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Revamping our Identity: The Rebranding of "Sole Spot Tandag | Our Next Goal by jemmanuel

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· @jemmanuel ·
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Revamping our Identity: The Rebranding of "Sole Spot Tandag | Our Next Goal
The revision of our logo for "Sole Spot Tandag" was a necessary decision that was made in order to differentiate ourselves from other businesses and to create a more unique and recognizable brand.

#### *The New Logo*
![Retro Sneakers and Shoes Store Logo (7).png](https://files.peakd.com/file/peakd-hive/jemmanuel/AJeh8EbbQTkPcyb187PJit74Nw34RikEhcSbCPMCF33vmKmAbCBBapwD7dMfvek.png)

#### *The Old Logo*

![Retro_Sneakers_and_Shoes_Store_Logo__3_-removebg-preview (1).png](https://files.peakd.com/file/peakd-hive/jemmanuel/AJoHdC98k4MrLxzPQoo3b2SV51SfQQx9QWejipcYjLtRMRYk5F5BE1wibNgKi1L.png)

Our previous logo featured a dominant blue color, which is a common color choice for many businesses, making it difficult for us to stand out.

After careful consideration and research, we decided to change the dominant color of our logo to red. Red is a strong and bold color that immediately catches the attention of viewers. It is also associated with passion, energy, and excitement, which aligns well with the spirit of our business.

In addition to the red color, we also incorporated white and a small amount of blue into our new color palette. The white color represents purity, simplicity, and elegance, while the blue adds a touch of calmness and trustworthiness. Together, these colors create a harmonious and visually pleasing aesthetic.



![Brown Modern Travel Facebook Cover (5).png](https://files.peakd.com/file/peakd-hive/jemmanuel/23tbRgqL9ddYnaCmufBUbNLgDxVP9DwDBbnbU1Yh73Cwew2GV8mbvfbc2i1uQ6H5euyzm.png)

The new logo design is more modern and dynamic, which accurately reflects the nature of our business. We believe that it will resonate well with our target audience and will help to establish a strong brand identity. We are confident that the new design will help to increase brand recognition and customer loyalty.

To sum up, the revision of our logo for "Sole Spot Tandag" was a necessary step in creating a unique and recognizable brand. By changing the dominant color from blue to red, and incorporating white and blue into our color palette, we were able to create a visually striking and memorable logo that accurately reflects our business. We are excited to see the impact that the new logo will have on our brand and customer perception.


### Our Next Goal | Physical Store

![image.png](https://files.peakd.com/file/peakd-hive/jemmanuel/23zkfhxLnF5pjShxcMyxnq2j94jwRYF3xUYoHGaxtSQK1KgRprQStSKePa1hHXe5ANAM3.png)

Opening a physical shoe store in our city is an exciting next step for our business. This new venture will allow us to better serve the needs of our customers by providing them with a wider range of shoe options and a more personal shopping experience.

One of our main goals for this new shoe store is to cater to the entire province's demand for all kinds of shoes. This includes a wide variety of styles, sizes, and brands to ensure that we have something for everyone. We will be offering a diverse selection of footwear options, from casual everyday shoes to formal dress shoes and athletic footwear. Additionally, we will also be stocking a wide range of sizes, from children's shoes to adult sizes, to cater to the diverse shoe needs of our customers.

![image.png](https://files.peakd.com/file/peakd-hive/jemmanuel/23u5tRcVJDpu9GFAHCV7Mmxc2mDYGGksAQg3TCcummvVD2Vnz1pR9y61uYTyJSoi1Y94Z.png)

To achieve our goal, we will also be investing in digital marketing, as well as social media campaigns, to promote our store and make our customers aware of our new location. We will also be offering promotions, discounts and sales to encourage customers to visit our store.


![Hive Jem.jpg](https://files.peakd.com/file/peakd-hive/jemmanuel/VeF9Gt7I-Hive20Jem.jpg)

![photo_20191114_000927.jpg](https://files.peakd.com/file/peakd-hive/jemmanuel/1blxhZJf-photo_2019-11-14_00-09-27.jpg)
(My Hive Philippines Family)


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