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The media - the most powerful entity on the earth. It has power to think which starts from where we can stop to think. The media world has amazed us every time with its outstanding reach and yet it has many more potentials to showcase the world. The whole ecosystem of the media is like a spider trap, we can never understand whats right way to pay. The media is the form of advanced technology which has made easy for us to access any content, music, videos etc to access but what about those who provide us with all this stuff. The content creators are one of the main people behind this stuff but they need more transparent and vibrant network which could work out best for them. The media protocol is developed with the aim to empower all the branches of the media for eg content creators, sharers, publishers, consumers etc with the more incentivized ecosystem. The content creation and distribution harvest a huge amount of engagement but in return, they get very little which media protocol want to change. The media protocol is the direct channel between creators, publishers, and consumers so that the whole ecosystem works as a transparent model with no intermediaries. Want to know more about the project in detail? then let's go.
**ABOUT THE PROJECT IN DETAIL**
The media protocol is the blockchain based solution to enhance the relationship between content creators, publishers, consumers, and advertisers by making the direct channel with more transparency and lucidity. The platform is the multi-directional source which incentivizes each member for every action they do. Many platforms have been developed but the media protocol is one which also incentivizes the users for participation in sharing and the using the content. The content creation and consumption both play an important role, it's like a two player game where the game is incomplete if one is absent so why don't both players get equal preference. Existing platform doesn't appreciate the role that audience play but the media protocol believe they are equally important and need to be rewarded for the role they play. Media protocol also provides a reference to other developers to create their own apps, for example, a prototype app called Cryptocatnip is developed which is news and media aggregator for the crypto world. The platform is the transparent affiliate model which even rewards third-party app developers for the content served and consumed through their platform. The platform is developed to create the great user experience and is all set to uniquely monetize the media branches.
**UNIQUE FEATURES**
- More consumer-centric model
- Reward-based economic model
- Proof-of-concept for the protocol
- Bootstrapped engagement
- Third party Dapps
- Publisher tools
- Analytics tools
**ICO TOKEN SALE INFORMATION**
The platform has its own unique utility tokens called media which are responsible for the transfer of value within the system. The media tokens are the sole currency of the platform which does not provide any type of ownership. The token will be sold in ICO in private sale in the first quarter of 2018 but still fix dates are not decided. As soon as the platform releases its dates all the information will be available on its website. The tokens are erc20 compliant that can be saved within the platforms for the transactions.
**WHO'S BEHIND THE PROJECT?**
The ultimate success of the platform depends on the creativity of the developers and the user's willingness to engage with the platform. Undoubtedly the platform has a best-accomplished team with great experts without whom project was impossible. Let's know their team. The Martin Adams and the Tom Graham are the co-founders of the project who have an incredible experience in this market. The James Tabor is the CEO and Mark White is the CTO of the project. Behind these great professionals, there is a hard-working team which needs to be appreciated.
**CONCLUSION**
The media protocol is an innovative idea which has to fight with its many competitors in the market but definitely, it will be proved as one of best because of its universality and transparent environment. The era of blind consumption is over and companies should not underestimate the power of users as they are now more active and can differentiate between right and wrong. Media protocol will form new foundation by disrupting existing models. It's time to explore the market with more transparency.
**Website** - [https://www.mediaprotocol.org/](https://www.mediaprotocol.org/)
**Whitepaper** - [https://www.mediaprotocol.org/papers/whitepaper.pdf](https://www.mediaprotocol.org/papers/whitepaper.pdf)
**ANN** - [https://bitcointalk.org/index.php?topic=3396313.0](https://bitcointalk.org/index.php?topic=3396313.0)
**Telegram** - [https://t.me/Media\_Protocol\_Community](https://t.me/Media_Protocol_Community)
Published by **jessicalaurenbt**
**Btalk profile** - https://bitcointalk.org/index.php?action=profile;u=1936052
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