.jpg</center> 

The most popular videos that are being watched by consumers are music videos, followed by user-generated pieces, and then movie trailers. The majority of respondents said that they discover new videos after they appear in their news feed on the social network, compared to about 49% who said that they will see videos when people they know have posted them. Another 46% said that they are always actively searching for video content on social networks. 

<center> http://i.marketingprofs.com/assets/images/daily-data-point/networks-brightcove-201216.jpg </center> 

## For many of those consumers, the majority of their watching will be done on Youtube, followed by Facebook, and then other sites like Snapchat, Twitter, Instagram, and more. 

There is a growing trend for consumers to interact more personally with brands they love now, thanks to the internet, and social networking sites really make it more efficient for them to be able to do that. A majority of consumers from across a number of different geographic areas, have all responded in saying that they enjoy interacting with brands on social media. And many will also make a purchase after having watched a branded video. 

<center> https://cdn.pixabay.com/photo/2016/09/21/11/31/youtube-1684601_1280.png </center> 

# Every minute it's estimated that at least 500 hours of new content is generated on Youtube. 

As more people move toward purchasing 4K televisions and other high-tech equipment, we can assume that more consumers in the future are going to also get their entertainment from online sources, like videos on social networking sites like Facebook, Twitter, Steemit, and more. The 6-hour a week estimate also might be fairly low, as previous estimates have guessed that U.S. consumers alone spend at least 5 hours every day watching video content online. 

Pics:
Brightcove, 2016
Pixabay

Sources:
http://www.marketingprofs.com/charts/2016/31295/video-viewing-on-social-networks-trends-and-consumer-preferences
http://www1.folha.uol.com.br/internacional/en/brazil/2016/12/1840980-brazil-second-only-to-usa-in-time-spent-watching-videos-online.shtml
https://www.emarketer.com/Article/US-Adults-Spend-55-Hours-with-Video-Content-Each-Day/1012362