¿Sabes que es el neuromarketing? || Do you know what neuromarketing is? by jennyzer

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hive-193212 · @jennyzer · Jul 26 '20

$11.32

¿Sabes que es el neuromarketing? || Do you know what neuromarketing is?

*<div class="phishy"><center>¿Sabias que el poder que ejercen algunos negocios en las decisiones de compra, se debe a diversas técnicas y trucos que emplean?</center></div>*

> Did you know that the power exercised by some businesses in purchasing decisions is due to various techniques and tricks they employ?

<center> [![](https://images.hive.blog/DQmVpwkJxUc4s3id4BTcUyKxMxnrCuujmSZu6Gp3omM9aUY/principal.gif)](https://l.facebook.com/l.php?u=https%3A%2F%2Fpixabay.com%2Fes%2Fillustrations%2Fneuronas-c%25C3%25A9lulas-del-cerebro-1773922%2F%3Ffbclid%3DIwAR329xLZlDcVCC59RFcbtR2QhaKVuGjIuMsiVwcVHU05CqjSs4PFf94shzc&h=AT2A9KbUfVTG4FojM7YuyRMbbTpIv9YfRLVYYG4a5hDZoxmzyY-N445e7x_f_xlroxY2jqLF3K_ZczTFmARSMHjiaWOnQnB2jrXA7OrPe2SqdcGgWZERrzd21ld3YuUvvq5pUQ) </center>
![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

Influenciar a los consumidores, siempre ha sido una de las técnicas por excelencia, que utilizan los negocios para lograr aumentar sus ventas, y a su vez obtener predominancia en el mercado. El objetivo del marketing es investigar, entregar, y crear valor para satisfacer una necesidad latente.

> Influencing consumers has always been one of the techniques par excellence that businesses use to increase their sales and gain market share. The goal of marketing is to research, deliver, and create value to satisfy a latent need.
 
#### ¿Sabes que es el neuromarketing?
> Do you know what neuromarketing is?
 
El neuromarketing,  explica que la decisión de comprar esta condicionada por los sentimientos, es decir; es la ciencia que estudia el comportamiento del cerebro durante el proceso de compra. 

> Neuromarketing, explains that the decision to buy is conditioned by feelings, that is; it is the science that studies the behavior of the brain during the buying process. 

A diferencia del marketing normal, el neuromarketing es capaz de medir los estímulos sin necesidad de preguntar al consumidor,  no se trata de una manipulación de la mente del consumidor, se trata de conocer su comportamiento para proporcionar los productos que este necesita.
 
> Unlike normal marketing, neuromarketing is able to measure stimuli without asking the consumer, it is not a manipulation of the consumer's mind, it is about knowing his behavior to provide the products he needs.
 
![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

Un claro ejemplo del uso del neuromarketing, son los supermercados, son sitios especializados en vendernos más de lo que necesitamos. 

> A clear example of the use of neuromarketing, are the supermarkets, are sites specialized in selling us more than we need. 

##### A continuación; te hablaré de 4 estrategias de neuromarketing que usan en los supermercados:

> Next; I will tell you about 4 neuromarketing strategies they use in the supermarkets:

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)<center>https://images.hive.blog/DQmcX8ZSdLSrZB7EE9VEbwSWY7H2NnVDowNMSnBfbLeGh3B/separador.gif</center><center>https://images.hive.blog/DQmUi8BFthwPSTdD81zJDasnPVWEheiEY4hS9sWceCasVPD/tecnicas.gif</center>
<center>https://images.hive.blog/DQmcX8ZSdLSrZB7EE9VEbwSWY7H2NnVDowNMSnBfbLeGh3B/separador.gif</center>![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

#### <center>Marketing olfativo:</center>
> Olfactory Marketing:

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

Puede llegar a impulsas las ventas de un negocio a un nivel exponencial, los supermercado usan esta técnica en muchas ocasiones, al tener comida en cada uno de sus pasillos, sacan provecho de ello, tratan de llegar a los consumidores mediante los olores,  por ejemplo; el olor a pan no puede faltar, pues está demostrado que este olor nos abre el apetito y solemos comprar más cuando tenemos hambre.

