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THE NOVEL PATH TO SENSOR DATA MONETIZATION by gwensarah1

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· @gwensarah1 · (edited)
$0.13
THE NOVEL PATH TO SENSOR DATA MONETIZATION
![C06D778C-C328-478A-A8A0-99C3F33B2380.jpeg](https://cdn.steemitimages.com/DQmNZH7e3AXeu6fDabQjvvQ5dZAaggYVbbBGm4D7J73eA3T/C06D778C-C328-478A-A8A0-99C3F33B2380.jpeg)

**O**ne thing that experts and laymen alike are agreed on is that we currently live in the Information Age. The endless, relentless bombardment of our senses by information from any conceivable medium, in both well-known and abstract fields in this 21st century is truly unprecedented. And this has been driven by Information technology. 


**O**ne remarkable effect of this technology is its aggressive demand for, and voracious consumption of data. But this is hardly surprising, because of course, information is data in processed form. Data is in fact the raw material from which Information is gotten. 


**D**ata is the raw, coarse, unprocessed grit which feeds the world’s giant information technology mill. Think of information as that product which comes out at the rear, now refined and edible. So, we could as well rename the Information age the Data Age, or more precisely, the age of Big data.


**Big** **data**, **Sensor** **data** **and** **the** **Internet** **of** **things** **(IOT)**

**G**one are the days when big data included only population censuses, data from physical earth processes involving countless hours of observation and measurement, or other laboriously generated micro-electromechanical systems (MEMS) data which took too much time and human effort. Those days are over! Present technology has the capacity to create sophisticated sensors which are fitted into natural, mechanical and digital processes or devices in other to ‘sense’, detect and measure their output—and by so doing generate an enormous quantity of invaluable data. Sensor data.


**T**he IOT works by providing a secure platform where sensor data from different devices can be shared, organized, integrated and analysed for use by researchers, entrepreneurs and organizations. All these, with minimal, if any, human agency. The good news is that the market for sensors and sensor data is really promising. According to experts, there will be 28 billion sensors in use by 2020, worth a staggering $1.7 trillion. IOT is the next frontier in the world of information technology, an inevitable product of the convergence of wireless technology, MEMS and sensor data.


**The** **Internet** **of** **Everything**

![1BEC367D-0947-4C02-935E-F87C8A3AE21A.jpeg](https://cdn.steemitimages.com/DQmWXxzsFE5qUTEwEVGjZWiZMddQhvQe55mSyKRVCHEZEjv/1BEC367D-0947-4C02-935E-F87C8A3AE21A.jpeg)

**T**ake the case of personal health. There are sensor devices worn like wrist watches, which calculate the amount of distance walked, the changes in heart rate, and amount of used-up calories with distance. Refrigerators can be fitted with sensors to takes inventory of the amount, type and class of food consumed. Add all these to a host of smart gadgets which sense internal body temperature and that of the environment, and are all sending data to an IOT, and sharing data amongst themselves. With the appropriate analytics, this IOT could provide personalized diagnostic service and help prevent many avoidable health crises such as high blood pressure and diabetes. 


**F**urthermore, imagine that this information about a single person is combined with those of millions of others. The patterns and sequences found would provide accurate and reliable information on eating habits and exercise, and this could literally revolutionize the public health industry! 


**F**or manufacturers, IOT sensor data can improve the production process and the product itself. IOT sensor data can improve transportation by integrating automobiles with radar and GIS mapping. Smart energy, smart homes and smart cities have now been touted as potential application areas for IOT.


**But** **there’s** **a** **problem**

**T**here’s so much IOT sensor data being generated as individuals, companies, researchers and even governments invest hundreds of billions each year in buying and maintaining IOT sensors. Yet these data, after being captured, are stored away. Sensor data is not being shared amongst the organizations which need them. 


**H**owever, companies need data for market information, governments need data to support policy and decision-making, researchers need data to advance knowledge etc. In fact, every single organization requires data and will be needing more of it. The problem is that most organizations cannot capture the data they need and must resort to buying this data from other organizations, but there’s currently no decentralized marketplace to buy and sell IOT sensor data.


