1. Lack of clear goals
This is almost what absolutely any work process should begin with, but many, for some reason, miss it and lose. The goal is the main component of any business and it is important to clearly formulate it so that you can then use the tools of the social network to the fullest.
![](https://steemitimages.com/DQmZPz62v6btfJgeNEJRzePLMuUiot7ptdpWTYh48SD4A5M/image.png)
2. Misunderstandings of the situation
You need to understand your user, his motives and interests, only in this way you can maximize the benefit from your investments, because advertising will become more effective, attracting attention.

3. Wrong image format
Too small or too large a picture, an incorrectly placed frame, the wrong image format - all this affects the user's perception. Therefore, it is important to carefully check what you leave in fasting.
![](https://steemitimages.com/DQmb3Xn25xsdv7hvfbC7ypLHuYpsapUjb9GoWAxBUvEfgww/image.png)
4. Lack of consistency between the advertising and landing page
In all high-conversion ads, this detail is taken into account. To avoid such confusion, landing pages are created specifically for advertising campaigns, providing customers with a uniform impression throughout the entire advertising campaign.

5. Lack of a specific call to action
Do not be afraid to tell your customers about your expectations, about what you want to see. Make sure you are on the same wavelength and go in the right direction.
![](https://steemitimages.com/DQmSVWLLHpgQA5FM7qm2PBsmJzqwwMVJzh14iwSKX2n73WW/image.png)
6. Do not track conversions with a pixel on Facebook
The presence of a tracking pixel not only gives the advantages of a technical plan, but also allows you to apply an individual approach in the field of customer service, usually with tangible results.

7. Do not redirect visitors to your website
This is a mistake that leads to a loss of potential financial gain.

Facebook has a great feature called "user audiences". If you have a tracking pixel or customer database, you can create advertisements that are targeted directly to the same customers, or you can create an audience similar to an existing one.

8. Misunderstanding of the sales process
Some marketers forget how the purchase takes place and do not think that advertising can lead a new customer right after he sees it. The best companies understand this and take the sales funnel as the basis of their sales process.

9. Too specific or highly generalized target groups
The target audience is as important as the goal, so make sure that you choose it correctly by publishing suitable posts.

Evaluating the relevance of advertising is a key parameter of Facebook in order to assess the value of promotional materials for your customers and ensure a long stay of people on the platform. The higher the level of relevance, the more likely that advertising will be demonstrated to the target audience, and the lower its cost.

10. Tracking progress and raising interest rates for working materials
It is important to conduct several experiments to choose the most optimal version of the audience and the type of advertising. Only after this, choose strategically important areas and give them maximum effort.

11. The idea that such advertising does not work
The main mistake is that there is no benefit from advertising in FB, and this is not so. Benefits are not present, when there is no necessary knowledge, experience or time. But this advertising gives good results when you learn to use it.