> It can boost sales of a business at an exponential level, supermarkets use this technique on many occasions, having food in each of their aisles, they take advantage of it, try to reach consumers through smells, for example, the smell of bread can not miss, as it is proven that this smell opens our appetite and we tend to buy more when we are hungry.

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

#### <center>Ubicar lejos los productos básicos:</center>
> Locate commodities far away:

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

Es una estrategia muy inteligencia, al ubicar los productos de primera necesidad en lugares apartados, produce que el consumidor de más vueltas por el establecimiento, así conoce mas productos y aumentan las posibilidades de comprar artículos que no estaba dentro de sus planes. 

> It is a very intelligent strategy, to locate the products of first necessity in remote places, produces that the consumer of more returns by the establishment, thus knows more products and increases the possibilities of buying articles that were not within their plans. 

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

#### <center>Música:</center>
> Music:

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

**¿Han notado alguna vez el tipo de música que se usan en los supermercados cuando están haciendo sus compras?**

> Have you ever noticed the kind of music used in supermarkets when you are shopping?

Los supermercados tratan de manipular nuestros movimientos, mediante la música. Cuando el establecimiento esta repleto de consumidores, la música suele ser rápida, para acelerar el proceso de comprar, pero es todo lo contrario cuando hay poca afluencia de consumidores, la música es lenta para alargar la estancia de los clientes.

> Supermarkets try to manipulate our movements, through music. When the establishment is full of consumers, the music is usually fast, to speed up the process of buying, but it is the opposite when there is little influx of consumers, the music is slow to lengthen the stay of customers.

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

#### <center>Precios psicológicos:</center>
> Psychological prices:

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

No es casualidad que la mayoría de los productos, siempre terminen en 5, 7 u 9. Pues estos números suelen atraer más la atención del consumidor, dificultan hacer comparaciones y psicológicamente crean la percepción de ser más económicos que los precios redondos.

> It is no coincidence that most products always end in 5, 7 or 9. As these numbers tend to attract more consumer attention, they make comparisons difficult and psychologically create the perception of being cheaper than round prices.

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)<center>https://images.hive.blog/DQmcX8ZSdLSrZB7EE9VEbwSWY7H2NnVDowNMSnBfbLeGh3B/separador.gif</center>

#### <center><div class="phishy">¿Conocías estas estrategias de ventas? ¿Sabías que los supermercados las emplean?</div></center>

> Did you know about these sales strategies? Did you know that supermarkets use them?

![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)

Existen muchas más técnicas para incentivar el acto de compra, en futuras publicaciones iré ahondando en el tema.

> There are many more techniques to encourage the act of buying, in future publications I will go deeper into the subject.

<center>https://images.hive.blog/DQmcX8ZSdLSrZB7EE9VEbwSWY7H2NnVDowNMSnBfbLeGh3B/separador.gif</center>

###### PUBLICACIONES RECIENTES || RECENT PUBLICATIONS:

<center>https://images.hive.blog/DQmSBuYgvoAiXgDAvxxZtY9Xp4RjXUdqb7f9kACAxLVxMMV/publicidad.gif</center>

###### 1 [Tips para crear imágenes llamativas || Tips for creating eye-catching images](https://hive.blog/hive-148441/@jennyzer/tips-para-crear-imagenes-llamativas-or-or-tips-for-creating-eye-catching-images)
###### 2 [Tips básicos para tener un cabello sano || Basic tips for healthy hair](https://hive.blog/hive-148441/@jennyzer/tips-basicos-para-tener-un-cabello-sano-or-or-basic-tips-for-healthy-hair)
###### 3 [¡Hablemos de marketing! Colores que más venden y atraen en publicidad || Let's talk about marketing! Colors that sell and attract the most in advertising](https://hive.blog/hive-148441/@jennyzer/hablemos-de-marketing-colores-que-mas-venden-y-atraen-en-publicidad-or-or-let-s-talk-about-marketing-colors-that-sell-and)
###### 4 [¡Hazlo tu mismo! Portaretrato de cartón (Fácil y reciclado) || DIY! Cardboard portrait holder (Easy and recycled)](https://hive.blog/hive-148441/@jennyzer/hazlo-tu-mismo-portaretrato-de-carton-facil-y-reciclado-or-or-diy-cardboard-portrait-holder-easy-and-recycled)
###### 5 [¡Hazlo tu mismo! Rompecabezas de payaso || DIY! Clown puzzle](https://hive.blog/hive-148441/@jennyzer/hazlo-tu-mismo-rompecabezas-de-payaso-or-or-diy-clown-puzzle)