**The** **Solution** **-** **Databroker** **DAO**![7E2F38FE-F265-4A68-82C8-54606CFE3296.jpeg](https://cdn.steemitimages.com/DQmQ7fyHwCdSkQ1PJ3WRsxRhqzXtvFh3qJXWfQts92EZBL6/7E2F38FE-F265-4A68-82C8-54606CFE3296.jpeg)

**D**atabroker dao is the world’s first marketplace to buy and sell IOT sensor data. They estimate that if as little as 10% of data generated is sought by other organizations, then the value of data locked away will reach 120 billion next year. They have therefore created a new path for companies to tap into this wealth.

**Who** **Can** **Chiefly** **Benefit** **From** **Databroker** **DAO** **?**


**D**atabroker leverages Blockchain technology to help sensor-owning organizations securely store and monetize their sensor data. By linking together the major stakeholders in the market of sensor data (sensor owners, data buyers, data processors and gateway operators), databroker dao has created a decentralized system where anybody can access data generated anywhere in the world. By enabling sensor owners to sell directly to interested third party consumers, databroker dao provides the opportunity for these owners (be they manufacturing companies, transport and utility companies or governments) to recoup their sunk cost for IOT sensor hardware and software.


**S**ensor data buyers, on the other hand, have the opportunity to make use of the data without investing in the hardware. Companies can make reliable forecasts of market trends, decision support systems can better support business and organizational decision-making activities, and academics can push the boundaries of knowledge.


**I**n an attempt to understand how buying and selling would work on the platform and to test some of the aforementioned features, you can try the beta version of the market place by visiting [here](https://dapp.databrokerdao.com/).




**DATABROKER** **DAO** **ALLIANCE** 

**T**he databroker dao alliance is a collaboration among IOT stakeholders to meet the aforementioned goals and further their individual interests.

![EC5F2581-D44B-4170-9C31-E1600FFBE36C.jpeg](https://cdn.steemitimages.com/DQmZj1sdmLgC2Z35RGLbtW681miw4MBxgNGdV8ykXmSnt1H/EC5F2581-D44B-4170-9C31-E1600FFBE36C.jpeg)

**ROADMAP**

![D3859F25-B69B-4145-8305-8146FA13CD2B.jpeg](https://cdn.steemitimages.com/DQmZMG49EEwSxsJagsCk5QNh9ksoxrxMZYxbDqZLhSXxQmH/D3859F25-B69B-4145-8305-8146FA13CD2B.jpeg) ![C145C349-346F-4154-8520-D352DE97E0CC.jpeg](https://cdn.steemitimages.com/DQmTUgVmUNr4JWA1otV2N2Y5Ao8PGZnhAxCWXmvzhKSbX7d/C145C349-346F-4154-8520-D352DE97E0CC.jpeg)

**THE** **TEAM** **AND** **PARTNERS**

**T**he team headed by Matthew Van Niekerk and Roderik Van Der Veer, the co-founders, is made up of professionals with a vast wealth of experience in the IT development, digital and communication sector. The team also has experienced Blockchain developers and engineers who have all come together with the best idea to create this platform.

![B2C6A33C-6743-4A8B-9F56-2568A3A200F0.jpeg](https://cdn.steemitimages.com/DQmaa4k2fZANHjJArPH61yUvnGJf3YkVxf5HxyVsm6zXBgv/B2C6A33C-6743-4A8B-9F56-2568A3A200F0.jpeg)![EEC24CBA-D031-41DA-80EF-996313516389.jpeg](https://cdn.steemitimages.com/DQmTj6cHPNkMYauwhaRwZ2J6rfNpJcv8AGfuEMbkbJQbcfQ/EEC24CBA-D031-41DA-80EF-996313516389.jpeg)


**TOKEN** **SALE** **OVERVIEW** **AND** **DISTRIBUTION**


![680D7879-0A88-4ABA-B73F-E8565388D0AA.jpeg](https://cdn.steemitimages.com/DQmUy6gCKMdkSKFUwqjfUWWhNUXSLVbtaiDLhuHFpw4FDMX/680D7879-0A88-4ABA-B73F-E8565388D0AA.jpeg)


