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Over the years, centralized content stores have become corrupted. Data reports from consumers say one thing, but the truth turns out to be something totally different. How can that be? How does this happen? Crime! Because so many people are committing ad fraud, the amount of fraudulent entries within centralized database stores have reached an all-time high. As a solution, Ethereum Blockchain developers invented the MEDIA Protocol.

It's the first decentralized, disintermediated marketing/advertising platform of its kind. Publishers can rest easy knowing that consumer data they receive through MEDIA Protocol is accurate. And through the power of the Ethereum Blockchain, any wasted spending on "middleman" intermediaries and third party associates is completely eliminated! 

### The MEDIA Protocol Puts A Brand New Spin On Advertising/Marketing!

Check out the awesome MEDIA Protocol feature set :

**Open/Transparent Blockchain Ecosystem** - The Blockchain public ledger provides an immutable record of events that remains publicly viewable by anyone. Also, the Ethereum Blockchain is accessible worldwide, and anyone who has access to cryptocurrency can join MEDIA Protocol.

**Incentivized Participation For Consumers** - There's never been a better time for consumers to provide their feedback to publishers. With guaranteed accurate consumer data, businesses can finally understand how to move forward in making the right decisions, and receive the best consumer satisfaction ratings possible.

**Honest / Accurate Data For Publishers** - Because the MEDIA Platform uses one-on-one, P2P connections, there's no possible way for data to become corrupted! This means publishers get the data they need, and can use it to improve product quality, and provide more relevant products to consumers.

**Analytics Tools** - Publishers will be happy to know that being able to analyze and break down traffic to specific content, as well as sort user feedback and responses to market participation studies is an easy thing to do. MEDIA Protocol comes complete with analytics tools to help you make sense of it all.

**Introducing CrpytoCatnip** - It's CryptoCatnip! The MEDIA dApp that's taking the advertising world by storm. Consumers simply download and install the dApp, and discover all the most relevant content for them, sorted according to their interests. There's also other dApps on the way soon from MEDIA Protocol to increase your productivity and performance when using the site.

### MEDIA Protocol Puts Creators And Publishers In Complete Control
One of the biggest challenges currently facing the advertising/marketing industry is an "out of control" fee structure. Previous to the Ethereum Blockchain, there was no possible way to achieve one-on-one data transfer and transactions. But MEDIA Protocol has changed all that. From the ground up, MEDIA provides a scalable, economic foundation that supports honesty and trust, and healthy growth throughout the advertising/marketing sector.

MEDIA Protocol is also by far the most interactive way to view content. Consumers are encouraged to like/engage content, share content via social media, complete publisher invitation actions like market research surveys, and more. And all content activity at the MEDIA platform website is tracked. This makes it easier for publishers to "hone-in" on what's hot with consumers.