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What if Steemit could tell you the original creator of an image or article? by jessewalden

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· @jessewalden · (edited)
$4,878.07
What if Steemit could tell you the original creator of an image or article?
It's exciting that Steem pays users to post, but what if the content someone posts isn't really theirs? Do they deserve the Steem Dollars?

<a href="http://mediachain.io">Mediachain</a> is trying to solve the problem of misattribution by building an open, universal media library that can automatically connect media to its original creator, anywhere it is shared. 

 <a href="https://blog.mediachain.io/the-gif-that-fell-to-earth-eae706c72f1f#.xapzh4fur">The GIF That Fell to Earth</a> is a post from the <a href="http://blog.mediachain.io">Mediachain blog</a> that tells the story of a GIF by artist Helen Green that went viral earlier this year when David Bowie died. It chronicles how she didn't get the credit she deserved as her image was shared across the internet, and explains how Mediachain can help:

> What if any image, video, or song you saw online resolved to a chain of metadata that recorded and preserved all the important information about the life of the work on the internet? <br>
>The act of seeing an image would open a gateway to an artistโ€™s identity, the workโ€™s history, or more works by the creator.<br>
>Attribution would always be preserved, context and history would never be lost, and the life of an image could always be visualized.<br>
>This future could look something like this:
<a href="https://blog.mediachain.io/the-gif-that-fell-to-earth-eae706c72f1f#.bjk5ilecz"><img src="http://www.mine.nyc.s3.amazonaws.com/static/timeline-vs.jpg"></a>

On a platform like Steemit, an image could be a gateway to the original creator, and it would be possible to reward them with Steem directly.

So how does Mediachain work?

In short Mediachain combines an open, decentralized database (a blockchain!) with content identification technology, like Shazam or Google Reverse Image Search. This means Mediachain allows applications and developers to recognize an image based on what it looks like, or a song based on what it sounds like, and in effect, turn a unit of media into an information transmitter that is always connected to it's creator, origin and it's history, anywhere it is shared.

The Mediachain protocol is <a href="http://github.com/mediachain/mediachain">open source</a> and I am one of the project leads. I'd love to hear your thoughts on how a protocol like Mediachain could help the community here at Steemit.
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vote details (379)
@alexgr ·
There's already a crude-type bot on steemit that tries to detect text content and images to notify curators/voters, but in a more classical way of analysis. I think more indepth ways like this, certainly have a future.
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vote details (3)
@asim ·
Well come to steemit.
I live in Japan. 
https://scontent.xx.fbcdn.net/v/t1.0-9/996156_686980604719110_3813056685729476656_n.jpg?oh=cb1d97243de6675fef0a095f07e4f5ba&oe=5830FE61
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vote details (3)
@bendjmiller222 ·
Mind blown! This deserves support by all in the community! Not only voting for the creator with steem but also exposing fraudulent users who plagiarize others content. Another layer to guarantee great content
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vote details (3)
@bendjmiller222 ·
What would happen if someone photoshopped a picture already on the web? would it be able to detect the original content or attribute the photoshopped image to a new the user that posted it? Could you potentially have models where when you moused over parts it would tell you what the clothing was instead of tagging each individual article of clothing. I would wonder how specific a content would have to be and how something like girl talk (a mix of multiple songs in short clips mixed together) would appear. I love the idea and you are going to make some businesses incredibly wealthy along with yourself. It's brilliant
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@blackjincrypto · (edited)
$0.03
okay it looks pretty good , Upvote now
https://scontent.fcgk1-1.fna.fbcdn.net/v/t34.0-12/13689291_1623334751312344_5011476_n.gif?oh=7c897b23b2405796302a197b80e0e9ef&oe=57967BA2
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vote details (5)
@bradvanceauthor ·
One of my concerns for Steemit's future stems from the requirement that images = links. These links are most often to copyrighted content, sometimes to stock photos. It's one thing when a blogger uses your images on a not for direct profit post... Quite another when that image is part of blog content that makes more money than most books. 

There's no way to sue the Blockchain, but Steemit could encounter Pirate Bay type issues with server hosting. And since the Blockchain is transparent, rights holders could track the movement of Steem to Bitcoin to exchange to bank, and identify the unauthorized user. 

I like your idea since it includes rights holders in the income stream, and keeps users accountable for their decisions to use other people's content. The main difficulty I see is that for any content held by a corporation, you're talking about dealing with sclerotic institutions whose first reaction to "Hey, we found a way for you to monetize what's now piracy" will be to sue and or issue take down notices and or sue the founders personally... 

