看不懂的直播带货 by huangzuomin

hive-105017 · @huangzuomin · Sep 16 '20

$0.50

看不懂的直播带货

![微信图片_20200916223916.jpg](https://cdn.steemitimages.com/DQmNfjzNJ3imq9rpFZNUGozi2fLW7d89q97zThpX9tPECaF/%E5%BE%AE%E4%BF%A1%E5%9B%BE%E7%89%87_20200916223916.jpg)



![image.png](https://cdn.steemitimages.com/DQmP1haKngxwZGNGfgnzt7f2nhG2nhvoXN7KHUE4iPLFJ4z/image.png)



夫人看直播时，买了一盒美心月饼。昨天晚上快递送到时，就忍不住开箱吃了几个。

我说，这个月饼没有想象中那么美味，还不如我上次买的松茸月饼。

被我一说，夫人也后悔自己看直播总是忍不住买买买。这个暑假，自从老婆开始看直播后，家里就多了很多杂七杂八的玩意儿，都是看直播后冲动消费买的。

夫人几次说自己再也不看直播了，但还是忍不住再看再买。

我至今没有看过任何一个人的直播带货。所以我一直不能理解直播带货这种生意，这不就是上世纪八九年代的电视购物么？怎么换到手机屏幕，就有这么大的魔力，有那么多人为之买单？

当然，任何一种现象，能存在总有其合理的地方，我们看不懂，只是因为我们不了解它。

直播带货这种模式的存在，其背后一定有我们没看到的逻辑在起作用，而不仅仅是大家以为的，一位主播站在手机前煞有介事的介绍自己可能也不熟悉的一个产品，这种推销手段，推销渠道的在线化。

所以，关于直播带货，更让人看不懂的就是，为了抓住这个所谓的风口，各个城市纷纷搞所谓的直播电商园。

希望风口过去后，剩下的不是一地鸡毛。

👍 pet.society, justyy, i-d, jywahaha, nuagnorab, wilhb81, aafeng, payroll, cherryzz, winniex, jsquare, team-cn, guyverckw, annepink, kirato, aaronli, wilkinshui, nostalgic1212, honoru, morningshine, mrspointm, mrpointp, cnbuddy-reward, cnfund, elizacheng, emmali, davidchen, jychbetter, shenchensucc, fishlucy, yanhan, artsymelanie, hykwf233, slientstorm, devyleona, musiccccat, kenchung1, moneybaby, cheva, moleah, shentrading, nicolemoker, syh7758520, hmayak, krischy, minloulou, marylaw, nympheas, melaniewang, zeteli, robertyan, xiaoliang, liumei, zmx, lnakuma, fun2learn, trevorlp97, everrich, davidmendel, waiyee422, huangzuomin, wongshiying, also.einstein, tydebbie, and 39 others

`author`	huangzuomin
`permlink`	76cxr6
`category`	hive-105017
`json_metadata`	{"tags":["cn"],"image":["https://cdn.steemitimages.com/DQmNfjzNJ3imq9rpFZNUGozi2fLW7d89q97zThpX9tPECaF/%E5%BE%AE%E4%BF%A1%E5%9B%BE%E7%89%87_20200916223916.jpg","https://cdn.steemitimages.com/DQmP1haKngxwZGNGfgnzt7f2nhG2nhvoXN7KHUE4iPLFJ4z/image.png"],"app":"hiveblog/0.1","format":"markdown"}
`created`	2020-09-16 14:54:33
`last_update`	2020-09-16 14:54:33
`depth`	0
`children`	1
`last_payout`	2020-09-23 14:54:33
`cashout_time`	1969-12-31 23:59:59
`total_payout_value`	0.254 HBD
`curator_payout_value`	0.246 HBD
`pending_payout_value`	0.000 HBD
`promoted`	0.000 HBD
`body_length`	723
`author_reputation`	29,395,841,876,131
`root_title`	看不懂的直播带货
`beneficiaries`	`[]`
`max_accepted_payout`	1,000,000.000 HBD
`percent_hbd`	10,000
`post_id`	99,659,661
`net_rshares`	2,609,186,552,798
`author_curate_reward`	""

properties (23)vote details (103)

