![cabbage-venice.png](https://files.peakd.com/file/peakd-hive/dragosroua/23t7YYEFsLCTDAXZSj6acmRurPiQLJC2BagQPCkLXw15PGzdaaNvfG3vmeY4UiZdVDLDm.png)

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30 years ago, if you go to the market to buy vegetables, you just buy, you know vegetables. Fast forward 3 decades, and, when you go to the market, you suddenly have 2 choices: vegetables and vegetables bio. They're both vegetables, but the "bio" variety is significantly scarcer, and more expensive.

What happened?

Well, automation happened. Genetics engineering happened. Mass production happened. All of these scientific advances (and many others) created unimaginable surplus. Vegetables became incredibly affordable. At the expense of quality, though.

I like to call this 3 decades interval "the vegetable's ChatGPT moment".

And now I think you started to glimpse where I'm heading.

AI made content creation incredibly affordable. Dirt cheap. Plausible. Everybody can now generate a more than decent article on virtually any topic in less than 3 seconds. Then they can publish it in less that one minute. If they want, they can publish thousands of plausible articles in under 24 hours.

We are witnessing unimaginable content surplus. At the expense of quality, though.

Don't get me wrong, these AI generated articles are more than ok. Some of them are even way above the average. But they lack the "human touch". They lack a specific, almost undefinable quality, that makes a piece of content credible, real, relatable - not only plausible.

Of course, there will be a significant market for automated content. Just as genetic engineered vegetables still have a lot of consumers. 

But there will always be a small segment of the market addicted to the "bio" category.

There will be people who want they steak natural, not engineered from bugs. Their butter made from real milk and not from soya beans. Their potatoes properly raised on the ground, not 3d printed.

And their content, as imperfect and as faulty as it might be, from a real, verifiable human being.

And they will be willing to pay a lot more for that.