That said, this is a great step in the right direction when it comes to fairness to original content creators who are now not sharing in the wealth being created partially by piggy backing on their content.
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vote details (3)
@calaber24p ·
Great post, I think this is a powerful tool, any devs know how hard it would be to actually implement ? I would imagine pretty damn hard. Cheetah bot is a step in the right direction. Images are probably a bit tougher.
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@capitalism ·
I am excited all the time when I discovering a new usage scenario for blockchain. Mediachain sounds awesome. I will keep that in mind.
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vote details (1)
@cmpl ·
Well that was the first problem i thought about the day i joined steem.
Hopefully there`s a practicable solution.
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vote details (1)
@condra ·
Just letting you know @jessewalden, I referenced this article in my latest piece here:
https://steemit.com/ethics/@condra/copyright-doing-the-right-thing-will-it-pay-off
Best of luck
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vote details (2)
@cryptobro ·
One of the blockchain use cases is to validate ownership of music, articles, images, etc.  I like where you're going with allowing authors and artist to be paid in STEEM for their work.
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@cryptocreative ·
Fantastic!

Great article!
I'm a motion graphics artist and currently trying to come up with a cool GUI design for a video / portfolio Steemit channel for creative digital artists. 
Mediachain will really help me in my quest to get more professional creative artists to migrate their content to Steemit. Keeping original content and intellectual property adequately recognised is so important . Also, this directly ties in to what I mentioned in an article I posted yesterday, where I mentioned that if it's of any value to me then it most definitely should generate value for you. 
All the images or videos I have used in my blogs are content that I created. I have paid for licensing the music I use on any of my videos.

Credibility is very important!
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vote details (2)
@cryptogee ·
$0.77
Wow! This is a great concept, I think Mediachain would be perfect for Steemit, as someone who has had their work stolen on and off Steemit, I would love to see this.

At the moment on Steemit, there is a bot called Cheetah, and it can detect duplicated content and posts a warning in the reply.

However with Mediachain, maybe there could be a visible tag, over the thumbnail, which would make it clear that the content wasn't original, perhaps it could be colour coded, to reflect exactly how much of the material has been copied.

I think it's especially good for images, I use images that I see all over the place and it's impossible to know where they originated from. As a former photographer, when someone used my image, I didn't mind as long as I got a credit.

Very interesting; what's the timeline on it?

Cheers
*CG*
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vote details (9)
@doesntmatter ·
can you pull the image or file of the original off the blockchain? otherwise how could you prove?
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vote details (1)
@eeks ·
$2.35
Welcome to Steemit.  Mediachain looks like a fantastic application of blockchain tech.
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vote details (10)
@fleuri ·
are you storing the actual original files for this?
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@gabbans ·
i wish the foundin father could put thi up for debate
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@gekko ·
welcome @jessewalden 

nice project, keep it up!
๐Ÿ‘  
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@germansailor ·
Yes, it looks good!
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@giostar · (edited)
This would be creative destruction lol
I like this idea !
The same goes for original works perhaps a "Turn it in" style of verification? @jessewalden

http://67.media.tumblr.com/c3a4a02491d3b7b70170456833d0081b/tumblr_n4171rsLr61tn6jtno1_400.gif
๐Ÿ‘  ,
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vote details (2)
@groovy ·
I've seen this type of technology calling out someone elses blog post that was not their content. It did an automatic reply and referenced where the original article was from. Was that You?
๐Ÿ‘  ,
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@williambanks ·
That was cheetah bot and he needs our help...
https://steemit.com/steemit/@anyx/an-open-letter-to-the-steemit-community-on-content-plagiarism-and-the-cheetah-bot

Please any time you see cheetah bot give him an upvote, @anz has to pay out of pocket for the API calls to make him run.
๐Ÿ‘  
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@juvyjabian ·
Interesting idea.
๐Ÿ‘  
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@jwiz168 ·
This could be an awesome feature in Steem . It would minimized violation of copyright and intellectual property right. Contents must be original and to incentivize an article with other people's content is not cool.
๐Ÿ‘  ,
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@ltndd1 ·
Its a great idea, however the only true ownership of something is to TradeMark it. Someone saying they own something and being able to prove it is another case. Anyone can say they own what is going viral, but what would the process be to prove they are the real owner. I see a possibility of many class action suites in the courts. If you can find a way or even if there was a Digital signature on the product in question, then there might be more Validity. For now you have an excellent idea and I hope you work out the kinks and are able to get it going.
๐Ÿ‘  ,
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@marsresident ·
http://i.imgur.com/hCHZspg.gif