voter	rshares	pct
wongshiying	1,951,723,514	24.5%
tensaix2j	735,805,862	24.5%
cnfund	17,532,357,541	24.5%
justyy	196,081,671,649	24.5%
devilwsy	795,921,947	24.5%
janiceting	796,513,955	24.5%
elizacheng	16,956,331,331	9%
guyverckw	49,161,355,394	24.5%
nuagnorab	103,506,272,496	24.5%
wilkinshui	34,807,108,876	24.5%
aaronli	35,022,153,652	24.5%
marylaw	4,358,691,876	24.5%
shenchensucc	13,769,898,735	24.5%
krischy	4,993,041,958	19.6%
biuiam	672,262,117	24.5%
davidmendel	2,378,253,481	19.6%
mrpointp	24,198,794,258	24.5%
everrich	2,459,711,382	24.5%
syh7758520	6,192,262,516	24.5%
nicolemoker	6,712,364,522	19.6%
aafeng	98,079,180,381	23%
mrspointm	26,316,262,098	24.5%
liumei	2,957,766,508	24.5%
waiyee422	2,055,419,107	24.5%
minloulou	4,417,722,786	24.5%
jsquare	63,182,675,690	38%
jychbetter	14,062,994,124	24.5%
winniex	77,539,333,929	24.5%
jianan	729,278,759	24.5%
windowglass	977,512,358	24.5%
zmx	2,947,141,700	24.5%
nileelily	1,371,063,739	24.5%
jacktan	608,637,960	12.25%
angelina6688	1,028,531,134	24.5%
cheva	7,961,254,447	24.5%
fun2learn	2,823,464,453	3%
maiyude	730,296,672	24.5%
wilhb81	99,190,886,556	24.5%
emmali	16,820,696,210	24.5%
youandme	894,186,979	100%
kirato	40,576,365,620	24.5%
nostalgic1212	29,667,032,377	24.5%
shentrading	6,753,295,390	24.5%
also.einstein	1,835,039,857	24.5%
ericet	1,073,413,226	24.5%
huangzuomin	1,995,362,413	24.5%
liewsc	649,190,558	12.25%
payroll	83,509,548,587	2%
xiaoliang	3,476,439,684	24.5%
i-d	125,128,058,435	24.5%
honoru	28,969,826,688	24.5%
hmayak	5,743,305,756	24.5%
fishlucy	13,601,254,762	50%
hkphotography	687,556,768	24.5%
ronbong	728,708,810	24.5%
robertyan	3,616,817,161	24.5%
kidsreturn	1,209,555,359	24.5%
tydebbie	1,817,406,213	12.25%
moneybaby	8,072,301,018	24.5%
ybeyond	1,179,803,805	24.5%
team-cn	56,982,648,745	24.5%
chick-fil-a	750,917,669	24.5%
redlobster	752,594,206	24.5%
marcoy2j	634,324,310	24.5%
bonefish	723,427,302	24.5%
chilis	748,755,329	24.5%
shine.wong	798,259,372	24.5%
shuxuan	738,311,426	24.5%
melaniewang	3,917,601,977	24.5%
mitbbs	726,509,362	24.5%
artsymelanie	12,686,226,570	24.5%
slientstorm	11,541,818,622	24.5%
laissez-faire	24,291,856	100%
pet.society	821,125,663,461	24.5%
annepink	45,462,602,225	24.5%
cherryzz	78,226,823,957	24.5%
yanyanbebe	698,634,992	24.5%
kelvinzhang	1,291,886,798	24.5%
morningshine	28,107,882,056	24.5%
cn-activity	638,514,295	24.5%
davidchen	16,166,832,763	24.5%
devyleona	9,632,704,003	24.5%
yanhan	13,120,589,811	24.5%
cn-hello	618,938,136	24.5%
mylord1992	482,732,603	24.5%
kgame	753,549,681	24.5%
hertz300	1,064,966,582	24.5%
nympheas	4,190,011,381	19.6%
xiaoq.sports	744,091,015	24.5%
hykwf233	11,647,486,485	24.5%
stevewu	1,225,202,447	24.5%
moleah	6,887,124,557	24.5%
trevorlp97	2,629,028,936	24.5%
cn-trail	29,723,450	24.5%
cnbuddy-reward	17,596,795,725	24.5%
lnakuma	2,844,873,273	24.5%
kenchung1	8,171,813,993	24.5%
catanknight	788,516,741	24.5%
kitrewq000	678,617,092	24.5%
jywahaha	121,435,395,771	24.5%
musiccccat	9,226,668,765	24.5%
xiaomalailiao	780,603,829	24.5%
zeteli	3,825,506,090	24.5%