This is my required both for the University of Florida.
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# Questions:
### 1) Find three people who would fit that segment and arrange to interview them. Just like last time, these interviews, if conducted properly, should take about 10-15 minutes. Any less, and you won't be able to obtain adequate information. These three people may NOT be the same people you interviewed last time.
### 3) Begin with alternative evaluation. In the last case exercise, you determined how customers sought information related to solving their need. The outcome of this step is to produce a set of alternatives. Customers pick from among this set of alternatives. In this step, your job is to figure out how they do their picking. Does price matter the most? Does quality? Does style? Is there more than one factor that is important to your customer segment?
### 4) How/where do they buy? Elements of the actual transaction can help characterize your segment. Is your segment more likely to buy online or in a store? Are they more likely to use cash or will they finance the purchase? Etc. If this is a B2B purchase, who's involved in the purchase decision?
### 5) Post-purchase evaluation. What matters most to your customers when they think back on the 'rightness' of the purchase? What helps them determine the purchase was a good idea? What sorts of things make them think a purchase was a bad idea?
### 6) Report the findings. Simply summarize your interviews.
### 7) Draw conclusions. Based on what you know about this segment and what you learned in your interviews, how would you succinctly describe this segment in terms of alternative evaluation, purchase decision, and post-purchase evaluation?
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# Response:
### In each interview I found a different way to improve the blockchain real estate website. Lorry brought up the fact that most people usually work with a bank to acquire a loan. This is a process that most people hate dealing with. Banks require all types of information to fulfill a loan. Most loans under writing ends up costing thousands of dollars. We thought of a way to allow everyday people the opportunity to loan the money for potential buyers. They would receive a return, and everything will be recorded on the public blockchain.
### Since I began thinking about the option of adding loans to the company, I decided to speak to Sally at my local bank. I wanted to get her opinion on blockchain technology being implemented into real estate. Before I could get blockchain out of my mouth she was already saying how it was a great idea. Sally and her bank have been researching blockchain technology for some time and she was intrigued to hear about my idea. Peer to peer lending would takes bank out of the picture, but she agreed that it could be done.
### After speaking with Sally at the bank, I decided to reach out to one of my friends Steve that is a mortgage broker. Steve is a guy that is extremely busy and his time is very limited, so when I called his office and gave him the pitch about the company I was surprised he offered to see me later that day around lunchtime. Steve thought of a better way to make it more “Legit” by having his company help conduct the loans. The clients would feel more comfortable working with a mortgage company that is working on the blockchain.
### All three interviews had insight to help grow the company in a way I haven’t thought about before. Applying these suggestions can help the process for the customers of this company.
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