https://img1.steemit.com/0x0/https://67.media.tumblr.com/92fca3edcd3eb9c8ef2b472e0d000302/tumblr_o3lhulbikk1t2ostso1_500.gif

https://media.giphy.com/media/RO3qimUTTzzRC/giphy.gif

http://33.media.tumblr.com/502850314b7023545a650ac693981eea/tumblr_nrjyln8DRW1tjrwu3o2_r3_500.gif

http://i.imgur.com/0tgbTMR.gif

http://i.imgur.com/tWpm3Om.gif

http://66.media.tumblr.com/edff08613d8be4588f4c3aaaf4c42add/tumblr_nrjyln8DRW1tjrwu3o4_r1_540.gif

http://i.imgur.com/mdUsl6Y.gif

http://i.kinja-img.com/gawker-media/image/upload/rni3aw3v81br5hg7lcc4.gif

http://67.media.tumblr.com/fe9b8d001894d52f3e5ca0660d69ff7c/tumblr_nul7dxgbZt1uyh7k7o2_540.gif
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@maximkichev ·
I think this is a very important issue at the moment! , @jessewalden
๐Ÿ‘  ,
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@mondeja ·
[Aquรญ](https://steemit.com/mediachain/@mondeja/que-esta-haciendo-steemit-por-el-verdadero-creador-de-una-imagen-o-un-articulo) estรก traducido el artรญculo a espaรฑol.
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@nippel66 ·
I think this Voting for cash and blogging for mining, is an great consept. Ithink this could, be an realy great journey, and i realy like to join in for this great social media platform.

I think this is a great consept, but i think it is maby would be hard to realize. But i hope you figure it out, couse it is an good uppcoming.
๐Ÿ‘  
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@putradham ·
good post you
https://steemit.com/news/@putradham/agate-pictorial-nyi-roro-kidul-a-rp-5-billion-from-indonesia
๐Ÿ‘  
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@question-answers ·
Welcome to the Steemit community. I have added you to my list of people to follow and I hope that you will do the same.

I have created a blog here as well and would like to ask if you would contribute some of your knowledge to the community and perhaps answer a question or two.

I was attracted to your article because this is so needed in the community.  What a brilliant project MediaChain is.  Way to keep them honest!

By any means. Here is the link to my blog:
https://steemit.com/@question-answers

Thank you in advance for answering a few questions! Your answers really assist the community.
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@rainchen ·
Very true indeed man . stay original .
Check my culture pre- wedding photoshoot mate ;) .
https://steemit.com/photography/@rainchen/borneo-dayak-traditional-custome-head-hunter-tribe-pre-wedding-photoshoot
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@satch ·
In history, there is often a dispute according to the authorship of certain things - for example invention of radio (some would say it was Marconi, the others would claim it was Tesla or Braun). The Mediachain protocol gives us a chance to end that kind of dispute (at least on Internet) and show the real  author of particular creation to the wider audience.
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@shaheer001 ·
amazing man its really great sharing for this platform specially. every one must keep in mind this post before sharing any content to steemit.
๐Ÿ‘  
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@sinvistaalsol ·
excelent! Geat job! thank you so much for allow us see this amazing creation! I hope that public you another thing soon ! and the founder of steemit @ned too he liked it!
๐Ÿ‘  
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@starcaptain ·
This is an intriguing idea.  Rather than banning or blocking the use of content created by others, just automate the royalty payment system using a blockchain technology.  It would be really cool if a database like Mediachain were directly linked to Steemit where the original creator is automatically paid a percentage of a posts earnings anytime the content is reused.  This would be particularly useful for pictures, memes, video clips, and gifs.  I, and most people on Steemit, attach a photo or gif to their posts to make them more eye catching.  However, I usually have no idea who created the original gif most of the time.  It would be nice to have an automated system that automatically paid the original creator a fixed percentage of a post's Steem payout anytime the content is used.
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@steemitboard ·
Congratulations @jessewalden! You have received a personal award!

[![](https://steemitimages.com/70x70/http://steemitboard.com/@jessewalden/birthday2.png)](http://steemitboard.com/@jessewalden)  2 Years on Steemit
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@steemitboard ·
Congratulations @jessewalden! You received a personal award!

