# Introduction
Augmented reality (AR) is a direct or indirect live view of a physical, real-world environment whose elements are "augmented" by computer-generated perceptual information, ideally across multiple sensory modalities. Now days almost all of the computer games are based on these technologies only which gives a better experience to the gamer. Pokemon Go is an Augmented reality game which gives an in-hand experience to the gamers and users and has been a big boom in the market while people gave their positive views about it showing that people are ready to accept an advanced technology, open-heartedly.
Virtual reality is another important aspect of technology which is used with AR.
Virtual reality (VR) is a computer-generated scenario that simulates experience.
The immersive environment can be similar to the real world or it can be fantastical, creating an experience not possible in our physical reality. Augmented reality systems may also be considered a form of VR that layers virtual information over a live camera feed into a headset, or through a smartphone or tablet device.
But are these technologies only limited to gaming aspects only or there is more to it, maybe a bit of investment and a lot of profit?
Arcona is global ecosystem of augmented reality, built on the blockchain technology. They are merging together real and virtual worlds to create a Digital Land - a layer of Augmented Reality. It is a uniquely formed environment, perfectly linked to our world. It is designed for the everyday user interactive experience with multimedia content in real world locations. In this Digital Land, anyone will be able to rent a piece of land and start doing business worldwide without leaving his office. Arcona has been designed to incorporate AR in all the areas of real-world business.
**Problems faced by people**
The advertising channel market is oversaturated. The traditional media channels are losing their power of communication with their target audience. Advertising industry needs to discover new formats now also there is no single tool for users to interact with each other.
While AR seems to be an easy to use technology, it is difficult to implement too at a huge outside level which is one of the challenges. So many platforms are using a single device which is AR enabled.
**Solutions by Arcona**
Arcona's layer of augmented reality is a new space, a new medium for advertising, communication and brand sharing opportunities. In the public information space, it unites the physical and virtual world anywhere.
With Arcona tools you can accurately and remotely place augmented reality objects in a changing environment. We provide a shared experience and simultaneous use of devices. Users will be able to see and interact with virtual objects in real-world locations simultaneously and through different gadgets.
**ICO Details**
Token price – 0.0025 ETH
Hard Cap – 25 000 000 USD
Soft Cap – 2746 ETH
Minimum Contribution – 0.025 ETH
The total supply will depend on the ICO results but will not exceed 135 000 000 arcona tokens.
**Token Allocation**
**Funds Allocations**
**Conclusion**
They're planning to create a brand new digital land with Augmented Reality uniting the physical and virtual world together. Holders of the ERC20 based Arcona token will be able to own virtual lots and then receive rent payments when their land is used by other AR programs on the platform.
The AR market has been growing quickly and is expected by most to grow much quickly as the technology is growing its root. While companies like Arcona with such a unique concept have a great potential to go further in these industries.
Arcona has been designed to incorporate AR in all the areas of real-world business. The ecosystem can apply and have a great impact on real estate, tourism, gaming, media, advertising, education, art industry, etc. Possibilities are endless while only boundation is your own thinking.
**Website** - [https://www.arcona.io/index.html](https://www.arcona.io/index.html)
**Whitepaper** - [https://www.arcona.io/doc/arcona\_white\_paper\_en\_3.pdf](https://www.arcona.io/doc/arcona_white_paper_en_3.pdf)
**ANN** - [https://bitcointalk.org/index.php?topic=2324174.msg23615419#msg23615419](https://bitcointalk.org/index.php?topic=2324174.msg23615419#msg23615419)
**Telegram** - [https://t.me/arcona\_ico](https://t.me/arcona_ico)
**Published by** **-** jessicalaurenbt
**Profile** **-** [https://bitcointalk.org/index.php?action=profile;u=1936052](https://bitcointalk.org/index.php?action=profile;u=1936052)
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