![blockchain-data-ss-1920.jpg](https://steemitimages.com/DQmcBdyPwEgDpMvZoo3h4N3ud8bKotjVsFwfqJRJZ35vUDN/blockchain-data-ss-1920.jpg)

It was interesting to read that both Buzzfeed and Vice missed their revenue targets this year. Despite the massive amount of digital media consumed on desktop and mobile platforms, a lot of publishers are not awash in money. There are many reasons for this but the primary one is the fragmentation of audiences by news and media aggregators.

Blockchain may be the technology that saves digital publishers "because blockchain is, at its heart, designed to create networks similar to what Facebook and Twitter have built, but then to distribute the benefits and incentives much more widely."

The way user data flows in a decentralized system is also optimized and cryptocurrency, the fuel of a blockchain, facilitates sustainable growth.<a href="https://futurism.com/sponsored-putting-advertising-on-blockchain-save-digital-publishing/">This article </a>explains more about how a reimagining of the digital sphere in a blockchain context could be inevitable.