<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@jessewalden/birthday3.png</td><td>Happy Birthday! - You are on the Steem blockchain for 3 years!</td></tr></table>

<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@jessewalden) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=jessewalden)_</sub>


###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!
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@steempoweritpost ·
way good man , way good.
๐Ÿ‘  
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@stels13d ·
๐Ÿ‘๐Ÿ‘๐Ÿ‘
๐Ÿ‘  ,
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@tcfxyz ·
$0.02
Looking forward to see this out in the wild!
๐Ÿ‘  
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@thebigcheese ·
this looks like it has potential. i love the idea. sounds like a huge project, but a really cool idea
๐Ÿ‘  
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@thecryptofiend ·
@jessewalden this looks like an amazing idea.  This would be a fantastic solution to some of the problems I outline here: https://steemit.com/steemit/@thecryptofiend/the-biggest-threat-to-steemit-i-hope-ned-and-dan-are-paying-attention
I hope you can get it to work and get the support you need:)
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@vi1son ·
Good, may be SteemIt need it
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@vlad ·
Welcome and
https://media3.giphy.com/media/6459ZFRF1Wxna/200.gif
๐Ÿ‘  ,
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@willbeonceagain8 ·
Excellent forward thinking. There's many exciting avenues to be explored with this ever growing platform.
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@williambanks · (edited)
$0.24
As Abraham Lincoln once said...
http://www.cpnhelp.org/files/images/ABE.jpg

@jessewalden these types of systems tend to fail because you are NOT and cannot ever be a definitive copyright registry of record.  As such the best you can say is "this user registered content with us on such and such time".  Unless you are a Notary Public or a lawyer you cannot offer a service like that and stay within the bounds of the law.  At least not in the USA.

Imagine if the actual creator failed to register with you.  The content went viral and someone else registered the art with your service.  You would be actively denying the actual creator of the content their money and you would be legally liable for any and all monies earned by the thief, because you are giving credibility to his claim when in fact you don't really know he made it, just that he had it and registered it.

I'm sorry to burst your bubble there guy.
Services like what you offer already exist and are too easy to game. They cost real content creators hundreds of thousands of dollars a year in lost revenues from simply trying to fight active denial registries.

What you describe though is exactly the type of system that causes problems like I describe here...
https://steemit.com/news/@williambanks/this-needs-to-stop-why-steem-will-win-in-the-battle-for-content-creators

I feel passionately about this because I used to be a musician, I had a ton music, some that I even released into the public domain.  Someone took my original work, my entire CD that took me 2 years to compile and registered it with gracenote.  They then sold the rights to a copyright troll.  

Youtube pulled my account completely for copyright violations despite the fact it was ENTIRELY my original work and I could prove it.  But gracenote claimed it was someone else's so it must be true right?

The couple of hundred dollars I was getting in ads from youtube didn't leave me with the resources to fight.  I gave up and just quit music, what's the fun if I can't share it?

Copyright is just wrong minded in this day and age.
It doesn't serve it's intended purpose anymore.  It doesn't encourage creators to create.  It just robs the public domain for 100 years, assuming Disney doesn't get it extended to "forever minus one day" again like they almost did.

Patronage systems like we have here at steem and to a lesser extent, Patreon are the way forward.    Creator is paid upfront what they earned and effectively releases the work to the public domain.  If it turns out we have the wrong creator, well hell at least we know where the money went.

We already have a great method of limiting the damage here from stolen media.  Cheetah, and he needs your help...
https://steemit.com/steemit/@anyx/an-open-letter-to-the-steemit-community-on-content-plagiarism-and-the-cheetah-bot

I implore you, if you see cheetah bot, always make sure to upvote him.  @anyx is fighting a losing battle because he has to pay API costs for lookups in addition to server and hosting fees and content growth here is astronomical.

Cheetah works by actively scouting the web for content that is posted here and then automatically flagging posts that are straight up rips of content from other sites.  That's the best way to control that sort of thing in here and @anyx has done a great job!
๐Ÿ‘  , , , , , , , , , , ,
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@anyx ·
$0.13
Thank you for the support! I like their proposal as well, simply because I think we need to attack this at different angles and see what sticks. To clarify, cheetah doesn't "flag" on detection, it more "notifies". Flagging implies downvoting here, which it does not do from detection, since it cannot be certain.
Also, @anyx, not @anz! :)
๐Ÿ‘  , , , ,
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@leprechaun ·
Oh crap, you beat me to it.  I saw that google charges $5 per 1,000 searches.  The idea of the bot was going to do exactly the same thing.   In other words, I think you made the right design decisions in only notifying rather than flagging, precisely due to the kinds of reasons @williambanks gave above.
๐Ÿ‘  
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@williambanks ·
OMG, I am so sorry about the misspelling on your name.  I've updated the post.
Ok you built the bot, you know what it does and does not do better than I ever possibly could.
I still don't see the value add to a system like @jessewalden is proposing though.  Maybe I'm just bitter having 2 years of work stolen from me with absolutely no recourse.

