![PDATA.JPG](https://steemitimages.com/DQmdaK88xeJHctDSufq8rLcEoEs3896Y2q2ZW6KXewvE2Y3/PDATA.JPG)

Data is the new gold and oil equivalent to market research. Worldwide companies are aware of this, and the ones who succeeded in taking advantage of this have risen to the top of the food chain! Big companies around the world leverage customer data to offer customized services that get transformed yearly into billions of dollars.

Under the pretext that these companies do you a favor, big companies are collecting our online digital print that’s being used or sold to transform into actionable insights. We are talking about a 250 billion USD per year business with a compounding growth of 13.5% in the past four years.

It’s no secret that companies need to know their customer to provide better services, they must access personal data insights about consumers to develop actionable data products and services that ultimately will lead to a sale. The way this data is being currently collected is through veiled services or data brokers that most of the time are not even trustworthy, so all of the involved parties just lose money at the end. The current process has to change to be fair for all of the parties involved!

### PDATA: take back control of your data!
The team over at [Opiria](https://www.opiria.io) have created a blockchain ecosystem where consumers and companies meet to broker personal data in exchange for PDAT tokens. Some of the possible sold data could be one of the following categories:
 - demographics data
 - health data
 - shopping behavior
 - location
 - smart device usage
 - eye-tracking
 - data from wearables

By using the blockchain infrastructure to oversee the sale transfer of personal data users and companies can completely trust the system as cryptography algorithms and decentralization processes assure the reliability and scalability of the ecosystem. Both sides, companies and users alike benefit from the Opiria platform.

[![companies.JPG](https://steemitimages.com/DQmYakdiH4GB8K2cDxAug55Z7kbGFrVpBGj5YXVEBLRjfEL/companies.JPG)](https://opiria.io/)
Organizations and companies will have access to databases of motivated consumers that are willing to share their data. The blockchain technology assures the integrity and in turn, they will be able to provide better decision making and better cohort targeting through the sales activities.

[![consumers.JPG](https://steemitimages.com/DQmYaHenwmVb59jQRoDzQUro3ZKPEUy26totTS2EfJ6MkKU/consumers.JPG)](https://opiria.io/)
The consumers who decide to use the Opiria platform have full control over their disclosed personal data. Complete protection of their anonymity and data privacy is a given by the ecosystem while they are going to receive proper compensation for their provided data.

The Pdata token is hard capped at the crowd sale at 19 million USD. 11% of these will go towards Marketing and Sales 65% will ensure the database efforts, 21% will the allocated towards human resources and the remaining 3% will be used for research and development. To benefit from the token sale bonus, users would have to mark down 25th of March where for each 10000 USD a 50% bonus will be received. Once the token sale is over all of the unsold tokens will be burnt to ensure a fair capitalist market environment!

Yours,
[Jack Andrew](https://steemit.com/@jackandrew)