<div class="text-justify">Greetings friends, as we know, thanks to the global massification of the internet and the advance of mobile devices; applications for the computer as well for mobile phones, have become an essential part of our society. Applications are no longer used only to socialize and share with the world our hobbies and trips, but through them we buy, sell, make banking movements, request services, locate places, among other uses. This, in addition to the ability to express ourselves and keep in touch with family and friends, has transformed human activities and, as expected, has had a great impact on the way we do business.

<center>![aplicaciones moviles.jpg](https://images.hive.blog/DQmV5vUCt9KndThrF61SZ1EBNHJXppGDqByt6pLCZZMkZmj/aplicaciones%20moviles.jpg)
**_Source: [Pxhere.com](https://pxhere.com/es/photo/1437659)._**</center>

And the companies that have not adapted to this new business paradigm have lost ground in their respective sectors to the more flexible companies capable of adopting the new technologies available. There are many cases that we can cite, for example we can see how Netflix represented an innovation in the way of sharing audiovisual content through an online platform, which is a challenge for all audiovisual media companies. 

But the use of these applications is not necessarily restricted to mass use such as social networks, there are currently applications related to internal operations of a company. If we are going to the most essential, any company, regardless of its size, must have a good website, for which before it was necessary to have the services of a programmer, but now, thanks to the Content Management System anyone can create and modify their content without the need for programming knowledge.

From there, depending on the needs of the business, it may be necessary to have web and mobile applications to manage internal operations of the company such as accounting, maintenance program, inventory management, customer management, to name a few. Each organization must find the best way to optimize their processes and meet their needs and those of their customers, making it necessary to have custom developed software. But thanks to cloud service providers such as Google, any application has the potential to be scaled quickly from serving a few hundred users to thousands in a matter of minutes.

## Important advantages of having web or mobile applications
- **_Advertising:_** Web applications, from a basic information page to a social network management system, allow establishing a direct communication channel between the company and its customers, and reach a massive audience, giving first-hand knowledge of the products and services. In this sense, the applications also play a role in brand marketing.
- **_Reach and accessibility:_** Today it is very easy for anyone to access web applications through any computer or mobile device Android or iOS at their disposal, and this makes them potential consumers. Thus, the possibilities of massification of the product or service are enormous
- **_Process optimization:_** processes that until now have been manual can be optimized or even completely automated using available technology. For example, many organizations have chosen to have chatbots on their websites to address frequent customer inquiries, reducing hundreds of hours of manual work.
- **_Competitive advantage:_** The business world is very competitive, and customers will demand more often new services that make their lives easier. For example, today it is unthinkable for us to go to the bank to make a payment for a service or money transfer, we simply use the mobile applications that banks have available. Similarly, companies that manage to make available to their customers friendly and secure technological tools have a competitive advantage in their respective market.
- **_Data collection:_** applications allow companies to collect a massive amount of data in the way their users use them. And using Big Data techniques it is possible to obtain very valuable information from this data, revealing consumption patterns, trends in product acceptance, relationship between characteristics such as age and gender, among many others. And this logically becomes an invaluable resource for decision making. 

<center>![laptop mobil.jpg](https://images.hive.blog/DQmY6usT4oksU8GtqZZH1NPTh5yxwRcb1PieGXt8B1WzuMr/laptop%20mobil.jpg)
**_Source: [pxhere.com](https://pxhere.com/en/photo/1455379)._**</center>


The world trend is evident and there is no turning back; and in the coming years we will only see a continuous growth in the number of consumers of digital services, especially in emerging economies, so there will be multiple opportunities and advantages for companies that are aware of the importance of technology and are flexible enough to take their business model to another level.

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**_Thank you for reading me. Until the next post!_**

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