![opiria.jpg](https://steemitimages.com/DQmX1VbTpMhy4CBMcSDUa4ezHPya49BSFFFcpDk6j4cm3L2/opiria.jpg)
[Photo Credit](https://pixabay.com/en/regulation-gdpr-data-protection-3246979/)

Did you know that the data you create online with your digital footprint is being sold at the highest bidder without you even being aware of it? A whopping 250 billion USD is generated via the data brokerage market that most of the time is veiled in secrecy. Companies purchase large amounts of data because they know personal data can provide a competitive edge that no other asset can provide.

 Big companies like Google, Facebook or Netflix profile us and create data products or actionable insights that can immediately be put to practice to elevate their business. We have given this sort of data literally for free, where it could be very well transformed into a passive income stream for everybody. With the technological disruptions like blockchain, however, we could change this and take back control of our generated online data!

#### The Opiria Data Marketplace
Consumers will finally have the opportunity to take control of their online data and share it for it’s real monetary value to the companies they want to sell it. By developing a global peer to peer marketplace for secure and transparent trades of data, based on the groundbreaking blockchain technology. The PDATA token will become the new standard in expressing the actual value of our personal data. Based on the Ethereum blockchain, the platform will be able to leverage the Smart Contracts feature to scale the network even further. 

The main advantage of the Opiria network is that the companies or organizations that want to access personal data have direct access to the users that are willing to share it with the ecosystem. Surely this will cut any middlemen costs that pump up the prices of data that’s not accurate all the time. Some of the advantages of using this ecosystem would have to be the following:

-    full access control over the shared data
-    anonymity protection and data privacy policies
-    proper compensation for the provided data
-    motivated consumers that are willing to share their data
-    quick and easy access to an intuitive UI
-    a wide array of available data from tracking devices and wearables, device usage and services
-    targeted marketing strategies

#### The hard truth
With such a low barrier to entry in the world of software and product development, it’s really easy to create an income online.However, studies show that 80% of the created online products fail in the first quarter of their existence, why? Because they lack insights into the market, they are trying to reach. Having a marketplace like Opiria at your disposal will significantly reduce the rate of failure as product owners will get a better understanding of the market through real actionable insights and other data products.

Opiria aims to raise 30 million USD through the token sale event to further develop the blockchain infrastructure. The primary product network is set to launch by March 2019. The team projects a quarter billion consumers by the end of 2023.If you are interested in joining this innovative platform head over to the [Telegram](https://t.me/pdatatoken), [ANN Thread](https://bitcointalk.org/index.php?topic=3076122.new#new), [BOUNTY Thread](https://bitcointalk.org/index.php?topic=3081090) and the [Website](https://opiria.io/)  to find out more!