<center>https://images.hive.blog/DQmcX8ZSdLSrZB7EE9VEbwSWY7H2NnVDowNMSnBfbLeGh3B/separador.gif</center>![00000000.png](https://images.hive.blog/DQmV6RK7zaCkRjRHrMd1tWLBDcC3fezAeAJLaVCEBFK2zwh/00000000.png)
<center>https://images.hive.blog/DQmbULmAbGKGFmMHfv79vAHzchwuqJgee892nS68gYjNdxo/saludo2.0.gif</center>

> Imágenes para los ejemplos tomadas de || Images for the examples taken from[Pixabay](https://pixabay.com/es/)
> Gifs realizados en || Gifs made in PhotoScape.

👍 appreciator, armandosodano, karja, hf20, caciques, thranax, melooo182, heidimarie, ficcion, yiobri, nucleo-fse, byercatire, belkisa758, theisacoin, cesaramos, coinmarketcal, sam99, mys, anthony2019, rpcaceres, jossduarte, steemtelly, fbslo, issymarie, anonsteve, marblely, universoperdido, anira.art, vxn666, fun2learn, perazart, elmundodexao, discernente, coriolis, lcrestrepo, kristal24, darkfemme, whd, oblivioncubed, daniel2001, nazer, luminosity, gorbisan, ilustracharleeee, carlos-fernando, mixbar.show, lililuki, fourfourfun, mavis16, capybaraexchange, victartex, bien, sembrandounpais, ambifokus, wisejg, lqch, beleg, cyberspacegod, veronik28dic, steemitfn, sawcraz.art, crysis, takeru255, indianapatt, and 15 others

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@jennyzer · Jul 26 '20

https://twitter.com/Jenny_Zerpa/status/1287437737663111168

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@kristal24 · Jul 27 '20

Super interesante tu post amiga... En increíble, como utilizan la manipulación enfocada en aprovechar todos nuestros sentidos.
Feliz noche, un fuerte abrazo!

👍 jennyzer

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@jennyzer · Jul 27 '20

Dentro del mundo del marketing, estudiar el comportamiento de las personas es fundamentos, saber que emociones o que sentidos se estimulan a la hora de la compra, es vital para crear las estrategias de comercialización.

Gracias por comentar.

properties (22)

@lililuki · Jul 26 '20

Wow me encanto, es muy cierto lo que dices, todas estas estrategias son sumamente importante aplicarlas. por lo tanto influirá en el consumidor causando un impacto negativo o positivo, excelente post!

👍 jennyzer

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@jennyzer · Jul 26 '20

Es muy interesante como los negocios usan todo tipo de técnicas para incrementar sus ventas, gracias por comentar. ¡Saludos!

properties (22)

@lqch · Jul 27 '20

¡Buenisimo, amiga! Siempre tan acertada y concreta en tus post's, me he quedado sorprendida con las estrategias de neuromarketing empleadas por los supermercados ¡gracias por compartirnos tu conocimiento!

👍 jennyzer

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@jennyzer · Jul 27 '20

Es un placer compartir mi conocimiento, enriquecer la plataforma con contenido interesante y útil es algo que me gusta mucho, gracias por comentar.

#### ¡Saludos!

👍 lqch

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@sembrandounpais · Jul 27 '20

Muy interesante, apoyado.

👍 jennyzer

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jennyzer	0 B		17,032,947,431	51%

@jennyzer · Jul 27 '20

Muchas gracias por el apoyo.

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