It’s easy to get caught up in a “messy content situation” as a newbie blogger. If your online marketing strategy is content marketing, then there’s bound to be loopholes in your content structure.

![content_audit_1.jpg](https://steemitimages.com/DQmVh5Do2vnVoFhUG6kFSHSiMKrKJFKDBT2bsPZxNxH6gYp/content_audit_1.jpg)

High quality content doesn’t necessarily mean organized content. If your content is not organized enough for search engines and readers especially to understand, then the quality of your content will not serve its purpose.

In order to keep your content organized you need to find the lapses lying in your content structure. The way to find these weaknesses in your content is by doing a “content audit”.

![content_audit_2.jpg](https://steemitimages.com/DQmRCMkMKQbo3nMw1UEgqHyrCV7D8TM1A4Wb25cb44anWVm/content_audit_2.jpg)

How then can you do a content audit? It is a step by step process.

First of all, what are the things you need to focus on during a content audit? The essence of auditing your content is to find out which elements on your website page are not up to par.

So for each page on your website that you crosscheck, you should look for the following

•	The title or anchor text linking to the page

•	Page Title

•	Page URL

•	Comments left on the page(where applicable)

•	Type of content featured on the page

•	Topic, tags and category the content falls in

•	How recent was the last update

•	Content structure

These are all the basic things to collect from a page during a content audit. Of course not all pages are of the same type therefore some pages require you to collect additional specific data based on the type content. It is advisable to save all this data in a spreadsheet.

![content_audit_3.jpg](https://steemitimages.com/DQmNvd5pvNWtNug6Q79K4hSLTVFKrDYAx2rjSeCwygdfsRi/content_audit_3.jpg)

<h3>The first thing to do</h3>

Organize your content.

Yes, when going through with content audit, the foremost thing to do would be to record all functioning URL’s on your website in a spreadsheet. 

Creating a content inventory will help you know beforehand how much work needs to be done and how best to prioritize your workflow.

Create categories just like the ones on your website and arrange each URL under the category which it falls on the website.

Your content inventory spreadsheet should contain at least the following

•	Page URL

•	Page Category

•	Type of Content featured(e.g Text, Video, Image, Press release e.t.c)

•	Author of the Content/Publisher

On the same spreadsheet you should create columns that highlights and details what pages to improve on and the improvements that should take place respectively.

<h3>On to the next step</h3>

You need to answer some key questions about each page during a content audit, these questions will help you identify the lapses in your content and point you in the direction to get them rectified.

So, what are these questions?

•	What is the page content about?

•	Time of the most recent update

•	How relevant is the content to users, do the find it useful?

•	Does the content of the page help you meet your business goals and still remain useful to the user at the same time?

•	Is the grammar and every other writing details such as punctuation, spellings in the right format?

•	Is the page correctly optimized for onpage SEO?

Getting well defined answers to these questions would give you a blueprint of what needs to be done to improve on your website content. 

So here we are, kindly drop your comments and upvote if you have found this useful. Thanks for reading. Adios