Systems like this worry me.  Every time I read these proposals and they do come out every day or two on some forum or another, it's always "protect content, blockchain!" without any real thought into how a system like that would impact creators in a real world scenario, especially if they get big.
๐Ÿ‘  , ,
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vote details (3)
@jessewalden · (edited)
@williambanks thanks for the deep thought and response! 

Absolutely agree with you that the system cannot be certain about correct attributionโ€”claims of ownership are always subject to reputation. 

For example, if i didn't see Leonardo Da Vinci paint the Mona Lisa, I have to trust that the placard displayed next to the painting at the Louvre Museum is well researched and correct. Effectively, i have to trust the Louvre Museum as an arbiter of reputation for the claim that Leonardo Da Vinci is the painter. 

As a musician, you might appreciate this blog post I wrote titled <a href="https://blog.mediachain.io/what-a-blockchain-for-music-really-means-e2f8dc66d57d#.fsf9ui3vt">What a blockchain for music really means?</a> It explains:

> All (claims) published to the system must be signed by the contributor using cryptography. This ensures data is attributed and can be filtered by identity. For example, you could query for data from whitelisted entities and ignore data from unknown participants.<br>
><img src="https://cdn-images-1.medium.com/max/800/1*AE_T32gCU5Xk3IdX6H3L5w.gif">

This means you could filter claims by those that have been well researched by trusted parties, like the Louvre Museum, or the Cheetah Bot. Perhaps there is even a way to implement an incentivized voting system like Steem has, in order to crowdsource reputation for claims?

Our insight is that today, information about creative works is fractured across various siloed platforms and databases. (This is especially true in the music industry!) It's very difficult to discover all the things people have said about a unit of media in it's life online. Our goal is to build a single open network to collaboratively describe and make statements or claims about creative works, like attribution for the creator that persists across platforms. We think this is orders of magnitude better than the current state of affairs as it allows those claims and statements to be easily discovered and filtered by reputation.

For any developers curious to try it out, we posted a <a href="https://blog.mediachain.io/mediachain-testnet-go-33d88de5c926#.j50un2d0n">five minute tutorial</a>  to get setup with read/writes to the Mediachain testnet. The system is still skeletal at this point and more <a href="https://github.com/mediachain/mediachain/blob/ak-testnet-docs/docs/testnet.md">detailed documentation can be found here.</a>
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@williambanks ·
@jessewalden I've had a bit of a rethink since my initial thoughts.  The tech you describe, I can still see causing more problems than solutions when you try to attribute "ultimate ownership".

However this system would be helpful in a completely different way that I'm not sure you've explored.

Groups like ISIS and even less visible groups communicate by using and sharing visual imagery.  An innocent image such as a cat picture can have embedded within it a message and the change to the carrier image is so slight as to be unnoticeable to the human eye.  This is why terrorists love facebook and twitter so much.  They can communicate secretly but completely out in the open...
Download this...
http://downloads.sourceforge.net/project/stegoshare/StegoShare/StegoShare%201.01/StegoShare.jar

Then run it against this...
http://weknowmemes.com/wp-content/uploads/2012/02/captain-kitty.jpg

And this...
http://i.imgur.com/VO20KH4.png

If it worked you should see an embedded message in the second image about a HUGE drug score.

Current tracking software is primitive and doesn't consider the pedigree of an image.

A tool like this is valuable, because it could track every share of an image or other media on public networks.  This could be used to create a "social graph" which could help to uncover underground networks and break darknets wide open.

Just some thoughts.  Hope it's helpful!
๐Ÿ‘  
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vote details (1)
@winstonwolfe · (edited)
This is amazing. If this works, I would have a whole lot less of a problem should someone want to share my work. I don't mind if we ALL reap benefits of my work, but dammit I want my deserved share for being the one who put forth the effort to create it in the first place. The creator should always get the majority of what is made.
๐Ÿ‘  
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vote details (1)
@wiser ·
This sounds like a cool concept. What I don't understand is why you lost around $2 when I upvoted it. Any ideas to help a newbie?
๐Ÿ‘  
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vote details (1)
@zly ·
I'm a little late to the party on this one, but this is an extremely intriguing project and I wish you all the best. It is stuff like this which I'm interested in seeing as a directly result of the blockchain technology. +1.
๐Ÿ‘  
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vote details (1)