**TOKEN** **SALE**: 26TH APRIL – 30TH JUNE

**TICKER**: DTX

**TOKEN** **TYPE**: ERC20 

**TOKEN** **PRICE**:  1 ETH = 4000 DTX (Private sale bonus: 50%)

**FUNDRAISING** **GOAL** :  27000 ETH (108,000,000DTX)

**TOTAL** **TOKENS**: 225,000,000

**AVAILABLE** **FOR** **TOKEN** **SALE**:48%

[WEBSITE](https://databrokerdao.com)

[WHITEPAPER](https://databrokerdao.com/whitepaper/WHITEPAPER_DataBrokerDAO_en.pdf)

[ONEPAGER](https://databrokerdao.com/whitepaper/ONEPAGER_DataBrokerDAO_en.pdf)

**SOCIAL** **LINKS**

[TWITTER](https://twitter.com/DataBrokerDAO)

[FACEBOOK](https://www.facebook.com/DataBrokerDAO/)

[REDDIT](https://www.reddit.com/r/DatabrokerDAO/)

[BLOG](https://medium.com/databrokerdao)

[GITHUB](https://github.com/DataBrokerDAO)

[BITCOINTALK](https://bitcointalk.org/index.php?topic=2113309.0)

[BOUNTY](https://bitcointalk.org/index.php?topic=2909180.0)

[MARKETPLACE](https://dapp.databrokerdao.com/)


**TELEGRAM**

[ENGLISH](https://t.me/databrokerdao)

[CHINESE](https://t.me/DataBrokerDao_Chinese)



                      

**ADDITIONAL** **LINKS**

[CONTRIBUTION GUIDE](https://databrokerdao.com/how-to-participate.pdf)

[AUTHOR’s  BITCOINTALK  PROFILE](https://bitcointalk.org/index.php?action=profile;u=1194304)




**Databroker** **dao** **is** **a** **proponent** **for** **non** **monopolization** **of** **the** **data** **digital** **sphere**. **Join** **Databroker** **dao** **today** **in** **making** **data** **accessible** **by** **all** **in** **the** **software** **landscape**.
👍  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 3 others
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vote details (67)
@brightfame ·
Gwen, i love the way your work is so detailed and the pictures illustrating the messages passed inbetween the lines..

I hope to see more of your work and learn more.

Thanks for sharing this valuable piece.

I am me @brightfame
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@gwensarah1 ·
Thank you for going through it, expect more insightful reads
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@credulous ·
Databroker is the new revolution in the IOT
👍  
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vote details (1)
@gwensarah1 ·
Yes it’s one of the most interesting and promising projects, and I believe, Databroker will be the main player in the IOT Sensor data market!
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@crypbtc ·
This was well written and an interesting read. Databroker will make a huge market for IOT sensor data.  Thanks for another wonderful update.
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@geminibaby ·
I believe this project would be a huge success since it’s backed up by standard features which would be useful in the long run.
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@jadelglo · (edited)
I have heard Databroker all around but I never really understood what it entailed, but after going through your write up, I can gladly say I understand much more better, 
Thanks for making me understand the project better, I’m I still eligible to participate in the token sale?
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@gwensarah1 ·
You welcome, yes you are still eligible, the token sale would be ongoing till the 30th of july, or until the hardcap is reached. Feel free to join the telegram group, all your questions would be attended to.
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@kikirush ·
Wow I never knew there was so much money to be made from sensor data, thanks for bringing this to limelight, I would have this on my radar
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@raymondavid1 ·
Is this the first of its kind?
👍  
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vote details (1)
@gwensarah1 · (edited)
Not really, There are 3 commonly named projects that live in the same sphere: Streamr , IOTA and OceanProtocol. But DataBroker DAO takes a radically different approach, as It is built to interface with the large players in the ecosystem (manufacturers and gateway operators) in a non invasive way. ensuring a low friction environment. The only way to get market scale fast enough. you can get more in-depth knowledge about DataBroker dao from the whitepaper.
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@raymondavid1 ·
I think the world needs this project to be successful
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@tcode53 ·
One of the most promising ico in 2018. am so bullish towards it.. great project and team, cant wait for them to hit exchange... Databroker to da moon🚀
properties (22)
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@waqasniaz ·
It's new amazing technology and revolution in blockchain
properties (22)
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